How to Transform Your Blog Into Something People Look Forward to Reading


How toAlthough millions of blogs exist online, only a small handful of them ever attract a wide audience, earn significant amounts of money, make their own success, or sell for a lot of money.

What do you think the difference is between these successful blogs and all the other blogs that flop or dry up?

There are probably several factors including motivation, prior knowledge of search engine optimization, and posting schedule, but one of the most important is that these blogs are engaging and compelling. Here’s how you can transform your blog into a bigger, better blog like them.


Ask what you can improve on

If you have a responsive readership, you’re at a significant advantage at this point. You can ask what your readers want to see you do better or what they want to see more of in the future.

If readers frequently interact with you, however, you’re probably already doing something right so you don’t need to transform your blog completely – just improve and refine it.

This stage will come later if you don’t already have an audience, so keep in mind the value of asking what people want to see.


Look at your last few posts and see if you would bookmark them

Many people bookmark the best posts on their favorite sites. Look at your last few posts and see how many of them are worthy of a bookmark.

If you wouldn’t bookmark your own work and see it as a valuable reference, inspiration piece, or review, why would you expect others to do so?

Going forward, try to make sure each post has something important or wise enough that you would bookmark it if you were a reader.


Mix up the types of posts you make.
When you’re on the go, you might not have the time to write a comprehensive and detailed text post, so why not shoot a video and upload it, take a few pictures, or open your blog up to discussion by others?

Using an ISP like can help you get online even when you’re on the go and not at home.

This goes hand-in-hand with frequent updates – when you have an on-the-go Internet service, your blog will never be idle.


Improve your writing style

Many people don’t discuss the importance of being a good writer and focus on the “equal opportunity” of blogging as a way to overcome poor writing skills. This couldn’t be further from the truth! If you aren’t a good writer, you will suffer.

Do you know how to use commas, which words should be capitalized, or whether a sentence is a complete sentence? If not, review basic books like “The Elements of Style” to get a grip on grammar and style, use a spell checker, and actively improve your writing skills at every opportunity.

Nobody wants to read dry, boring posts, so if your blog is not engaging, you will not attract repeat visitors – who can go on to become fans and “Superfans” (the best group of fans for anyone building a tribe).

These core fans will spread the news about your blog to a wider audience and make you popular, but you have to speak directly to them and cut the dry stuff out of your posts.


Stella Drysdale is an SEO expert. She frequently shares her best SEO tips on small business blogs.