Digital marketing is taking over traditional marketing in all aspects. It is the use of the internet and electronic devices with social media channels to reach to consumers. 

With the rise of the internet and technologies, people are moving forward. Digital marketing platforms have made our work much easier as compared to in the past. On the other hand, it is cost-effective and you will be able to reach a wider audience at the same time.

Traditional marketing requires huge money for the advertisement and also you will not be able to reach wider audience at the same time. For traditional marketing, you need a physical store but for digital marketing, you just need a laptop and an internet connection. This is all you need. 

But to make your plan successful, you need to develop a proper strategy. However, there are many types of digital marketing strategies that you should know in 2020. These strategies are going to hold your attention for a while. If you still have an offline store and have not taken your business online, then you are missing a great opportunity for your business which you can regret later on.

Different Types of Digital Marketing Strategies you should know in 2020

As already discussed above the importance of digital marketing strategies for your business in 2020. These strategies are going to help your business in the long run. 

Now there are strategies that you need to know before planning anything for your business. Let’s look at those strategies,

• Affiliate Marketing:

Affiliate marketing is one of the best digital marketing strategies in 2020. You may not know but you can earn lakhs of money by just promoting amazon’s products on your website.

Each time the customer will buy products from your website then you are going to get some commission. Businesses either small or big making most of it by promoting products and making huge dollars by just sitting at your home. On the other hand, if you have an online eCommerce site then you can promote your products on your site. 

• Email Marketing:

Email marketing is a part of digital marketing strategies. This marketing is very useful for your online business because you can use this strategy to target customers directly.

But for this, you need emails from various customers so that you can send your promotional emails to them. You can send them a thank you message, confirmation messages to attract customers. However, you can also send customers special discounts and promo codes so that they will click on your link and there will be high chances of conversions.

• Content Marketing:

Content marketing is another type of digital marketing that you can use it to promote your online business on all social media platforms as well as on search engine result pages.

If you create quality content then the audience will sure find a way to read your content and they will browse your site. This way your site can increase more followers and conversions. Having a social media profile of your brand makes the customers loyal and it leads to an increase in sales and leads.

Creating content does not mean that you will write content on any topic. Write on those topics that people are searching for in Google and if you include those keywords on your site then your site will have a higher chance to get visible on the search engine result page.

• Social Media Marketing:

Social media marketing is one of the biggest platforms for all online business owners where they can showcase their products. 

There are more than 1.3 billion active users on social media each day so just imagine if 1 percent of traffic also you can drag to your site. Your traffic will increase rapidly with social media platforms. On the other hand, it will trust and loyalty for your brand. In addition, the conversion rates and sales and leads will increase too.

• Search Engine Marketing:

Using search engine marketing you can advertise your products on the first page of the search engine result page (SERPs). The benefit of using SEM is that you only pay when your target audience clicks your website. 

In this case, you need to pay as a PPC advertising model that means you only have to pay when anyone clicks your site. However, the most used paid services are Bing Ads and Google AdWords.

Search engine marketing drives instant traffic to your site but for this, you have to pay a lot for each click and to be on the top page of the search engine result page.

• Search Engine Optimization:

Search engine optimization drives organic traffic to your site. But to rank your post on the search engine result page is difficult. However, following certain instructions can easily help your website to rank on the search engine result page. SEO is better than SEM because it is a long-term strategy. 

Organic traffic is always better than paid traffic. But your content should contain all the ranking keywords so that you can rank on the search engine result page easily. However, there are other ranking factors too taht you must keep in mind. If you are finding difficult to rank your site on search engine then you can take help of the SEO services. 

The Final Thoughts

Here you go! Now you know different types of digital marketing strategies that you should know in 2020. Implement all the above strategies in your business and make your business grow in no time. 

Keep in mind all the instructions that you need to follow in 2020 to gain engagement and conversion rates on all the digital marketing platforms.

Author bio:

Ariana Smith is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Ariana smith is associated with Online Health Media & Follow The Fashion. 

You can also follow me at Facebook, Instagram, Pinterest, LinkedIn and Twitter.