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Google AuthorRank A Better Way To Achieve A Higher Ranking In Search Engine

There has been a continuous effort by Google to ensure that only good quality, authoritative and relevant content rises to the top pages of the search engine and feathery and ornamental, keyword stuffed ones do not fool the search engine to get to the top ranks.
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Should Authors Care About Google Authorship In 2013 ?

While it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection. Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.