Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting.
While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want.
You can organize the super reports as per your requirements and share it with your colleagues in minutes.
It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales.
These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce.
Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes.
In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks.
Here’s a list of popular Google Analytics analysis tools:
Real-Time reporting tool provides you with a continuous update that’s reported seconds after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens.
This reporting tool of Google Analytics allows you to check
- The number of people accessing your website right now
- The geographic locations of the people visiting your site
- The sources that drove people to your site
- The web pages of your site that people visited
When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic.
It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not.
With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate traffic.
If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation.
For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc.
After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements.
Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors.
There are three different types of Custom Variables:
- Page-level Custom Variables:
This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip.
- Session-level Custom Variables:
This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level.
- Visitor-level Custom Variables:
This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service.
That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you.
Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here.