Competitive & Marketing Intelligence
Do you really know your competitors? What are their keywords? Where are their customers coming from?
There are a growing number of great tools which can help you discover a lot of useful information about your competitors.
It is essential that you comprehend and evaluate your company competition. So how great is your website compared to some of your competitors?
So now we can use all the data from the internet in a brand new intelligent way.
So grab your cup of coffee and let me show a few of all your possibilities with KeywordSpy
Spy on your competitor
KeywordSpy is a keyword intelligent research tool. It will tell you which keywords that are being used by your competitor. Both organic and paid. It’s checking Google Adwords, Bing/Microsoft Adcenter and Yahoo Search Marketing.
Check out the organic and paid competitors
The picture below is showing the results from the keyword “SEO” in Denmark – both organic and paid.
With this tool you can pick out the most profitable keywords from your competitors and then tailor the traffic to your website.
Who are the competitors for the keywords?
The next screen picture is showing the PPC ads for SEO in Denmark.
And here are the organic competitors.
Check out and get ideas from the ads
And why not check all the ads about SEO in Denmark.
You can easily uncover the competition landscape by knowing your competitors’ PPC and organic campaign strategies in just a few seconds.
Check out the competitor’s website
Now you can try to search a domain instead – and check out a specific website. And get all the organic keywords it’s ranking for and how they use the paid keywords. Awesome.
Here is an example of www.apple.com.
And here are the competitors for Apple – for both the organic and the paid keywords.
You can build a profitable list of keywords using your competitors’ keywords.
Pick out the precisely the profitable keywords and ad-copy combination of your competitors with the ROI indicator.
Search the data by domain, keywords, destination URL and ad copy content. You can also search locally (I can use Denmark).
You have a free trial. It’s really awesome.
As always if you haven’t got it already – come and grab the free SEO guides from SeoCustomer. You can now get both the Complete SeoCustomer 2011 and 2012 Q1. Over 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.
Time for my coffee – take care out there..