Yes, you have probably heard this question plenty of times. I have too. Nevertheless, I will still provide a quick overview on it.
So, for those readers who have little idea on what it involves, you can obtain basic insight from the following details.
According to Wikipedia, it is the following:
- It uses mobile and Web-based technologies to communicate through interactive dialogue.
- It serves as a tool for social interaction.
- It is enabled by universally accessible communication strategies; thus, changing how many people, organizations, and communities communicate.
What is the use of social media?
It actually has several purposes. But since our main topic is using it for marketing purposes, allow me to point out its functions for entrepreneurs. These usually consist of the following:
- Networking among industries
- Knowing the customers’ opinions or feedbacks on your services or products
- Disseminating company updates and news
- Providing good customer service by answering inquiries
- Collaborating with internal members
Now that you are aware of its purposes, I will now share with you my top ten ideas on…
How to use social media for marketing
1. Go for platforms with the most users
Well, some of the leading sites include Facebook, YouTube, Google+, Twitter, Linkedin, and Flickr.
Now, you should not just choose any media. You also have to find out which ones are more favorable among your target customers. You would not want to waste your time creating a profile page on a specific site only to realize that most of your prospects prefer another social network.
Therefore, take time to research on the most effective platforms by sending a survey, creating a poll, or using monitoring tools.
2. Look into your competitors’ activities
As you are doing this, take into account important aspects such as the following:
- The sites they are members on and the amount of followers or views
- Their published content
- Their promotional means and techniques
3. Identify your objectives
It will be easier for you to achieve your targets and share information with your prospects if you come up with goals.
4. Create content
And, while you are at it, make sure that you do not forget the following characteristics to attract several readers.
You can do this by adding buttons, which the users can click to follow or share the content. This way, you can interact and form a good relationship with your customers.
6. Refrain from making it all about YOU
When you tweet and post blogs or comments, ensure the content is relevant. Remember, you are marketing your company’s offers and not yourself.
7. Participate actively
You can be an active member by posting fresh content, commenting on other blogs, and updating your profile page. And, do all these (as well as other social media activities) regularly to increase traffic and boost credibility.
8. Use headlines
Just as many journalists do for their write-ups, you must also create eye-catching and interesting titles, so you can attract the attention of more readers.
9. Publish events
If your company plans to organize product launches and other marketing functions, do not forget to inform your followers about it on your profile page.
10. Create a network
When you are doing this, do not just randomly follow or invite any member you spot. You have to choose individuals from within your target market. Finally, you can offer incentives (e.g. promotional products or free services) to express appreciation and gratitude.
So, there you have it. These are my top ten social media marketing tips.
Before I end this topic, I have one important reminder – explore. You can find several ways on how to make good use of social platforms. Know what these are, so you can reap their benefits.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK SEO company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.