How to track your traffic from social media with Google Analytic

Do you know which pages your visitors from Twitter, Facebook, LinkedIn or Google Plus are looking at?

Do you know how long time they are staying on your pages? Which one of your social media has the highest bounce rate?

The traffic from social media is growing so fast these days – I have around 33 percent of the traffic to Seocustomer.com coming from social media.

So now it’s time to get some knowledge about our visitors from these sources.

So are you ready to take a Google Analytic trip here?

I want to show you how you can use Google Analytic to get all this information.

I will use my Twitter statistic but you can use Pinterest, Instagram, YouTube, Facebook, LinkedIn or any of your social media.

 

Referral Reports

This is the easiest way to keep track of your visitors.

Just log into your Google Analytic account – click Traffic Sources – Sources – Referrals Report.  Easy right?

 

 

 

 

 

 

 

 

 

 

If you don’t see Twitter among the first 10 referrals, you just have to search “twitter”, using the inline filter you see at the top of the table above.

You can also use the advance segment. Click  “+New Custom Segment”. Give your segment a name like “Twitter Segment”, and “include”, “source”, contain “t.co” (this is the referral link from twitter).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now make another segment for your Facebook the same way.

Now you can select both your Twitter segment and your Facebook segment and all of your traffic.

Start by clicking your traffic sources, sources, all traffic to the left.

If you then click on the comparison view (at the arrow) you can get a picture like this one.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now you can compare all your traffic with the two segments you just have made.

Here at SeoCustomer.com  my bounce rate last month was 70 percent. The bounce rate from Twitter was 76 percent and from Facebook 73 percent.

It’s also very easy to compare visits, page/views, avg. visit duration and percent new visits. Handy right?

If you have a goal on your website (and you should always have that), you can check out which of the social media gives you most conversions.

 

Custom Reports

You can also track your visitors in another way on Google Analytics. If you want to know which pages are shown for your visitors from the social media this is the way.

I can show you how much traffic I get from Twitter, which pages the visitors have seen and how many are new visitors (you have choose between a lot of different dimensions and metrics).

So click on “custom reporting” at the top of your screen and “+new custom report”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is the result

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not so much fun right?

If I want to see the landing pages from my twitter visitors. I just add a new dimension “landing page”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And now you will see this report here:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So  now I know which pages my visitors from twitter is looking at.

 

Standard Reporting

Now Google Analytic has also made a standard report about the social media traffic.

Go to “Standard Reporting“, “traffic sources“, “Social” and “sources“. Then you will see this next image – where you also can check out the pages viewed 🙂

 

 

 

 

 

 

 

 

 

 

 

 

 

And remember if you what to know which companies are visiting your site and which pages the individual companies are looking at. I have an article for you right here. Getting B2B leads from Google Analytic and Boost Your Sale Now.

Remember to sign up for our email club so you can download our free ebooks for members only.

 

Take care out there, Henrik