5. Start a blog
Start a blog to attract your potential customers instantly. If you do blogging with most searched keywords, it will not only enhance your website’s rankings. It will attract potential customers who are looking for a similar product or product you are offering. The best way to write a blog is not to exaggerate what you are selling but to show some of the essential features which lie around it. For example – You are selling
Kids wear. You can create topics such as “ten tips for busy moms for keeping kids stylish”.
These were some of the ways to generate traffic to your e-commerce website. Let’s see how to turn your visitors into paying customers and optimize your conversion rate :
What are the best e-commerce marketing practices to deploy in 2020
Every marketer aims for raising their sales and conversions but what differentiates one from the other is their top-notch customer experience.
Here are some of the best practices to keep your customers happy and satisfied:
1. Are you a well-established brand
Online means have enhanced on one hand, but on the other hand fraudulent practices are also increasing. To avoid all of this and building trust between customers and you are to have some tangible features:
- Authenticity : Many instagram and facebook accounts now have “ blue tick signs” to ensure that a real person is handling it. It assures people that they are communicating with the right one and not a fraudulent one.
- Press coverage : Many brands promote their brands through media. Also, any unique thing captures the media’s attention promptly. Make sure you have that uniqueness to surpass people’s expectations.
- Reviews : Many e-commerce sites have a section of reviews and testimonials just below the products section. You must have noticed while buying the product. You can read the reviews for the same product below. Good reviews satisfy customers quickly and add a boost to their purchasing capacity.
2. Eye catching images
An e-commerce website separates itself from the normal website in its functionalities. You have to be very careful about the images you are loading as people are going to buy on the basis of the same. Sometimes people buy a product and get the product of lower quality. This way you are lowering your standards. So, make sure you can only build trust when you deliver good quality products in all senses.
3. Create FAQs on your website
Delivering a product means a customer must be aware of each and every minute detail of the product. Right from the shipping dates to the delivery dates. Along with it, post your return policies and frequently asked questions so that people could be crystal clear while buying any of your products.
4. Solve their queries
When a customer decides to buy a product, he has a list of questions in his head. Many are related to price, quality, and return of the product. Create live chat support over the website so that customers won’t feel neglected by you.
5. Create urgency and scarcity
We have already discussed above that people take quick decisions when they see that the offer might slip away from their hands. For example- Covid -19 has banned almost all the vendors and vegetable sellers around the market.
The situation has enabled e-commerce sites to take advantage of such situations. They are showing products in limited quantities and people are pulling towards the offers even at higher prices because they have to buy the necessities and essentials.
6. Great product descriptions
Write SEO optimized product descriptions so that people can search for your products easily. Many times brands just copy-paste the descriptions rather than making them stand out from the competitors. This is your perfect chance to capture customer’s attention by aligning the images and descriptions of the products perfectly.
Examples of e-commerce marketing companies
It is one of the most trending e-commerce websites in India. It is famous for offering books, electronic gadgets, and clothes at discounted prices. What distinguishes it from other sites is its huge collection of products and filtering options.
These options enable customers to search for the products quickly. It has an online music store. You can download music by paying some subscription amount.
It is one of the biggest brands in the international market. You can find everything right from electronic gadgets to household items. Whatever you are searching for is right there in front of you. It also has an option of Global easy buy which enables you to buy international products in your local currency.
3. Home shop 18
It is the only e-commerce site which has a t.v. channel too. You can find a wide variety of home appliances and gadgets at reasonable prices. These appliances have already made a mark in millions of homes with their fast and effective solutions. Each and every category on the page has a unique featured deal.
These were the examples of some power packed e-commerce websites who have already established their names in the market. Follow the above tips to be one of them and avoid E-commerce marketing mistakes!