The idea behind social media marketing has fascinated the perception of many internet marketers and application developers to consider this technique to be more profitable.
These days, many people have been integrating such procedure for their business.
Since social networking sites are definitely here to continue, we will discuss a new website on the line – the Slide Share, and why integrating it to existing social media helps produce leads to your business.
To give you a bit of a background regarding Slide Share, it is a platform that lets users to upload documents, presentations, PDF files, etc., which other users can share, download and comment on.
To date, it has more than nine million uploads and more than 29 million regular visitors, which make it the biggest database of videos, PDFs, and presentation in the internet.
With those details alone, it is fairly clear why your company must use this exceptional social media offering to interact with clients and be known within your business.
Slide Share and Its Functionality
1. SEO Optimizer
The same with the concept of YouTube in appearing in the search results in many search engines, the results of Slide Share such that their keywords are optimized, often appear on page one of search engine results.
2. Lead Generator
Slide Share will not just let you share contents to other social networking sites, which ultimately allows you reach other users, but also its premium users can particularly trace downloads and views to exactly know who viewed or downloaded files.
3. Social Media Integrator
You can simply line Slide Share with your other tools by placing its share button on the website of your company and share the latest uploads to other sites like Facebook and Twitter. Also, the acquisition of Slide Share by LinkedIn permits a distinctive incorporation of the two networks, which makes LinkedIn unique distribution medium for Slide share content.
4. Competitive Edge
By considering Slide share, you will place your business ahead of the other in terms of lead generation game. Also, thanks to the huge database of this social media tool, you can already inspect how other businesses with your field worldwide are utilizing the posting contents and other features of Slide Share.
How to Use Slide Share to Gain More Traffic and Exposure?
Here are some ideas to drive traffic to your business by the use of Slide Share:
1. Convert presentations into electronic book (eBook)
By adding a story and a bit configuration, you can already convert your presentation into an interesting eBook. Smartphones and tablets have been making eBook a lot easier to read while on the run and Slide Share can help with that as well.
2. Make sure to place a call to action in your presentation
Take advantage of each chance to solicit Twitter follower, or an email subscription. Consider your presentations are a front-end advertisement that has to make a change.
3. Upload Regularly
As regards content marketing, the more you will have to give, then the more you will receive. Add a Slide Share eBook or presentation to your publishing calendar monthly.
Slide Share includes a search engine that makes searching for a particular topic much easier. Keep in mind that when there is a search engine, there is a need to optimize. Consider placing one or two targeted keywords as your presentation tags.
5. Promote your content
The Slide Share also has sharing buttons to share your contents. Requesting for a sharing within your content may influence a reader to click the retweet button. Make sure also that your LinkedIn, Facebook, and Twitter followers and friends knows that you have new contents available.
Author Bio: Mason Brown is marketing lead at Arcapps.com, which provides quality app development using advanced technologies. It is my passion to write on technology subjects, because this is the age of technology revolution.