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Google AuthorRank A Better Way To Achieve A Higher Ranking In Search Engine

Google Author RankThere has been a continuous effort by Google to ensure that only good quality, authoritative and relevant content rises to the top pages of the search engine and feathery and ornamental, keyword stuffed ones do not fool the search engine to get to the top ranks.

Google rolled out AgentRank way back in 2005 to weed out low quality and spammy content by using digital signatures. In 2011, it introduced Google+ followed by Google Authorship that allows linking the content that you produce to your Google+ profile. Google authorship has put the search engine giat closer to ensuring the trustworthiness and reliability of the results that appear on its top pages.

 

Google AuthorRank: A Better Way To Achieve A Higher Ranking In Search Engine

At the time of the launch of Google+ social network, most of the users of social networks were skeptical of its success and about its success in combating established networks like Facebook and Twitter. However, after a considerable time of its launch, we realize that it has started to carve out a niche for itself in social media circles.

One unique feature of Google+ is its system of authorship and ranking. An author can build a trust and rank for him/her. This rank is called Google Author Rank. Google already has a lot of ways to rate your content and it is continuously devising ways and means to better it. With the advent of Google+, the more +1s for your content send a strong signal that your content is of high quality, authoritative and that you deserve a better rank.

To get a better Author Rank, first thing that you will need to do is claim the authorship of your content. You can do this by linking all your content to your Google+ profile. If you have a Google+ profile, you can get the articles attributed to your name from any blog or website. Once you have set up Google Authorship correctly, you stand a bright chance of receiving benefits in the search engines results. Google rates articles with authorship markup better than ones without it and assigns a better rank to the author.

 

How will authors be ranked?

Google will have a system of various metrics in place to adjudge the quality and relevance of your website to the users. Since Page Rank techniques do remain valid, your basic SEO tools, targeting keywords and link creation remain as important. However, it is social media that will have a huge role to play in deciding the authority and significance of the author to his or her audience.

 

Here are a few parameters that will dictate your Google Author Rank:

1. Social activity and authority:

Your Google Author rank is dictated by all the +1s of Google+ content. Similarly, all that you do on other social networks also has a bearing on your Google Author Rank. It must be noted that both positive and negative comments have an effect on your rank.

2. Authoritative websites:

The more the number of authoritative websites that have your mention, the better it is for your Google Author Rankings. This has been so for long and is expected to remain the same in future.

3. Links:

Quality links to your site from legitimate and authoritative websites have a huge role to play in boosting your rank. The volume, consistency and the quality of inbound links to the author’s content will also be a major factor influencing rank.

4. PageRank:

Your Google Author Rank is also influenced by having your content on a website with higher page rank.

 

How Can Google Authorship Help Your Business?

The more authority you have on the internet, all the things associated with you will appear more legitimate. Say for example, Bill Gates authority on the internet is well known and if he blogs about your business or services, then its positive effects on your reputation need no elaboration. With better Google Author Rank, you raise the level of authority in your niche. With this, Google also starts considering you more relevant and legitimate thereby returning your reference in its search results, hence profiting your business.

As author of content on the internet, you need to be prepared for the considerable change that will be brought about by Google Author Rank. It will become imperative to have a team of right authors who can create captivating content in order to build a good rank rather than relying on Page Rank entirely.


 

Author Bio: Jason Smith is an online manager for Victorpest – Rat Repellents. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

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Should Authors Care About Google Authorship In 2013 ?

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OldBooksWhile it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection.

Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.

Throughout the past few years the Google team has updated its search engine algorithm a number of times, and this year they are planning on implementing what they refer to as AuthorRank, a way in which they can measure the information quality, authority, and relevance of the content present on any given blog and website.

It combines traditional methods of measuring one’s page rank along with social media statistics which more often than not allow you to find out about a website’s reputation.

From the looks of it, as of now, Google is striving to turn the internet into a place where those who use black-hat SEO techniques fall into irrelevance while those that actually apply themselves and put in the necessary effort get the recognition they deserve.

 

Why Google Authorship is Important for Authors

So why precisely is this turn of events an important one for authors? Well, at the moment, Google is leading the internet search market, holding over 80% of it.

This means that if you are indeed serious about establishing an online business, then you will need to be in Google’s good graces, meaning you will have to implement the features advocated by the Google team.

If you don’t cater to the demands of Google, then in the end they are going to de-index your website, and you’ll have to rely on other search engines such as Yahoo! and Bing to bring in traffic, inevitably leaving you to fall behind your competition.

If you don’t employ any shady link schemes, ensure your traffic is organic, remain active, produce high-quality content and establish a presence in social media circles, then slowly but surely, Google will be increasing your search engine rankings, eventually placing you amongst the first ten results.

The only authors who are going to be disadvantaged by AuthorRank are the ones who duplicate articles, spin them and spam them; those that do not pay attention to the content itself.

 

How are the Calculations Made?

How is it possible for an algorithm to determine the relevance and quality of your content without making mistakes?

Well, the Google team has been working day and night for years now to come up with various complicated ways of measuring different statistics, such as website’s authority, the quality of the content, as well as its relevance to the rest of the website.

It should be said that the regular page rank will still remain in play, and you will have to perform some basic search engine optimization tasks you are probably already used to anyways.

The factors that will be taken into account include your page rank, your post frequency, the average amount of comments per post, the number of shares on Google+, the number of Google+ circles you are included in, the number of users that follow you through social media platforms, and the number of comments and connections you have made with other blog authors.

 

 

What you Can Do to Gain a Good AuthorRank

So what are you supposed to do in order to cater to this new algorithm?

Well, the answer is simple, although it might make some people unhappy: you will need to exclusively practice white-hat, healthy search engine optimization techniques and become as active as possible on major social media networks, especially Facebook, Twitter, and Google+.

To help you out, here are a few practical things you can start by implementing right now in your business method.

First, you could increase the amount of interaction you have with other website and blog owners, promoting each other’s content, commenting on each other’s posts, and so on and so forth.

Second, it is important that you make the most of what social networks have to offer, connecting with other authors and your clients through likes, comments and shares.

Third of all, remember to keep on sharing your content and posts using the social media platforms.

Finally, the point has to be stressed: make sure that your posts and comments are of high quality informative, relevant to the subject, and posted on a website that matters.

 

Author Bio – Jason Smith is an online manager for Right Lawyers – who are well versed with joint petition checklist. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

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