How these Seo updates are helping the marketers in 2021
One of the most effective ways of attracting a potential audience to your website is SEO. But, some of the latest SEO updates are indeed changing the digital marketing domain. However, you must take these updates into account if you want to rank your website.
Now, it is true that Google makes hundreds of changes every year in its search engine algorithm. But do you need to take all these SEO updates into account? To be honest, yes. If you want to increase the rank of your website, you must make a good SEO strategy. And, for that, you have to have an idea about the current SEO updates.
What Are Some Good SEO Tools?
If we want to consider the SEO updates, first, we must consider some good SEO tools. Now, there are hundreds of free SEO tools in the market. But, are all of them good? Not really. So, let’s take a look at the best free small SEO tools.
1: Bing Webmaster
Google Webmaster and Bing Webmaster tools offer you search analytics and a full suite of websites. The best thing about this SEO tool is the keyword search, keyword report, and crawling data.
2: Data Studio
Google’s Data Studio is a good SEO tool that lets you merge data from different sources, visualize, and share it. There are plenty of SEO tasks, and dashboards available here for free.
3: Google Analytics
Since it is a free SEO tool, it lets you play well with other Google products. Some users remain concerned about the privacy measures of Google Analytics, but that is not something to worry about.
Now, let’s look at the SEO Updates that will help the marketers this year.
What Are Some Of The Best SEO Updates Of 2021?
Before we look at the SEO updates, we must take a look at the SEO Facts. Did you know the SEO industry is worth $80 billion? If you can do it right, SEO has the potential to drive a 14.6% conversion rate to your website. 75% of SEO is off-page, while only 25% is on-page. Almost 93% of online user experience initiates with a search engine.
We have given you these statistics of SEO strategy to make you realize the true potential of this market. So, let’s take a look now at the SEO updates.
1: BERT Update
One of the best SEO updates of this year is the BERT update. BERT is Google’s neural network-based technique for processing natural language. In simple terms, it can understand the nuances of words and give the most relevant results to user queries. For example, sometimes we search things in a specific way but, Google doesn’t show us the desired search results.
With the BERT update, Google will better understand the context and nuances of words. As a result, it will act as headway in the technology of understanding language. So, it looks like the marketers have got something truly useful in their hands this time.
2: Maverick Update
Don’t think of it as a too exciting SEO update because it is a regular update every year. Instead, it is one of those SEO updates that do not even demand significant attention because it is a gradual change in Google’s algorithm. Therefore, you won’t notice any difference between the White Hat SEO or the Black Hat SEO.
Then, why do we include it on our list? That’s because, among almost 2000-3000 algorithm changes every year, the developers expect some shift in the ranking scenario this year. So, this update may bring some good news for marketers.
3: Broad Core Algorithm Update
It is the overall update to Google’s complete algorithm. There is no specific target in any particular niche or particular rank signals. But, if you keep on creating quality content, this will be one of those SEO updates that may work in your favour. But you have to be consistent6 in creating quality content, sending social signals, and building backlinks.
Unlike the Maverick update that does not indicate any particular change, this update does bring a few new features. So, there are indeed some new strategies to better the site ranking mechanism. So, if you do your job right, this update will help you rank certainly this time.
4: Site Diversity Update
This update will reduce the number of domains appearing on the search results with multiple URLs. People have often complained that they sometimes see search results with the same site on the top. It’s annoying because they have to open each site separately to find out the same material.
So, the site diversity update is one of the best SEO updates this year because it will also give other sites a fair chance to rank. Users will get more variety when they search for something on Google now.
5: Google Mobile Speed Update
Page speed is indeed a ranking factor for websites. That’s because if you click on a site, and it takes much longer to open, it will make you frustrated. As a result, you will click on the back button and take a U-turn from that site. Even some sites don’t open fast enough on mobile phones.
Therefore, this will be one of those SEO updates that will help marketers most effectively. Besides producing quality content, you must also optimize your page loading time on the mobile phone. That’s because most users open sites on mobile phones only, so it better be a ranking factor this year.
You must be thinking SEO updates are quite recurring, so how will you be in touch with all of them? Well, the truth is you only need to check the updates once or twice a year to get the core juice of the hundreds of updates. Thus, you’ll make a good SEO strategy to work on, and your chances of ranking higher will eventually increase.