How to Create Well-Timed Content for an Effective Social Media Strategy
For many businesses, social media is a godsend. Imagine expanding your audience reach at a minimal cost but with amazing returns.
Statistics gathered by SERPwatch show that 60% of users discover products on Instagram. Those who are catering for B2B marketing, on the other hand, will find an ally in LinkedIn. Other social networking sites are just as effective in spreading awareness and establishing brand identity.
Social media also makes it possible to run highly targeted ad campaigns and connect with the right market, allowing you to generate more leads and increase your conversion rate. But the influx of marketing efforts in social networking sites can raise the competition to even greater heights with millions of businesses clamoring for attention.
How can you stand out and engage your potential customers? It can be tricky but certainly not impossible with the help of the right strategy. One of the most easily neglected aspects of many social media marketing campaigns is the creation of well-timed content that can be delivered to the right person at the right time. Timeliness is the key.
Here are some of the steps you can follow to help you plan out more timely social media marketing campaigns.
Start by creating your social media content calendar
Planning out your content ahead of time will help you avoid unnecessary cramming. It is also a great way to schedule your posts in advance and take advantage of posting at the right time when most of your audience is online.
A content calendar allows you to lay out a consistent content strategy that will keep your audience engaged and help you meet your marketing goals.
Take trending topics into consideration
Many marketers tend to forget the importance of riding the peak of audience interest by creating their content around the current buzz. Social media allows you to check trending topics that generate a lot of attention.
By keeping an eye on them, you will find some relevant events that you can incorporate into your social media content. These topics can pique your audience’s interest and increase your post engagement.
Make use of social listening
Aside from keeping an eye on what is trending around you, it is also important to monitor your social media channels. Customer feedback and mentions of your brand or specific keywords related to your industry are useful in giving you insight into the kind of content your customers want. It will also help you generate more ideas for fresh content.
Timely content can make your social media strategy more effective and successful. A well-run social media campaign can work wonders for your business, after all.
Do you want to gain more insights into social media and other digital marketing channels? The infographic below is filled with the latest trends and stats to help your overall digital strategy remain relevant.