Online marketing is not a fad. Contrary to what most critics would have us believe about virtual media being a passing storm, it is very much here to stay. Stay and how? Social media marketing has entered the private life of the common man in such a way that it has revolutionized the creation of brands and identities.
The emergence of online marketing is based on one premise alone – that man is a social being. And it has flourished on the premise that every person is unique and that he or she should have the opportunity to express oneself however one wishes. Which is why today you can tweet, post, tag, Instagram, Pinterest or blog about whatever it is that makes you tick. You don’t need to have a vocabulary to make the most of e-business, all you need to have is an internet connection. Whether you use 140 characters or post a picture or video – you are constantly churning out content that is bound to capture the interest of someone else with the same tastes even across time zones.
Most organizations now understand the importance of having an e-marketing strategy. A holistic online strategy is vital not only to market your brand, but also to effectively manage your reputation, build a connect with your customers and employees, seek customer feedback and make your brand seen, heard and talked about all the time. E business managers and online media houses are being internalized by traditional advertising agencies that understand the kind of reach this medium has. Having a dedicated team to manage your identity is now a critical chunk of your media and PR spends.
A sound social media marketing strategy works on one mantra – out of sight is out of mind. Given the 24 by 7 churn of online content, it takes a smart digital marketer to identify focal areas and leverage every social media tool to its strength. The online media that you use to build a brand community may not be effective as a feedback mechanism. Similarly a B2B commercial strategy that uses the same platform to generate leads and to manage its online reputation may have flaws.
Several niche social platforms are emerging which are far more private and encourage conversations and feedback rather than just being mass broadcasting mechanisms. A savvy e-marketer needs to pick up these trends and align your online media strategy to be seen at the right place at the right time and by the right people.
Author – Webmarketing123 is a California based social media agency that helps you integrate social media platforms into digital marketing strategies to increase your ROI.