If you check out how you get the most visitors to your website, you will discover that most people are searching for your brand or your company name. And you are properly numbered one when people are searching your name or brand right?
But what will happen if an unsatisfied customer shows up as number 2 in your ranking?
I will tell you what happens. The unsatisfied customer is not the only unsatisfied customer you have – you might have 200 or 500 unsatisfied customers. Let’s say you sell to 100.000 people every year. Then 500 unsatisfied customers are not so many.
This unsatisfied customer has made a blog – telling the world have bad your company is.
Well the first thing that will happen is that more of unsatisfied customers will discover the blog and they will like the blog, they will link to the blog. And suddenly this unsatisfied customer has a strong number 2 ranking on Google when somebody is searching your brand name.
Even journalists are researching on Google – and they will find this website with bad reviews. Maybe your company will end up in the evening news.
And by the way – this is a true story from a travel agency in Denmark!!
Well – lets stop this from happening.
It’s time for you to own the first page on Google. This way the unsatisfied customer will never rank number 2, he will therefor never get many likes or backlinks and you have saved your business.
So lets take a ride on the brand reputation guide.
Your ultimate goal of this brand reputation is to gain control over the first 7 Google search listings. This way negative reviews from your customer complaints are pushed to the second or even third page of Google.
And why 7?
Look at the image here. I am searching for “SeoCustomer”. Most of the time Google will add some extra links for the first result. So there is only space for 7 websites on the first page. So 7 is your magic number.
I am trying to get rid of SeoMoz because they are ranked number 2 when I search for SeoCustomer.
A website can only have one result in a search
Your website can only have one result in a search on Google. So if your brand is named “Sandberg Delicious” you will properly rank number one with your normal website.
So you will have to sign up for some more websites.
Begin your brand reputation by signing up for a Facebook and a Twitter account – and remember to include your brand or company name. These social media will surely be high ranking in Google listings.
But of course it’s not enough to just sign up for accounts. You will have to generate some great content. The accounts who have fresh content and post regularly will rank much better and this way you will get a high position.
So with your website, Facebook and Twitter you will now own the top 3 positions right? So we are not all done yet.
Video, pictures and blogs
You properly have some videos for your homepage – so of course you will make a YouTube or a Vimeo account for your videos. In fact Vimeo often ranks much better than YouTube – believe it or not (and don’t ask me why). This was number 4.
A lot of the time Google will choose to show pictures on the first page too.
So go to Flickr and make an account too. Be sure you have your brand name in the account name – and write some tags for your pictures including your brand name too.
When Google is showing image results on the first page it shows only one picture from each website. Normally Google will show around 5 pictures. So be sure you are using pictures on your blog, website and Twitter accounts. This was number 5.
Number 6 here is starting a blog.
Starting a blog is a great way to get into Google top 10 but it’s a time consuming one.
But remember you have some content from Facebook and Twitter, so use some of the same content on your blog. Your blog will have a different web name then your website. So it will rank separately. And by the way – Google loves WordPress – so use WordPress for your blog.
And you do have a Google+ account for your company too right?
If not get one now. This can also bring you a top 7 position.
You now own the first page on Google. And you will push all the bad reviews to the second page.
All the best to you, Henrik