I will tell you a secret. Search engines don’t really like blogs. I will tell you why and what you can do about it.
When you have a blog you are writing a lot of post about your subject – your main keyword. Maybe your subject is “used cars”. So one day you write about the prices of used cars. The next day you write about used cars from different countries. And suddenly you have maybe 20 articles about “used cars”.
Every time you you make a new post, you will tell about it in your social networks, your bookmarking sites, your groups. And some people might love your article and link to it. So that’s is all good.
So here is the problem. Suddenly you main keyword for your site – “used cars” – is not linking to one page. But to maybe all your 20 articles. so you might get 10 incoming links to each of your post – instead of getting 200 incoming links to one page.
Google will love your page if it knew you had 200 incoming links – and rank it very high, but instead you have 20 posts each with 10 incoming links each. You follow me?
Repeating visitors or getting found on Google
If you have repeating visitors to your site – they will love that you have 20 fresh new contents on your blog. They might get an email about your news, or maybe they have your RSS feed.
But the visitors from Google or other search engines will not find you. So that is basically why it’s so difficelt for a blogger to get high ranking in Google.
So we have to create something that the search engines really like. So you are going to make a “Content Page” that Google will love. The search engines loves the more stable content pages. So make a general page, where you can write something generel about your subject, and remember to have links to your posts from this page.
So now you will have a stable content pages with comment from people so it keeps fresh too – and Google loves that too by the way.
Your visitors will also love your content pages, because they will know that they can find your content and posts from this page. I have just made my SEO content page. I will do more text on the content page. But well it’s a start – right?
So if you have a blog remember to make sure you have a stable page that the search engines love. And get the traffic you deserve.
Remember to grab my Free SeoCustomer Guide 2011. A 100+ pages full of tips and tricks for your SEO.
Enjoy your day 🙂