How to Use Google Analytics to Find Longtail Keywords

Google Analytics is perhaps one of the most ideal assessment tools for startups, who wish to make it big in the online marketing realm and appear as a challenging competitor to its rivals.

The records, metrics and the array of valuable information the analytics provide can truly improve the performance of a website.

Apart from the information on the number of page views, traffic, and others, Google Analytics also provides precious information on the Keywords, which when tracked and implemented efficiently can bring about beneficial results.

So before we proceed further, let’s just see briefly about keywords, and what they mean in SEO.

 

A Quick Introduction to Keywords

In SEO, keywords are of two types – Longtail & Head Terms.

 

Head Terms

These are non-specific keywords, which the users type in to get generic results. For instance, a user looking for a laptop will reach in his search engine by directly keying in the term ‘laptop’. This is more open and throws in a number of options to the users.

 

Longtail

Longtail keywords are search terms that contain a tiny phrase of about 3 to 5 words.

These are specific in nature and help the users to refine their search results and get closer to what they are looking for.

In the same example as above, a user who is specific about his requirements will type ‘Laptops below $500’ in his search engine. The phrase ‘Laptops below $500’ is termed as longtail keywords.

 

Perks of using longtail keywords

• ü  They are less competitive, since they are specific
• ü  They constitute about 70% of the web traffic
• ü  They produce higher conversion rates, because the user knows what he wants

Now that we know the importance of longtail keywords for our website and content, it’s time to capitalize on them and reap the benefits. So, let’s get started.

 

Using Google Analytics to Find Longtail Keywords

I. Login to Google Analytics and set the timeline to about 3 months, for a detailed information

II. Reach the ‘Content’ tab , present on the left portion of the page, beneath the dashboard

III. Now select the ‘Top content’ tab. This will display the pages in descending order, or in simple words, based on the number of times they are viewed

IV. Select the page for which you wish to analyze and determine the keywords

V. Notice the option ‘Entrance Keywords’ on the bottom right corner of the page and click on it. This option will display all the keywords that were used by the searchers to reach that particular page you’ve chosen

VI. Now explore through the keyword list and gauge if you have used them already in your articles or web content. If used, ignore them and proceed to the next. In case if you haven’t select a few keywords, which you think have a potential, and set them aside

VII. Now, zero-in from the hand-picked keywords, after carefully analyzing the following factors

a) Choose only the keywords that are relative to your website and/or niche

b) Also factor in the number of page views the keyword managed to convert

c)  Take into consideration, the duration spent on that particular page. This indirectly signifies the relevancy of the keyword and assists you in coming into a conclusion. The longer the duration spent on the page, the relevant the keyword and the information was and vice versa. However, there is a restriction that the amount of time spent may also be due to the length of the article. So, consider even this and zero-in on your keyword

 

So, that is how we determine new longtail keywords and make the most out of Google Analytics.

Implementing this will surely bring about a commendable change in the derivation of website traffic.

So, make use of Google Analytics to the optimum, try out new longtail keywords in your articles and content and witness the traffic your website soaring high, this 2013!

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages