If you wish to create a successful personal brand on YouTube, you will have to first decide how you intend to position yourself. If you already have an established brand offline, or on other online platforms, you can simply carry it over to your channel, with an aim to showcase consistency.
With over 1.2 million YouTube users that you have the potential to attract, it is important that your profile branding is accurate, relatable and relevant to your content and the messages you intend to convey.
Most digital marketing companies will implement the following tasks to make sure your brand is well represented on its YouTube profile page.
• Choosing a Channel Name:
After having a sit-down with your social media marketing company to help define your branding strategy, you can select an appropriate name for your channel. This can be your company’s full name, brand name or a unique “show name”. Even if you wish to position yourself as an industry expert, you may select a relevant name that allows you to do so.
• Setting up the Profile:
Just like your social media marketing company filled out your Twitter, Facebook and LinkedIn profiles, doing so for your YouTube channel will help users locate you on a portal that also houses millions of competitors. You could also upload an avatar of your logo or a screenshot of your latest video. This page even allows you to add a single URL to link users to your website, blog or Facebook page.
• Selecting the Right Account:
You could choose among several different types of accounts. If you wish to exhibit yourself as an industry expert, consider opting for the ‘Guru’ account type, in which you could upload a customized logo and include links.
• Customizing your Channel:
When you log into your account, you will be able to make a selection on the top right corner of your screen that says ‘Switch to Player Mode’. Choosing this enables you to enjoy a newer layout in which your users may view your latest video uploads and also select older ones from a user-friendly sidebar.
In addition to this, with the ‘themes and colors’ feature, you can make sure that your YouTube channel is satisfactorily aligned with your website, blog, brochures, business cards and other marketing collateral. By exploring the myriad features that this video sharing website offers, you can add an interactive dimension to your digital marketing initiatives.