Here you can read all about getting traffic from Social Media

Description: The article discusses the content development and promotional strategy which can help boring B2B businesses get more social shares especially when they don’t have a mass following on the social media.

According to a study, only 10% of the articles published on the internet get more than 100 shares, and only 1% of them get more than 10000 shares. Established brands tend to get more social shares as compared to small or new businesses. Reputed brands enjoy the trust of a vast number of followers on the social media. They also have a decent marketing budget which plays a crucial role in amplifying the reach on social media.  Also, B2C businesses create interesting commercials and content that appeals to a young audience. Thus, they create a buzz through interesting mass campaigns.

However, it doesn’t mean that B2B businesses which are into boring businesses will not get shares. You simply need be creative and persistent, the results will follow. Some tweaks in your content and promotional strategy can help you achieve a decent number of social shares.

Here are some strategic changes in the approach that lead to more social shares:

Changes in the Content

Content is the most crucial element of any social media marketing strategy. Thus, you must master the art of writing content which encourages or inspires more users to share it with their acquaintances.

I recommend the following changes in the content to make it viral:

Primary Research – Doing a primary research and getting insights may be difficult but a necessary exercise to gain attention on the social media. Writing how-to and industry tips may not be very useful for boring and niche B2B businesses due to excessive coverage of the same on the internet. Thus, it is important to find interesting insights about the end use of your products or services and publish first-hand information. Since it requires a lot of work, conducting the research once in 1 or 3 months is enough to get noticed. Remember that for niche B2B businesses, the quality and authenticity of content is more important than the quantity or design.

Article length – Article length does matter. Longer articles tend to have more useful information at once place, and therefore, elicit more response from the users. Although there is no universal agreement on the standard number of words that can make content viral, articles with 1500+ words tend to perform better than smaller articles.

Make the content easy to read and understand – It goes without saying. The content should be simple enough so that it can be understood by anyone. Use simple language and write short paragraphs (3-5 lines) so that the readers can easily skim through the content and get the gist of it quickly. Structure your content in a logical way so that users can read the entire article without breaking their flow.

Make your content distinct – Put your personality into the content and take stand for what you believe in, even if it makes the content controversial or funny. Give it a human face (write in the first person) and put statistics to make your argument persuasive. Revealing more personal information about yourself or your business will make your blog more authentic and lead to more social shares. Relating your content to current affairs can also help in gaining traction.

Publish Interviews

Interviews work well on social media. You can interview your clients, dignitaries, influencers, acquaintances, regulators, and other prominent figures who could be related to your business. Publish it on social media, tag the interviewer and ask them to share the interview on their social media pages too. Over time, you will see a dramatic jump in overall social shares.

Making changes in the content may lead to more shares if you already have some readers. If you have no audience at the moment, make the following changes in the promotion strategy.

Changes in Promotion Strategy

Title and Description on Social Media – You may choose a title and a description of the content to gain maximum SEO benefits. However, the same may not appeal to social users. Thus, when you promote the article on social media, you need to modify the title, and the description to attract the attention of users when they are scrolling down their social media timeline to find updates from their friends. Read this great formula by Neil Patel on writing great headlines.

Also, while publishing interviews on social media, take quotable quotes or some instance from their personal life (with the interviewers’ permission), behind the scenes, etc. to publicize the interview. Title and descriptions will play a very crucial role in the success of interview promotion on the social media.

Promote in Groups – Many marketers share their content only on the official social pages or the personal profiles. You need to join the relevant groups, especially on Facebook and LinkedIn, and share your content on these groups. Of course, don’t spam the groups, else you will be blocked permanently. Make some tweaks in the title and description while sharing the content in the groups.

Sponsor Posts – Don’t invest in building page followers or likes. Rather, spend in sponsored post, and you will get relevant traffic as well as some page likes. Since organic reach is declining consistently on social media, sponsoring posts is quite helpful in reaching more audience. Moreover, it doesn’t require a huge budget. For instance, if you publish eight blogs per month, then spending $40 per month ($5 per blog) on sponsoring posts will go a long way in amplifying your reach and social shares.

