LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media.
Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing.
LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent – four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent.
Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market.
You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level.
So let me show you 5 ways of boosting your lead generation so you can get more sale.
1. LinkedIn Answers.
Did you know that LinkedIn has a LinkedIn Answers section?
You can ask a question or answer a question.
So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert.
Remember to write your www when you are answering a question.
This way you can also get more traffic on your site.
2. LinkedIn Applications
Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page.
So you can add your blog post directly to your LinkedIn page – awesome 🙂
You can also tell people which business books you are reading. So go and start your reading list.
Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting.
3. Join Groups
Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too.
So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups.
Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones.
4. LinkedIn ads
Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click.
So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale?
Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.
5. LinkedIn People
This is a really awesome tool for sales people – in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner.
Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections.
Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for.
Well… I have to join some groups now… But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.
And good luck with your LinkedIn leads – time for my coffee here.
Best regards, Henrik