Successful Link Building: What about Link Exchanges
Within this article you will find the answer to a few questions about link building. Link building is one of the fastest ways to get your website indexed, and one of the fastest ways to get your website ranked higher in the search engine results pages.
It is also one of the most misunderstood SEO concepts, and misinformation on the subject has lead to a lot of people being punished needlessly by search engines.
This article will clear up that confusion so that you can run a successful link building campaign.
What is link building?
A link in the online world is a function that allows one person to move from one web page to another. It is something that a web user clicks and it will take them to another web page.
This web page may be on the same website, or it may be on a different web page. The link may be an image or it may be textual. It may open the page on the same tab; it may start a new tab or may start a new window (the latter being referred to as a pop-up).
The more links that you have pointing at your website, from other websites–the better. If other websites link to you–the search engines will take that as a sign that your website is a good one, and will rank you up in their search engine results pages.
So getting more links is sometimes a good thing.
What is successful link building?
This is where you gain strong links that last a long time. They are links to your website from related content or related websites.
Those links are strong if they have anchor text, which works well for your website (is related). They are good links if they last a long time, and are great links if they are from websites with a higher PageRanking than yours are. Having all of these elements throughout your links would be considered successful link building.
Are one-on-one link exchanges good?
Yes, they are–they are not advised by Google, but they are a safe and controlled way of getting good strong links pointing at your website.
All the other methods of link building are not as safe or productive.
Are link exchange programs good?
No, they are not good. They are heavily monitored by the search engines staff and offer no real SEO benefit in the long run.
They are a short-term fix that may get you in trouble with the search engines.
Is there a safe way to increase link numbers?
You can swap links, or link from your blog. You can post articles online and link from them and you can guest post on other peoples blogs.
You can pay for legitimate directory links from relevant websites, and you can add links from comment sections on other websites.
There are quite a few safe ways of getting links to your site.
How many links do I need?
Google your site and look at your competition. You need roughly the same amount of links that they have.
Do not go build substantially more links than your competitors do, because it will be viewed as suspicious.
Can I be banned from Google for too many links?
Yes, you can. If you have too many links, Google will investigate into where they have come from.
If they have come from link farms, comment spamming, or other similar Black Hat SEO places, you will be banned from being listed on Goggles search engine results.
How do I make people link to me of their own free will?
Offer a good service, or a great online tool, entertainment or high quality information. If people like your website, they will link to it of their own free will.
Can I get any traffic from links?
Links have a nice bi-product of being able to send you traffic from other sites. This is called direct traffic because it comes from one site to you, instead of people going through a search engine.
Direct traffic is hard to gain, but worth the effort because the users are often very interested in what is on your site, because they have just come from a related/similar site.
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