Bottom Line

Many B2B marketers avoid taking a risk when it comes to marketing. They follow the industry trend. If you want to make a mark, then go beyond the mentality of following the norms and carve a niche for yourself. Dare to be funny, creative and different. And you will see a significant surge in social shares as well as buzz around your business.

anthony bergs hsj
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.
wordpress

If you have used WordPress, then you know that it has easy to use features and a powerful SEO which makes it the most sort Content Management System. In fact, WordPress powers more than 45 percent of the entire internet. More than 50 percent of websites that use CMS are on WordPress. And the interesting part about it is that it is totally free. You can use it for as many sites as you want for free.

WordPress houses hundreds of themes you can choose from ranging from personal to business website templates. Most of them are free, but if you want a more advanced touch, you can spend a little more for a perfect theme.

wordpress

 

www.pixabay.com

 

A number of famous sites are using this great Content Management System such as “CNN”, “Reuters”, The “People” Magazine, “The Rolling Stone”, “Vogue”, “MTV News”, “Wall Street Journal”, “The Next Web”, and much more. With this experience, it means that WordPress is certainly powerful enough to manage any website.

Luckily, we have compiled a list of five important things that every WordPress user should consider doing in order to enhance the overall WordPress experience.

1. Backup

First and foremost, having a backup for your website content is an important thing you need to consider. Set up and automatize your backup. Some companies provide the service of managing backups for you, but most don’t have this feature. In that case, you can choose between an appropriate plugin or, a WordPress backup service called VaultPress. Either way, you will be able to set up your backup to help you restore your data in case of a website failure.

2. Develop a Title and Tagline

The title is one of the most important elements of your site. It acts as a guide that tells other people and search engines what your website is all about. You can find it under settings – general -WP dashboard. The title does not have to be similar to your URL. Keep it short, exact and don’t make it look spammy. The tagline is a slogan that completes the title. It is important to change the default tagline for your website.

3. Choose a Favicon

Favicon is a small icon that represents your site on the web.
This seemingly marginal item is an integral part of your website’s visual identity. You can upload it really fast and start using it. You can access this feature by going to Appearance – Customize – Site Identity.

Pixabay

www.pixabay.com

4. Set your time zone

We come from different parts of the world with different time zones. So, when starting a blog or website on WordPress, first set-up your time zone in the correct date and time format. To access this feature, go to Settings – General then click on the icon on date and time then you can choose your city from the list, and change your time zone. After that, your post’s time will be in sync with your town’s time zone and your scheduling will work as it should.

5. Manage plugins

WordPress offers a wonderful user experience with its plugins. There is a great number of both free and paid plugins that can do anything you want. You will have a great experience with plugins for security, antispam, post revision, google analytics, cache, backup and much more. You can even remove unwanted plugins or those old plugins that are not updated, as they may pose as potential security threats to your site.

Conclusion

As you can see, there are loads of simple but important things related to WordPress to boost user experience. You may not get all of them at a go, but as you continue using WordPress, they will be clearer and easier to use. So, master the tricks and use WordPress to grow your blog or website.

 

My Bio: My name is Mia Stokes. I am one of assignment writers in Australia. In every case, I use my writing skills in professional manner to to help people to find something useful, informative and relevant to their interests. I’m happy to share my knowledge, tips and advices in my articles.

Social media marketing is not easy. Even though you regularly come across different strategies while looking through the Facebook feed, you cannot even notice how hard SMM managers worked to impress you and to catch your attention. However, when it comes to promoting your own brand on social media, you face a huge number of challenges. How to write outstanding posts? How to reach a bigger audience? How to engage your visitors more? All these questions make you think that SMM is not for you.

