Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free.
In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at?
Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step.
Normally B2B companies don’t have as many visitors on their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company.
On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor.
A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything.
Step by Step
Okay let me show you the trick step by step.
First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”.
Now you should be ready to build your report.
First write a title for your report, and a name for the content.
Choose the “explorer” box.
Now to the fun part. From the blue metrics box you select
- New visits
- Unique visitors
Just choose one at the time. Now in the green dimension drilldowns box you you will select:
- Service provider
Remember to pick them in that order.
Now we are almost done. Just click the save button.
Now try and run the report
First you get a view with the countries.
Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.
Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks.
Now click on a company name and you will see which pages they have been looking at.
You can’t see which person who has been looking at your site, but maybe the sales team has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company..
Now you can go back to edit your report. You will see the word Filters.
You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names.
Another great feature is that you can send this report automatically to your mail or your sales departments mail every day or every week.
This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique.