In the event that you own a business, then you should already be aware of the immense importance of having a business website which is optimized for search engines. One of the best methods of ensuring that your business website gets proper search engine optimization is through the use of good, original contents. However, it can get really difficult to come up with fresh content every time. You can also use your old blog posts to your advantage for this purpose. In this article, you will be learning about how you should use your old blog posts and contents on your business website.
Why is it important for you to address your older blog posts?
There are a lot of business websites which have a huge number of web pages in them. It is this volume of pages which is a reason for considering scaling the old content back up again. When the former content managers picked quantity over the quality, then a lot of good posts got buried. All of the top topics are written about extensively already, and hence it will be difficult to find a fresh stock of new content.
Also, from the technical point of view, it will depend upon the scale of your old content which you deal with and require you to prune some of the older pages which you must put forward in order to increase your search engine optimization. In case the search engines locate millions of web pages to get at least 100 suitable content pieces, then they will be taking notes and not spending too much time in going through all of your contents in future.
Also, from the marketing point of view, your content will be representing your brand and will improve the amount of content which you have put forward, and this can help in shaping the manner in which the customers will seeing you as an authority figure. You will have to optimize and also curate all the current content which you have in order to provide your collection a better focus on topics and then make it easier to discover and ensure that it can give more value to your users and your business.
Assess what contents you need to keep forward:
1. Go through your inventory: The primary thing which you are required to do as you
assess the older blog posts will be to understand what you currently have got. You should have a total list of your URL and your Metadata for this purpose as it can help to evaluate and document. Based on the system of content management which you are using, you must obtain this list and then export it to a database. You must try to do a complete crawling in your blog and check the particular linking structure that you have running and if it is different from your content management system’s report.
2. Assess your posts: After you have found out what contents you have got, it will become extremely vital for you to now decide what contents are there which would be necessary for you to keep. You can do the following to accomplish this:
a) See if it will benefit your users: The content which is beneficial for your users will be extremely helpful. It will be quite informative and entertaining also. It will answer their questions and will allow them to solve their problems and keep them more interested in your content and your blog. You will be surprised to find that there are hundreds of old topics which would be essential for your users now also in the present.
b) Will the content be beneficial for your company: The types of contents which are beneficial to you are the ones which will help you to earn organic rankings, get more traffic and more backlinks and will help you in providing more business value as it will help in driving conversions. In addition to this, the content will be able to help in establishing your branding and also to effectively generate a topical authority which is good for your website from the SEO point of view.
c) Is your content good: This may seem like some type of question which will generate subjective responses, but you will always know when content is not good by just reading it. You need to ensure that the contents have great information and are authentic. Do not keep contents which are not making sense, or have obsolete information, or have plenty of grammatical errors and are organized in a poor manner.
d) Is your content relevant in the present time: In the event that your content does not have any relevance with your business website, your industry, and your customers then you must not have a reason for keeping it. It will not be meeting any of the essential qualifications that you currently require. Thus, you can probably consider letting them go.
e) Does your content cause any new issues: The problems with contents is that they can have some duplicate content, do duplicate targeting, keep plagiarized texts, contents with some legal liabilities and other issues which you would not want to have on your website. Assessment will help you to screen out such faulty contents.
By following these steps, you should be dividing your older posts into two groups of
segregation regarding the ones that you can keep and the ones you must not keep anymore.
What should you do with your posts that you keep?
You can consider to republish your older posts, add some more value to them by expanding them, updating them, adding improvements or by promoting new contents in them. You can visit Phoenix Somoseo in order to get more detailed information about how you can boost the search engine optimization of your business website.
SEO is essential for your success. You can use your older blog posts to effectively increase your SEO by following the methods mentioned in this article.
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