If you have no experience in working on social media, it does not mean that you have zero changes to create content that will help to boost the popularity of your brands. Understanding of some basic rules if enough to establish your media presence, and start to work on your promotion campaign.

follow us

Know your audience

This is the first rule that you will come across in any marketing guide. Your audience is people whom you address posts and people who are interested in the ideas that you present. Many inexperienced marketers think that they will capture a bigger audience if they write for everyone. In result of such experiments, they get nothing but a couple of likes.

The matter is that segmentation of the audience is the foundation of any strategy. You need to understand the image of the person who will buy your goods, order your services, or just read your articles. There are many approaches on how to define your target market, and you need to try different of them to know what is more beneficial to your business.

When you have defined the audience, you need to develop the image of your buyer persona. You will probably agree that’s easier to write to a certain person than just to someone. You’d better note all the details, including the name, field of interests, and the main fears of this person. Basing on this analysis, you will be able to create content that will answer the questions that are important to your audience and give the information that they will share and like.

Use hashtags

Hashtags not only help other people find your content but also simplify the process of post categorization. Besides, hashtags are the perfect keywords. Thus, people who are looking for some specified content in social media, will more likely to find you. Proper usage of hashtags helps to build awareness and attract more readers.

However, nothing is so easy as adding them to your content. First of all, you should never hashtag every single idea that you use in your post. It’s always better to use just a couple of them per post, not matter how long it is. Additionally, it is better to use medium-ranked or low-ranked hashtags if you want to attract a proper audience. Thus, be very careful, and do remember that hashtags influence your social media strategy greatly.

Create a plan

If you have decided to create a prominent social media marketing strategy, you need to remember about a content plan. At this point, it does not matter what type of information you are going to publish, but you need to know when it’s better to do that.

To develop a proper plan for publications, you need to check when your posts get more views and likes. For example, Facebook allows tracking these metrics for communities. If you find a proper time for posting, you will not need to pay money for your post promotion.

 

ipad tablet technology touch

Don’t be too serious

Every single business owner thinks that there is nothing funny about marketing in social media. It’s obvious that this is a highly responsible process which requires a deep understanding of the process and perfect knowledge of tools to attract the audience. However, it does not mean that the content should be serious as well.

If you are working in some extremely complicated industry, it only means that you need to spend more time to create interesting, funny, and emotional content. However, when people notice that you write in such a manner about complicated things, they will definitely like your approach. However, do remember about your target audience! Make a couple of experiments to define what they like more, and make this approach your main one in SMM strategy.

Add images

There are many researches on the effect of visual content on marketing strategies. Each of the recent ones states that the posts that contain pictures engage readers more that plain text.

The images should always be related to the text, but it does not mean that they should carry no emotions. Do remember that when you add a picture to the text, it should support your ideas and make people read it.

 

twitter

Make use of videos

Videos work perfectly to increase the engagement of the visitors. Of course, to get a better effect, you should add your own videos that previously appeared nowhere. However, if you have no possibility to create videos on your own, you can make use of YouTube or Vimeo resources.

Fight for quality

The high quality of the content that you publish on social media is one of the main requirements. The ideas should be fresh, the texts must be unique, and the post should contain no grammar or spelling mistakes. Thus, proofreading is an integral part of the good article, so if you want to reach a better result with your post, always double check it for mistakes.

Be persistent

Do remember that popularity in social media never comes in a couple of posts. Perhaps, your will need a couple of months to develop a strategy that will work for business. The only thing you can do at this point is to analyze the statistics, make experiments and notice how they affect the behavior of your audience, and keep working on your content persistently.

There is no magic pill that will help you create an engaging article just after reading an article. You just may find some ideas that will help you understand where to move further and how to keep working on your social media strategy. If you have some ideas on how to create better content and reach your audience – feel free to leave your comments and discuss the most effective approaches with our readers!

 

Lori Wade is a freelance content writer for Thriving Writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!

Facebook is a powerful platform for engaging your audience with highly-targeted posts. The platform allows you to get creative in your profile, company page, videos, ads and more.

When you’re looking for a platform to use for your blog or website, WordPress is going to be one the first options that you’ll see. Many people, myself included, will tell you that it’s also the best choice for both beginners and veteran users. It’s the perfect balance between user-friendly interface and accessibility for advanced users.

