SEO Content Marketing Secrets you Never Knew Existed
You cannot be good at SEO without creating marketable content. Using the right SEO content marketing strategy produces the right results.
Every month, WordPress users produce about 70 million new posts. Again, 47% of buyers view at least 3-5 pieces of content before a purchase action. Are your contents valuable, well written, and can drive sales conversion or they get drowned in the tons of posts published?
Contained in this article are amazing secrets that would help you in content marketing for your business.
What is Content Marketing?
Content marketing is the strategy of creating and distributing valuable content to stimulate customers’ interest. It is one effective marketing technique that uses content to attract prospects.
It goes beyond just Content Creation and extends to the point of distributing the content to a targeted audience.
Unlike copies, content marketing is not majorly promoting a brand or ensuring quick sales conversion. Instead, it subtly grabs the attention of your audience and builds a long-lasting relationship or brand loyalty.
Content marketing is a highly useful tool in search engine optimization as well as a good digital marketing strategy.
Many business owners lack complete knowledge about using content marketing to boost SEO. However, it is never too late to start making huge SEO content marketing moves with these secrets.
10 SEO Content Marketing Strategies For your business
1. Identify Your Target Audience And Know What They Want
Knowing your target audience is very important in content marketing. It is the first step you should take before proceeding to create content. This is because it is easier to capture your audience’s attention when you know their preferences and what appeals to them.
The Knowledge of who your audience helps you tailor your content to suit them. For example, teen-centered content would need lots of colorful pictures and informal language to fully capture the attention. On the other hand, content for investment banking of finance might need a more professional approach.
Hence, before creating and marketing content, the information that tells you exactly how to go about it comes after audience identification and research.
2. A catchy headline
Your content headline is like the aroma or appearance of a meal. Most people use it to evaluate the overall outcome without trying it out.
Even when your content is rich and value-packed, it is still very important to carefully choose your content heading.
Settling for the right headline can be very difficult sometimes. If you create content regularly, you might understand that it is possible to draft multiple headlines before finally settling for one.
Some of the effective tips I use to create catchy and irresistible headlines are;
- Use fewer words (Although, not all the time).
- Be specific
- Use shocking word options to trigger quick attention- This is one trick that never gets old. You
don’t have to always be direct with your headlines, try leaving your comfort zone sometimes. A
good example is; Digital Marketing ideas you never knew existed.
- Make use of story or instructional headlines- For example, words like; How to get…, lessons
learned from…, Ways to improve…, and so on.
Note that one of the biggest ways to create an irresistible website is to spy on your competitors
and create something better.
3. Add a bit of humor
Reading is like an extreme sport to a lot of people and the only way to get their full attention is with humor.
Adding a bit of humor to your content helps them not to tire out quickly, especially if it is a very long read. By humor, you don’t necessarily have to add jokes to your articles.
What you can do instead is lighten the atmosphere with relatable and comprehensive examples. It fosters easy understanding.
4. Learn from your competitors
One very important tip for any business is learning from competitors. By learning, I mean studying their pattern of presentation to see what they are doing right and what they are doing wrong.
Doing this helps you make adjustments to your content. Studying your competitors increases creativity and innovation levels. It helps you discover certain useful strategies in which you can adopt a unique way to enable your content to stand out.
5. Work on link building
This simply means getting other websites to link to your website. It is a great way to promote your content and increase website traffic.
Getting other websites to link to your website depends on your relationship with them and how worthy of reference it is. There are two easy ways to get a reputable website to link to your content.
- Create reference worthy articles
- Guest posting- This means creating content to be published on other reputable websites with a
chance to link to other content on your blog.
6. Choose your keywords carefully
What differentiates normal content from SEO content is how best you can use the right keywords to get it seen.
The selection and application of keywords are highly essential. It is what determines how much traffic you would get on your website. There are certain tools you can easily use for keyword research. Tools like; Google keyword planner, Ahrefs keyword explorer, and SEMrush can get you started on the right foot.
After finding your keywords, you need to know how to place the keywords in your content. You do not necessarily have to stuff them in your content to get noticed. There are better ways to go about it. Instead, let your sentences flow despite the keywords infused in it.
7. Write for both the present and future
It is one thing to create good and helpful content but an entirely different thing to create contents that can stand the test of time (evergreen contents).
This should be one of the first things to look out for when creating content for your website. Examine the subject matter and how much prospect does it have to maintain relevance in a long period.
Finally, SEO content marketing is a free and easier marketing technique every business owner should leverage. If you haven’t been creating marketable content, there is no better time to start than now.
Author: Ese Praise Nikoi
Bio: Ese Praise Nikori is a content writer at The SEO Hive with good knowledge of digital marketing as the leading strategy to boost business productivity. She specializes in writing comprehensive contents for small business owners.