Coca Cola Case Study (NSAC – Boston University)
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).
Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
I just came across this great presentation about Coca Cola. It’s a great case to learn from and to inspiration from. So I hope you will love it too.
Best regards, Henrik
(PS click on the word “Slideshare” to go to Slideshare where you can make the presentation larger on your screen if needed)