At this point, it probably seems like every business and random person you’ve ever met has a blog. There’s a good reason for this: blog posts dramatically raise a website’s SEO profile, and they make it much easier to be quickly indexed by Google. However, simply having a blog isn’t enough to guarantee solid results. Fortunately, there are a few proven steps you can take to create a blog that is monstrously successful.

1. Focus on Quality Content

Blogging is one of the easiest ways to drive traffic to your website through inbound marketing, but you must provide high quality, well-written content if you want this to translate into a higher conversion ratio. In fact, Google places such an emphasis on well-written content that you may end up with a lower search engine ranking position (SERP) if you publish blog posts that contain misspellings, typos and other errors. Additionally, poor quality writing is going to turn off the vast majority of your audience. Therefore, if you are unable to do the writing for yourself, it will be worthwhile to hire a content writer.

2. Select a Niche Topic

If you can imagine it, someone has already published a blog about it. In other words, there isn’t a topic that is too specialized to blog about, as long as you choose something that has a narrow scope but also has enough depth to provide a lot of content ideas. For example, if you have plans to monetize a blog about movies, it will be easier to find a large audience by selecting one specific genre or subgenre. Choosing “zombie movies” would be both narrow and deep enough to help you connect with a large audience.

3. Choose Your Target Keywords Wisely

Keywords are a blog’s lifeblood, but you have to walk a fine line between using them frequently enough to get attention and overusing them to the point that it turns off Google and your readers. Before you can even get to this point, though, you’re going to need to select somewhere from 10 to 50 appropriate keywords to add into your posts. Of course, if you are targeting 50 keywords, you will never put them all in one post! Keyword Tool is a good resource that can help you decide which words and phrases are searched the most frequently for your topic.

4. Use a Content Calendar

Blogging daily is by far one of the most important factors for a monstrously successful blog, but it may seem difficult to come up with fresh content on a daily basis. Keep in mind that your blog can alternate between featuring written content, videos and imagery. You can also use a content calendar to help you organize your ideas and pull off a cohesive inbound marketing strategy. Companies that blog every day have an 82 percent success rate at converting readers into customers, versus 57 percent for less frequent postings. Clearly, daily posting is where it’s at, and this will also give Google a massive amount of links to index from your website.

5. Ensure Everything Works Smoothly

You could have the most interesting, well-written content in the world, but this wouldn’t do much of anything for your sales if the blog’s navigation doesn’t work smoothly or if the theme you choose is visually distracting. Keep everything as clean and smooth as possible, and be sure to check the maneuverability and aesthetic appearance from a mobile device and multiple popular browsers before you begin advertising your new blog.

6. Use a Featured Image for Each Post

Would you like to easily boost traffic to each blog post by a staggering 94 percent? All you have to do is add a relevant featured image. That’s it. The image doesn’t even have to be extremely clever or eye-catching to provide huge results, although those things can certainly give you an even bigger boost with the right target audience. As an added bonus, blog posts with an image will capture a lot more attention when they are shared on social media.

7. Make it Easy for Your Audience to Find the Blog

If you want to have a successful standalone blog, make sure that you choose an easy to spell and remember domain name that is relevant to the topic. On the other hand, if you are a business owner and your ultimate goal is to drive more traffic to your website, make sure that you incorporate the blog into your template and existing domain. Additionally, it is essential to ruthlessly self-promote your blog on all applicable social media pages, including your personal profile. Standalone blogs should also have their own social media accounts.

As you can see, none of these steps are extremely difficult, but they all offer a high level of success. Be sure to also use tags and categories liberally to make it even easier for the right audience to find each post.

Written by Holly Chavez

Image credit: Hard Work with a Book by Viktor Hanacek/Pic Jumbo

Social media is an imperative component of every customer’s online habits. Making one’s social media strategy an absolute success will need a dedication to resources.

Here are the lessons from the Steve Krug’s book “Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition.