At the same time, this is the most precious wealth for an online business.
More traffic means more conversion and this leads to generation of more revenues. Traffic building strategies may be divided into paid and free strategies respectively.
According to online marketing SEO experts, free traffic building strategies can be classified into three phases: bringing traffic to a new website, enhancing traffic funnel and maintaining the influx of traffic to an old website and continuous generation of revenues. Here, you’ll learn the effective strategies into these separate categories.
# Bringing traffic to a brand new website: primary strategies
* Optimizing the contents:
Today, keyword optimization concept has become different. Older concepts don’t work anymore. Nowadays, you have to produce high quality content based on the topic, not the keyword. You have to optimize the title and metadata for better search engine responses. This step refers to a term: on page optimization.
* Directory submission, press release, article marketing:
Once the website is ready and optimized for search engine listings, you have to submit the website URLs, site maps in different search engines and directories. Submission of press releases, articles will definitely help your website rank in the search engines against certain keywords. Finally, your brand new website will start getting some organic visitors gradually.
# Increasing the amount of traffic gradually
* Forum posting, blog commenting and connecting with your visitors:
You have to concentrate on building relationships with your visitors and potential clients through your website. You must ensure the quality and credibility of the information published on your website. You have to leave URLs and links on the related forums and discussion threads. You can also interchange the links with blogs and website in the relevant category. This will create a funnel of visitors within the strong network. Be responsive to your readers; encourage them about commenting and leaving feedback.
* Adapting popular social media platforms for your website:
Nowadays, social media websites, bookmarking sites and community-sharing sites have become the most credible source of traffic. These websites don’t only get you instant traffic, but they also help your website to increase credibility and authority rank. You have to prepare your site for these social websites and platforms. Fortunately, there are many plug-ins and software to make things easier for the webmasters. You should also maintain the relationship with your visitors on these platforms.
# Maintaining the influx of traffic: keeping the volume constant
* Viral marketing, video marketing, regular submission of articles and press releases:
Maintaining the amount of traffic to your site is the biggest challenge faced by the webmasters. This requires long-term marketing strategies. Viral social marketing, video marketing in the leading platforms like Youtube.com, metacafe.com, dailymotion.com and regular press release and article submission help the sites to retain the amount of visitors consistently. The strategy is similar to the primary tactic, but you have to plan your strategy properly. Following these steps also helps you increase the amount of traffic to your website.
* Distribute free stuff and build a subscriber list:
You must make your visitors feel special and enticed with something very useful. Build an email or subscriber list by giving away free reports, eBooks and many other things. This will definitely retain the loyal visitors to your site. At the same time, spontaneous social sharing also helps the number of subscribers grow. Building a list is a very effective way to generate revenue.
* Use offline promotion methods, let people talk on your platform:
Offline methods are always neglected by many webmasters. This is definitely one of the powerful methods of growing local traffic and gets potential customers from local market. You should follow the traditional offline marketing strategies and keep the funnel of visitors intact. Besides, you should create a forum or blogging platform where your visitors can interconnect between each other. This also helps your visitors grow beyond.
Many webmasters often complain that the free-traffic building strategies don’t work effectively. They are always oriented towards paid marketing and advertising strategies. But free techniques can definitely help your visitors grow if used properly. There are numerous other methods, some of which are rarely practiced by the webmasters; learning and implementing them will definitely help you enhance the traffic amazingly.Author Bio: Rahul Makhija has been in the internet marketing industry for more than 6 years. For more information you can visit DC Web Design. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about human behavior.