Posts

ThingAnSEOExpertWontTellYouNo matter what kind of website you have lingering in cyberspace, you may not be happy with the traffic that it’s receiving.

You could have the best website in the world but if you’re not doing the appropriate SEO work, your website is just going to sit there and collect cyber dust.

Now while you may not have the time to learn about SEO, and that’s understandable, I wanted to let you know of some things that an SEO pro may do that they won’t tell you:

 

#1 SEO May Not Be Worth It

There are millions of websites out there that are trying to sell you something.

Now, what you may find is that your SEO efforts may not be worth it if you’re selling something that doesn’t have a lot of demand. For example, let’s say that you’re selling pink scarves and that’s it.

According to the Google Keyword Estimator, pink scarves get around 8,000 broad hits in a month. To play it safe, let’s say that you can dominate 5% of that market share, which would be 400 hits a month. At a 2% conversion rate, that would be 8 sales a month.

Now, let’s say that each one of your sales is worth $15 profit to you. If you’re paying more than $120 per month for the pink scarves keyword, you’re probably paying too much!

This is why it’s so important to crunch your numbers before hiring a company to make sure that it’s worth it. Remember, all results will vary.

 

#2 Our Links May be a Temporary Fix

Backlinks are a huge part of any SEO efforts. After the recent Penguin and Panda updates, it’s so important that you know how these experts are gathering your links. Are they posting useless comments on 1,000 blogs?

Are they using sleezy services that may get you banned? You have to make sure that you know exactly how they are going to get links. If this company is using shady tactics, they could put your virtual future at risk!

 

#3 Yes, We’ve Done Some Damage in the Past!

With any service out there, you may find that some companies have a very bad reputation but they do a good job at hiding it.

While it may be hard to find out what they have done in the past, it doesn’t hurt to search for reviews.

So let’s say that you wanted to sign up with “ABC SEO Company.” A simple search such as, “ABC SEO Company reviews” could bring up some potential results.

 

#4 We’re Focusing on Fast Results and Money

We all know that most of us out there have no patience and since the SEO game is a rather slow one, some companies will do whatever it takes for you to see great results.

With those fast results will come fast money, but what happens when the results disappear and you get banned?

Well! The company will ask for more money, of course! You have to understand that building a website and SEO empire is going to take months, if not years.

If any company states that they can show you results in days, it’s probably best to second guess their tactics.

 

#5 Let’s Go For the Big Keywords

Taking that pink scarf example above, let’s say that you do decide to sell your scarves. Well, what most SEO companies will see is that, “Wow! Building keywords for pink scarves will be relatively easy.”

Once you rank, you probably won’t want to spend more money. Well, what you have to understand is that some companies may want you to target larger keywords that would cost more money such as, “scarves” or “scarves for sale.” Again, make sure that these keywords make sense!

By asking questions and knowing the company you’re working with, there’s no reason you can’t find a legitimate SEO company. There are a lot of great ones out there, so make an effort to interview a few before signing the dotted line.

 

Hannah was one of the co-creators of the website, howmuchisit.org. This massive resource has a collection of more than 2,000 cost helping guides.

 

tincanphoneLet me expand on that title; successful SEO depends on teamwork. This isn’t just limited to in-house teams however. It includes clients working seamlessly with their suppliers as well. If this is ignored, it can lead to a failed SEO campaign.

I’ve found this out the hard way in the past and have recently avoided a similar scenario. What was the cause of this? It can come from both sides of the fence, client and agency alike, but let’s look at the possible scenarios.

 

Neglecting Agencies

Agencies neglecting campaigns can happen and creates a bad name for SEO as a whole, leaving a bitter taste for companies when they merely hear the word SEO being uttered.

I’ve worked in both agency and client-side environments and experienced first-hand what it was like to have an SEO supplier neglect a campaign. With no substance in their reporting and a cloak and dagger veil over their actions, I was clueless as to what they were doing on a monthly basis.

It was a concern for me because I had previously worked in an agency, which prided itself on transparency and clear reporting. It was obvious that this new agency, which was working for me had become too comfortable, mainly due to my predecessor not communicating enough with them and managing expectations.

This is why it’s important to always push the bar and bounce ideas off agencies to make them know that you’re still interested. This means arranging calls and face-to-face meetings. In its simplicity, it’s merely maintaining relations. It’s surprising how far one phone call can go.

 

Neglecting Clients

This leads me on to the reason why agencies might neglect a campaign in the first place.  Without the whip being cracked by clients, agencies can often sit back and get a little too comfortable if left to their own devices.

On the other hand, it could cause a conflict of interest. An agency could be working really hard on improving the ranking of a keyword for months, only for the client to notice and say that it’s not part of their service. All that work down the drain, which could have been resolved at the very start.

 

How to Avoid Miscommunication

Regular reporting and meetings are a must, to make sure the campaign is on track. Monthly meetings and weekly analysis reports for SEO and weekly reports for PPC are always good. It ensures the agency that the client is part of the campaign and is happy, while the client understands exactly what is going on.

If the results aren’t as expected, then at least the team can get together, analyze what actions they undertook and what they are going to do.

So let’s remember; SEO isn’t a one-sided job. It requires the involvement of all parties to make sure everyone is happy.

 

Author – Richard Skidmore – Richard is a member of the One Result SEO Birmingham team. Connect with Richard on Google+