SEO and PPC: Partners in Marketing Success


Your small business or startup is gaining momentum. Your precise target audience seems to be online looking for an organization like yours. What is the best way of ensuring that they are able to find you? Some experts believe that organic search is the way to go while still others feel paid search is the key and would be getting faster results. However, most experts agree that you require both.

This article is meant to concentrate on the productive relationship between SEO and PPC, and how SEO could assist you in getting the most of the organic search efforts you are already putting in. First, we would separate the two before demonstrating exactly how you could make them work together hand in hand, to enjoy the maximum reward.


We have always discussed PPC and SEO together. We have talked about how SEO and PPC are working hand in hand. For many people, one is the alternative to the other. Before SEO and PPC are brought closer to each other, you must see how they differ from one another because their differences let them work together so effectively.

SEO is the organic search or the method of driving more traffic to a specific website by utilizing a broad spectrum of methodologies and techniques for improving or maintaining its ranking or position on SERP.

PPC or the paid search has the same objective of driving more traffic to a website but this needs to be achieved by using strategically placed advertisements on other websites, social networks, or search engines. The marketer is supposed to pay off the site’s owner when the ad is clicked on that site.

Both Pay per Click and Search Engine Optimization are immensely powerful. Both boast of their advantages. PPC could be yielding positive outcomes almost instantly with very little monetary and time investment, however, the rewards of a successful SEO campaign would be taking longer to appear but could be relatively permanent in nature and much bigger in proportion. Seek professional SEO assistance from reputed agencies such as

Insight Is the Key

Insight is the fundamental pillar of digital marketing. Knowledge is power; even a single piece of information can be worth a goldmine to a specialist who knows how to turn it into actionable insight. In fact, the data from one SEO or PPC campaign can actually benefit your efforts in another, so you should definitely use it to drive your future efforts.

Testing Is Integral

Testing is integral to the paid search. If you wish to get the desired outcomes, you need to constantly try out diverse approaches. You need to consider opting for massive testing and trialing including trialing diverse keywords and even some search terms in order to understand what is working and what is just not working.

The short-term A/B testing relating to the advertisements is often regarded as the most effective way for any PPC professional to find out exactly what would be worth spending funds on, on a long-term basis. Moreover, it could allow for far more informed Search Engine Optimization decisions.

Boosting Visibility by Using SEO and PPC

Irrespective of whatever you are intending to sell, one of your major marketing goals is gaining maximum visibility. It is practically impossible to establish a solid customer base unless you are being seen all the time by new people or by your potential target audience.

SEO is the most obvious way of achieving this while PPC is also another great and effective way of attaining the marketing goal. If you are unfailingly doing both PPC and SEO, you seem to be on the correct path. Combine the two i.e. PPC and SEO and you would be witnessing your visibility reach new horizons.


Everyone has limitations as far as budgets are concerned. PPC could be the most cost-effective method of achieving results. However, there would be times, when the search terms and keywords that have proven to be the most effective and productive in testing, are not always financially favorable or feasible on a long-term basis.

Author Bio: Maria Jones is an SEO consultant attached to a private SEO consulting firm based in Boston. She has been in this line of work for more than a decade now and she runs her own blog. Her blog posts are pretty informative and helpful where she provides effective SEO tips, tricks, and even valuable recommendations such as

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