The local businesses always face the challenges to stay visible on the search results. The content limitations and the lack of SEO strategies become the major factors why the online visibility stays limited.
Though a reliable seo agency in India can help you out in creating a strong local online portfolio. However, there are a few things that you can do on your own and improve the SEO performance of your local business online.
Here, in this article, you will find some of the most valuable yet simple tricks to improve your local SEO.
1. Select the right keywords
You might think that it is very general to ask for the right keywords. However, the word “right” means a lot here. The right keyword for your business is the one that is relevant to your business and has the capacity to bring traffic to you.
The first thing you need to do is get a reliable keyword tool. Then, you can start looking for the keywords associated with your business. While finding the keywords, you need to look for the high search volume and lower competition. The balanced keywords will make it easier for you to gain better ranks and enhanced visibility.
However, the visibility and ranks also depend on how well you leverage the searched keywords. Hence, you need to invest proper time doing the on-page SEO. Add the keywords to the website footer, address line and in the title tags as well. The proper integration of keywords in the content can help you gain marvellous results.
2. Keep your listing profiles managed
The local listings such as Google My Business, Bing Places for Business, Yelp and others should be on your radar. You need to create and maintain your profile on every listing. These local listings should have complete profiles with name, address, and phone contact of your business. Make sure you claim the profile and add a valuable description to inform about your business.
3. Don’t forget to add images
Images and the videos can enhance the chances of getting more traffic. In fact, you can expect a visible rise in the CTR due to the availability of quality images. Hence, you need to leverage your local listing position by leveraging images.
4. Cover other local directories as well
The major listings profile creation can help you cover other local directories as well. You can add the business information with NAP details on various directories in order to attain more and more visibility. The idea is always to get more traffic. Hence, it is important that you NAP details are consistent and absolutely correct.
5. Request customer reviews
With your determination and hard work, you must have earned happy customers. Hence, it is necessary to inform about your services from the customers’ point of view. Ask your customers to write reviews on Google, Yelp, and others, to achieve improved rankings.
Apart from these DIY tricks, you can definitely get benefited by the assistance of a reliable seo company in India.