SEO (Search Engine Optimization) is all about making your website or your blog more search engine friendly. It is about helping to make the search engines see how great your blog is, so that they rank it higher in the search engine results pages.
On-page SEO is something you have direct control over, as you are able to adapt SEO factors on the pages themselves. Off-page SEO involves factors that you cannot control fully, but that you can influence. Here are a few details about those factors.
1 – Backlinks are good for your SEO
They help the search engines figure out if your website is worth anything or if it is useful. It stands to reason that people are going to link to a website that is of use. So Google uses backlinks a little bit like votes, and the more votes you have then the more value your blog is perceived to have.
2 – The strength of your backlinks matters
A lot of votes is a good thing, but Google is rather discerning. Some of these “votes” are considered stronger than others. One factor involves the strength of a backlink, which is based on things such as relevancy. Another factor is the website that links to yours. If the website is one of high esteem, that is well respected and has a high traffic number, then a backlink from there is going to be worth more than hundreds of backlinks from websites that have just been set up.
3 – Social media integration is important
This involves doing things such as putting Facebook and Twitter widgets into your blog. But, do not stop there, as you should also add “share” widgets, and “like” widgets from the likes of Facebook and Google+. You may also add comment sections to your blog that allows people to link from social media and to comment with their social media profile. This may allow them to copy their comment onto their social media profile.
4 – An RSS feed will help your off-page SEO
This is a function that is going to help turn your causal viewers into dedicated viewers. It makes it so that people are reminded of your existence, and allows them to see when you have posted on your blog. It also allows them to gain direct access to your blog via the RSS feed link. This is all going to go towards making your blog more popular, which is going to encourage people to link to you or to talk about your blog on social media networks.
5 – Anchor text on links is very important
This is because it tells the search engines what you blog or blog post is all about. The search engines may only guess as to the content of your blog and blog posts. Anchor text on links and backlinks will help the search engines guess what your blog is all about. The better they guess, then that more targeted (and useful) your blog traffic will be.
6 – A consistent backlink building campaign is important
Do not run out and get as many backlinks as you can. If you get a lot all of a sudden, then the search engines will look upon your blog with suspicion. Build up a varied and strong backlink profile over time and consistently. Do not go on a backlink building spree, as it will do your SEO no good.
7 – Avoid links from black-hat SEO websites
This is something you should do with great care. If you are building your backlink profile, you need to make sure you get backlinks from websites that are legitimate, honest, and that do not use black-hat SEO, or that are not involved in any sort of black-hat SEO.
8 – Set up a Google+ Page and Facebook Fan Page
This is a no brainer, as it is a great way of promoting your blog for free. It helps to raise awareness about you blog, helps you get backlinks, and helps you get social media mentions.
9 – Avoid any links from black-Hat social media profiles
Social media may be manipulated with black-hat methods, such as by buying links for your profile, or by buying followers. Getting links and mentions from sites that employ these sorts of techniques is going to damage your SEO.
10 – Being written about online is a good thing
Any sort of online chatter that involves your blog name or the blog author name is going to have a positive effect on your SEO. Just how closely the search engines listen for mentions of this nature is unclear, but anything that can improve your blog popularity is going to help. If your blog popularity if being bolstered, then more people are going to visit your blog and comment on it, and link to it.
Author’s bio: The guest post is written by Sonia Jackson. She helps you in writing essays and research papers on different topics. Feel free to approach.