Microblogging for better web traffic – A Bird’s eye view

Microblogging, as the name suggests, is writing smaller posts as compared to articles and lengthy blogs. You can see them on microblogging sites like Facebook and Twitter. And these posts are the micro-posts that have the capability of attracting web traffic to your website successfully.

In this article, let us find out more about the following topics related to microblogging, namely,

  • How can you use microblogging for your business?
  • SEO for microblogging.
  • Hiring a reliable SEO company for improved web traffic.

Let us take one sub-topic at a time

How can you use microblogging for your business?

You will be able to enjoy many benefits if you are using a microblogging website for enhancing web presence and drawing more traffic to your site. Read on for more information-

Speed and Frequency

The research group Nielsen Norman reveals that it is even less than a minute when visitors stay on a web page if we take it on average time. That is because, throughout the day, individuals remain busy with their routine work, and it is only during their spare time when they browse and want to take in as much information as they can. It can be rightly called “imbibing the burst of information.”

According to another study by Pew Research Center in 2013, approximately 63% of the individuals use their hand-held devices to access the virtual world. As such, if the posts on the microblogging sites are short and informative, it adds better value to visitors. 

As far as frequency is concerned, you will be able to post your messages at regular intervals depending on the requirement and what new message you want to convey. 

Short messages for better insight

It is also a well-known fact that Twitter, one of the most popular microblogging websites, offers users to convey their messages in 140 characters. One of the main benefits of short posts is that you can retweet them. It also enhances your chances of drawing more traffic to your website.

These days, you can also transfer files in the form of.PDF, texts, and images over Twitter with the help of Twileshare. You can try out Twileshare by Kick Media SEOto find out the effectiveness of this new Twitter tool for file sharing.

Twileshare is a Twitter-based service that comes for free. One of the main benefits that you can enjoy by using this tool is that aside from sharing files in various formats likePDF, word doc,GIF, PNG, JPG, and excel, your followers will be able to see all the information that you share. 

In this way, you can send much useful or promotional material to your target audience.

Interaction with followers

When you resort to any microblogging site like Twitter, you have better chances of developing your business. It is because it is quite likely that the majority of your followers will be interested in your business and will be prospective leads. 

With the help of Twileshare, you can share business information in the form of visuals and texts that will offer better insight into them.  

As such, these websites are a two-way communication platform that is of immense help if you have plans to market your products and services online.

Keep the brand image in mind

Whenever you send any short post before that make sure that it is per your company or brand image. You must not send any such post that will tarnish the image of your company.

SEO for microblogging

Regardless of whether you are blogging or using a microblogging site for promoting your brand image, SEO is indispensable. How will you make use of search engine optimisation in this regard? Let us find out.

Selecting SEO-friendly CMS

First of all, you must choose a platform that is search-friendly. It is crucial when you choose the CMS or Content Management System. When you opt for the publishing platform, make sure it is user-friendly.  is because not all CMSs are of the same type. You will come across a few platforms that are optimised for search engines or are search engine friendly. In this case, applying your SEO strategies will be much easier.   

Optimising permalink

Writing content for your website means that you will have to keep search engines in mind. The permalink structure should be such that Google or any other search engine can understand what the particular web page is related to.

Also, since Google uses the structure of the permalink for ranking websites, it must be relevant and easy to understand not just for the search engines but also for the readers. 

Titles and meta tags

These are one of the most critical components when it comes to getting noticed by Google. The titles must be related closest to the targeted keyword or key phrase for better optimisation. 

Hiring a reliable SEO company for improved web traffic

Your success and website ranking also depend on the quality of services you avail from the SEO company.  There are a few aspects that you must take into account for better website performance and visibility. These are- 

  • The company must be practising the latest strategies in SEO, keeping in mind the updates introduced and implemented by Google, the search engine giant.
  • It must have the expertise to use the latest tools, regardless of whether they are optimising a blogging site or microblogging website.
  • They must be reliable and have a good track record for offering quality services and within the time they specify.
  • The SEO company must not suggest any unethical ways of ranking because shortcuts usually do not help. They might manifest a temporary spike in ranking but usually nosedives in the long run.

Last but not least, it is vital that you convey your requirement to the SEO company if you want optimum results.  Unless there is clarity, it is challenging to promote the theory into a phenomenon.

So, before signing on the dotted line, make a note of your company objectives and what you expect out of your business at least 5 years from now.