How Words Convert Copies to Sales
One of the best way to sell a service or a product is opening a website or a blog so customers can reach you online. This is a fresh and effective marketing tool, which is more effective when paired with a good SEO strategy.
Selling through websites or blogs, becomes easy if you learn to write contents for your advantage. Words are powerful and they are very effective in connecting to people and letting them know how good your company is in providing solution to their problems.
To help you double your sales and increase number of potential clients, here are a few tips in selling through written words:
Selling and Creativity Don’t Go Together (Almost)
You create a goal before writing a sales copy. That goal is to sell. Mix creativity in your copy and your original goal is gone into the void.
It is natural for writers to play with words when writing. They love creating imagery and style in their articles to attract readers. But as a writer for a sales copy, remember that your goal is to entice people to buy not to entertain. Andy Malsen, writer of “Write to Sell” said, throw away an article if after reading it, you start to smile. No. It doesn’t mean sales copies should be boring. It only means what you wrote is entertaining not informative, or persuasive. This does not convert to sales.
After reading your work, a reader must realize a solution to the problems he experience because they can run to you for help. Your company or service is better than others so they should not look for any other options.
To say creativity is not seen in sales pitch is an overstatement. You still need to be creative in writing to keep them reading. After all, people have short attention span when it comes to reading online contents. You just need to focus on your goals.
The Power of Call to Action
In marketing call to action can be a banner, button, or an image to attract readers to click and order. Call to action is spread around a site, to remind people that ordering is “one click away.”
But call to action can be within your contents. Writers can include “visit our online store” or “order here” within the write-up to encourage them to act and buy. In writing this persuasive phrases, it is important to be firm. Don’t keep audience second-guessing on what they should do.
Avoid phrases like, “You can place your order here,” or “If you are interested.” You have to command them to act, not think about acting. They might not act fast, but at least they know what you want them to do.
Emotions Conveyed in Word Choice
Touching the heart instead of the mind is another effective tool to persuade people. The only problem is if you use it carelessly, you might forget about your goal to sell. According to Brian Clark of Copy Blogger, choosing the right words in your copy initiate emotions. Here are few trigger words you can use:
Powerlessness. To be powerless is a driving force towards action. You feel powerless and you seek ways to help yourself. As a business, you empathize with your customers and offer them help. Use these words when writing your articles:
Passion. Wants and passion drive people to get a service. Your articles should take those as leverage to encourage them to get your help. Try these words to drive them:
Urgency. Make readers feel the urgency to order, or lost the opportunity of getting a good product. Add these words to cut the decision making time.
- Order Before
Emotions are driving force in decision making. This is why retail therapy always makes people end up broke. There is nothing wrong with tapping it to improve sales.
Powerful and Weak Words
There are powerful words and there are weak words. These words tap into people’s curiosity and encourage them to move a little closer, listen to you, and buy. Choosing the right words in your copy is the hardest part in writing. To help, here are examples of weak and powerful words:
Weak Words. These words don’t have the spark to gain people’s attention. They may convey the message but they lack drive and energy.
Powerful Words. These words convey action. People who read these words are driven into action.
Free is another power word but most online writers and marketing firms abuse this word. People think it is another marketing strategy to fool them.
Choosing the right words has a huge impact in the effect of your sales copy. But this is not a magic spell to compensate to your bad writing. Improve your writing and choose the right words to expect a great boost in sales.
Author’s Bio: Diana Walls is busy taking her MA in communication. While studying she is taking a part time job as a writer, blogger, and researcher. She also works as essay writer for au essay on time.