Posts

The Low Down on Pay-Per-Click

Regardless of the type of website that you own, it is imperative to drive traffic to it. After all, unless you want to be the only person who will ever see it, you will need to take steps to let people know that your site exists.
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The War On Free Clicks – PPC vs SEO

How Pay-Per-Click (PPC) ads are taking over Google's search engine results. Give us something to think about right?

The best kept secret of Google Adwords

Okay guys – I know you will hate me after this article. And why? Because I am going to give you some homework lol. Ready – you have your coffee? Okay... I have done a lot of Google AdWords and I have done all the usual stuff. A/B testing, different headlines, different text, putting the keyword in the URL... And some of that was working. (You do A/B testing by the way? If not remember always to do that). But I must admit that my CTR didn't change that much. But there is something that really can make a big change in the CTR. The trick is called Dynamic Keyword Insertion.