We all know there are two kinds of people right? Those who love the Beatles and those who are lying.
But The Beatles is much more than great music, culture and old history. The Beatles is also SEO.
Let me take you down memory lane and show you how The Beatles can help your search engine optimization.
So here it is – SEO The Beatles way.
T – Stands for Trust
Trust is one of the most important elements in the Google Ranking Algorithm. So you will have to build trust to your site.
The domain age is an important factor which is difficult to do anything about. But you can do a lot of other things.
Registration information – in general there is more trust to a public registration than a private registration. So So a .Gov or .Org name will have more trust than a .Biz or .Com.
Physical address. Write your physical address on your site – this will also help your trust by your viewers.
FAQ page. A FAQ page will also help you increase the trust of your site.
Who links to you and who do you link to? If a spammy site links to you, you will lose some trust. But it’s also true the other way around. If you link to a spammy site – the search engines will mark your site as less important in the search rankings.
You will have to optimize your site thinking of your HTML. This is an on page optimization. So be sure you have the right title for your page. Remember to use your keyword in the title.
Make a description for your page – again your keyword is important. You will find your description here.
Meta descriptions can be very lengthy – but the search engines generally doesn’t show more than 160 characters. So keep it between 150 and 160 characters.
It’s no more a ranking factor but it will show up on the result page. So you will have to make the browser so curious so the person will have to click on your link. ell Beatles can show you much more. Are you ready for more?
E – Stands for Elements on your homepage
You will have to be careful about the elements on your page.
Especially if you are thinking of doing a redesign of your home page.
You might consider how you can make a redesign of your homepage so you can generate more leads than you do now. There are a lot of critical elements you need to incorporate into your homepage.
You need to tell your customers about their benefits from buying your product. But most of the people on the internet will only spend up to 10 second on a homepage before going to another page. So you will have to be very clear about your design.
You might say that this is not a ranking factor – but it is. A very simple example is the bounce rate. The bounce rate is a ranking factor – and with the elements on your site you can lower your bounce rate. If you put a search bar on your homepage – a lot of people will search – and will see another page then the landing page and that will automatically lower your bounce rate. Amazing right?
Getting somebody to link to your site is the single most important ranking factor for search engines like Google or Bing. It’s all about getting some link juice to your site – to show the search engines that your site is a great site.
There have been a lot of talk about the differences and benefits of dofollow links and nofollow links for search engine optimization.
Of course it’s good with dofollow because you will get the link juice from one site to the other site.
But what about nofollow links. The nofollow links were created by Google. The idea was that Google would not follow the link to crawl its content. So all this means that you will not get any link juice if a website makes a nofollow link to your site right? But you will still get attention and some traffic from the link. And to make your backlinks look natural you got to have both kinds of backlinks.
Building backlinks can be a very time consuming process. You will have to search for relevant tropic, contact the sit site owner, maybe do some guest blogging, article marketing or do some commenting on blogs.
This might be one of the most overlooks SEO techniques.
You can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you have submitted it – Google will find any errors or other issues your site might have. And you will have to correct the mistakes.
Well that was it. It’s really that simple.
A – Stands for Architecture
The architecture of your site is important too. Is it possible for the search engines to crawl your site? If it’s not possible to crawl – the rest of all your SEO doesn’t really matter.
How fast is your site? If it’s too slow your visitors will leave your site before it is finished loading.
And remember to check your URL structure. Check both the structure and the names. Do you have some logical categories? And remember to use your keywords in the URL names.
Start in the buttom of the SEO pyramid and work your way up.
In the old marketing days people were saying that the customer was king. Now people are saying content is king. Maybe they are both right. But with the SEO I will say Time is king.
SEO is not working today or tomorrow. It’s a slow process. You might get some results in 3 or 4 weeks or maybe 2 or 3 months from now. So it’s important that you give it time to work.
It’s just like building a brand. It takes time.
How can people trust your product if they don’t know your name. How can the search engines trust and like your site if they don’t know it. If you are working with backlinks you will know that it takes time too.
It’s an ongoing process.
L – Stands for Links
So you will say – hey Henrik you have told us about backlinks already – why do you keep on talking about links?
Well it’s because links are so important.
And remember to work with your internal links too. Build some links with your keywords in the anchor text. This is an on page optimization – so this will be easier than the off page optimization.
Social media is becoming more and more important these days.
Ranking is the search engines way to compare your websites to your competitor’s website for a specific keyword right? But living in the age of the social and personalize web. Google and other search engines will know you more and more. And it will give you a very personalize and local result for you.
If you are searching for coffee – Google already knows you have a good friend who you talk with on the net 4 times a week and his best friend has a coffee shop half a mile from you. So of course Google will show you that shop at the top of the ranking.
So if you think of the SEO as a stand-alone industry – you have to redefine your thinking. The baby Social Media is here to stay – or at least for a very long time.
Here are my top 10 social media tips:
Go for platforms with the most users – like Facebook, Twitter, LinkedIn, Google+
Look into your competitors’ activities
Identify your objectives
Allow social sharing
Refrain from making it all about YOU
Use headlines – create eye/catching and interesting titles