Any business that is focused on growth will have site optimization as a top priority. However, it is clearly evident that while targeting better page rankings remains a top priority, it is no longer enough to be on the first search engine results page to generate adequate traffic and conversions. Every retail business owner should attempt to achieve the first rank on the results page. According to research, the click-through- rate achieved by a site ranked first is close to three times that achieved by the second-ranked. Given the vital importance of ranking first, read below some effective strategies that can get you there:
Use Latent Semantic Indexing (LSI) Keywords
Usage of LSI keywords has emerged as one of the best practices for boosting SEO in recent times. Latent Semantic Indexing keywords are words and phrases that are very closely related to the principal keyword of your content. The utility of LSI keywords is high because, in the real world, your users are liable to use words or phrases to conduct searches that may be somewhat different from the target keyword. With the use of LSIs, it is possible for you to assist the search engines to make your content more discoverable.
Write Rich Content and Insert Keywords At Least Three To Five Times
According to the latest research, Google tends to favor longer content more for rankings. While writing content of 1000-plus words for every product may not be practical, you should attempt to describe the features and benefits of the product in as detailed a way as possible without losing focus. Avoid duplicate product descriptions, even if they are of your own content in other pages as well as content that are poorly written. Make sure that the principal keyword is included in a natural way at least three times in the content as this sends out the right signals regarding the page content to the search engines. SEO by lasvegaswebdesignco includes detailed keyword research and LSI development.
Maximize Click-Through- Rates with Neuro-Marketing Techniques
While everyone is aware of the importance of including the main keyword in the title tag of the web page, it is not commonly known that just the inclusion of a prefix to the keyword can give a big boost to your CTRs. These prefixes or as they are sometimes called, ‘click magnets’ are typically words that drive CTRs such as “50% off”, “Best Buy”, “Bargain of the Month”, “Cheap”, etc. Not only do these prefixes encourage click-through but also make the site more discoverable by search engines as they mimic the typical search phrases used by searchers on the search engines. Even though presumably, Google uses organic CTR as a ranking factor, it never hurts to encourage more click- through as they could easily result in more sales. You can further improve the CTR by being more creative in the way you phrase your click magnets and insert them in title tags and descriptions.
Use Coupons with Date Modifiers
If your business uses coupons, you need to include validity dates on each to show users what is current and what isn’t. Including the dates also comes in handy for search engines as they are able to turn up results that are more relevant and current and also provide more usable information to customers by way of rich snippets.
Display Rich Snippets by Implementing Product Review Schema
Introduced in 2009, rich snippets offer a very handy way of displaying additional information to a search listing helping users to decide whether to click on a result or not. Rich snippet information can be a description, a price or even a review star rating. The way of implementing this is by marking up the relevant web pages with Schema.org. By using the data markups in a structured way you enable search engine bots to scan page contents more comprehensively and display more relevant results. While rich snippets are not factored in for search rankings, they can affect CTRs and resultant conversions to a significant degree.
Retail businesses need to develop a broader perspective on their SEO efforts. They need to look beyond just search engine rankings, important as they may be, to promote click-through rates and conversions by taking recourse to a variety