How to optimize digital assets to increase your brands and rankings


Optimization is a must for anybody in the online business otherwise you will lose out on tough competition. Digital asset optimization will help you in optimizing your content to engage your customer and make them respond to your content and ultimately convert them as a follower.

With proper optimization your revenues will definitely increase and give a boost to your business. The digital assets that we are talking about include web pages, press release, blogs, social media sites, feeds, podcasts, articles, etc.

You must know what your consumer wants and then design the optimization process that way. You also need to make sure that you are available on all kinds of search funnel. People nowadays use more of mobile apps and various other widgets to access various sites and contents so you must create your site in a way which will appear in all types of apps without any problem. Your site must customize itself to fit into the screen of an android phone, a tab or a desktop without compromising on quality.

Here are some of the options which you can try to optimize your digital assets in order to better you ranking and also helps your brand –


Video Optimization

It has been a proven fact that video has more impact on people compared to anything else because it is an audio visual media. But planning a video is not an easy job as it requires a lot of research and hard work. There are loads of videos out in the market and if you want your video to stand out in the crowd then you really have to come up with some creative ideas. Here are some tips for optimization of your video –

  1. Include a good amount of humor; the content should be original so that it caters to your target audience completely.
  2. It is also important where you are uploading your video, if you do it on your website then it will get noticed much more than public forum like YouTube.
  3. You can include social share buttons (Like and Share) which will enable easy sharing.
  4. After you have launched the video in your site go ahead and use other platforms too. You can upload the video in different social media sites, video PR, email, etc.
  5. Title tags, specific keywords and full video transcript are some of the best SEO practices that you can use to highlight your video.


Mobile App Optimization

Within a short period of time the use of mobile has increased in leaps and bounds. Now we cannot imagine our life without the handset. The world is in our hand when we have the device. Everything can be accessed through it and now with so many apps dong the rounds it is even more useful for personal use and for business too. Therefore optimizing the App is very important.

  1. Give a prominent title to the app you are launching so that it carries both your brand name and also the function that the app performs. This way the users will be able to locate you r app even if they are not aware of the brand’s name
  2. Choose the category which has the least number of competitors and also defines the purpose of the app very closely
  3. Description should include relevant keyword


Are you still in a fix then consult the SEO India Agency and they will be able to help with their innovative ideas.