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I have just learned that the Google Qulity Rating Guidelines handbook has been leaked. Last time that happened was over 3,5 years ago.

It was back in April 2007. Now the blogger Pot Pie Girl found a copy from March 30. 2011 version 3.18 of the Google Search Quality Rating guidelines handbook. Its a 125 page long book.

Google said it is a copyrighted document, so I can’t link to it. But if you go to Pot Pie Girls blog you can read tons af very important information.

Wow .. a short article.. but a very important one. Because if we are understanding how Google Quality Raters are working we can do a much better job with the SEO – right?

Wishing you all a great day….’

Best regards Henrik


quastionI think 80 percent of all the websites forget about the “call to action”.

If you are working with SEO – you are trying hard every day to get visitors to the website. You make great content, working hard to get backlinks, working for hours with Social Media to get awareness. All this to get traffic to your site.

But you want your visitors to do something on your site right?

Maybe you want your visitors to sign up for a newsletter (I want you to do that on my site here – sign up here), or you want your visitors to read a special page, to register, to buy something or maybe to bookmark your post .

But don’t forget to make a goal.

Its like you are renting a shop in real life – and …

You don’t just want the people to walk into your shop right?

There are so many websites with great content but the webmaster just pays very little or no attention to their “calls-to-action” when they are designing their pages. And then all the good resources from your search engines ranking is wasted.


The connection between SEO and “call-to-action” 

So you might think – well “call-to-action” is more usability than it is SEO.

And you are are right. Well almost right.

After Google has taken most of the value of PageRank away from its ranking algorithm – it putted more value to the bounce rate. So if you can make the visitor to view more than just one page, you will lower your bounce rate. And that will help your SEO.

But I will say don’t do “call-to-action” because of your bounce rate. Do it because you got to make it easy for your visitors do to want you want them to do…


We don’t read pages we scan

When you design your pages and think of where and how to place your call-of-action – remember when we are browsing the Internet – we are in fact scanning the pages.

Imagine yourself in a fast car – driving 60 miles per hour. And you see a billboard.

What will do you see?

Maybe the picture and the headline. If you think it sounds interesting you might even see there is a phone number. And that’s it right?

Well we also know that people are looking above the fold on the page.

So do a catchy headline and a picture above the fold. And be sure you “call-to-action” stands-out too.


Color of your buttons or supporting elements

Colors can help you to make your “call-to-action” stand out. Colors have different meanings around the world. But in general you can say that…


Red symbolizes: action, confidence, courage, vitality. A classic call to action color. I use the red color for my sign up to my newsletter too 🙂 And the new Google+ button uses the red color too.

Orange symbolizes: vitality with endurance. A combination of aggressive red and cheerful yellow. Perfect call-to-action.

Yellow symbolizes: wisdom, joy, happiness, intellectual energy. Draw attention to your call-to-action. In some countries this color symbolizes cheap and discount.

Green symbolizes: life, nature, fertility, well being.

Blue symbolizes: youth, spirituality, truth, peace.

White symbolizes: Purity, Cleanliness. Gives other colors prominence. Makes your call-to-action stand out if you are using a lot of colors on the rest of your page.

Be sure you use a color that will get attention from the viewer’s eyes. Make it stand out from the rest of the colors used on your page.


Giveaway “call-of-action”

Well if you sign up for my newsletter I will give you my “Complete SeoCustomer Guide 2011” with a lot of tips and tricks from all the posts here on from 2011.

That’s a call of action too…


Have a great day out there…





Links are very important for your ranking on Google. So you have to know about link juice. Link juice will make you beat your competitors. Because you dont what your competitor to beat you right?

So I will try to explain it very carefully what link juice really is.

Other sites would like to get some of your juice because then their sites will rank higher, and you should get some of the juice from other sites to higher your ranking on the web. So its all about getting the juice – you follow me?






So lets start with 2 sites. Site A and Site B. The 2 site is fighting about the ranking for the same keyword.








So to decide which one will get the highest ranking Google will look at the links to the two sites. Here site A get a link from site C – while site B doesn’t get any links. You can say C is giving some juice to site A. So site A will do best in the Google ranking.













Now both site A and site B get a link from site C. Their are sharing the juice. So they will rank on the same level. So to decide which one will get the highest rank Google will have to look at other normally not so important things  (See How you get into top10 of Google).













Now site A get another link from site D and site B get a link from E. So now Google has to decide – which one the two new sites are most important site D or site E. Who has most juice to give.













Here you can see side D get much more juice then site E… so in the end site A will have the most juice.














And we all love juice right? This is really important guys… most of the ranking on search engines like Google is about getting links to your site.

Have fun out there … and remember to get your juice 🙂



I want to share this article with you. It’s the 25 top SEO blogs.

Yes I know – there is one mistake in it. is not on the list. Well my blog is still very new lol.

Maybe I should call it the top24 so I can put my blog in it. No I better be good.








The Top 25 SEO Blogs list ranks the blogs according to their Google Pagerank, Alexa rank, number of Bloglines subscribers and Technorati authority. Okay no more talk – let me show you.

Google Alexa Bloglines Technorati Total

Search Engine Land

7 10 9 10 36


6 10 10 10 36


5 10 10 10 35

Matt Cutts

7 10 8 10 35

Search Engine Watch

7 10 10 7 34

Search Engine Roundtable

7 10 8 8 33

Search Engine Journal

7 8 9 8 32

Online Marketing Blog

6 7 7 10 30

Pronet Advertising

7 7 5 10 29

Marketing Pilgrim

7 8 6 8 29

SEO Chat

6 10 4 6 26

Search Engine Guide

7 8 4 6 25

SEO Blackhat

6 8 6 5 25


6 6 6 6 24

Graywolf’s SEO

6 7 4 7 24

SEO by the SEA

6 4 5 5 20

Link Building Blog

5 5 5 4 19

Jim Boykin

5 6 4 4 19


6 5 4 4 19


6 5 4 4 19

Bruce Clay

5 7 3 3 18

Blue Hat SEO

4 6 3 4 17

Tropical SEO

5 5 3 4 17

SEO Refugee

5 6 1 3 15

Small Business SEM

5 4 3 3 15


I got the list from Super blog. has made the list this way.

The blogs they considered were blogs with a high percentage of SEO related content.


This is how they made the list

Google Pagerank from 0 to 10. This PageRank was used in the algorithm.

Alexa rank from 0 to 10. The ranges were determined based on the Alexa Rank. So 100k and up, 80k-100k, 60k-80k, 40k-60k. Then each rank was assigned a number from 1 to 10.

Bloglines Subscribers from 0 to 10: They took the number of subscribers of each site. And then the number of subscribers ranges were determined into 10 groups.

Technorati Authority from 0 to 10: Ranges were determined based on Technorati’s Authority rank putted into ranges and each range was assigned a number from 1 to 10.

The total was the 4 numbers with a total. So the maximum total is 40.

Enjoy the list.

Wishing you all a great day.

Best regards Henrik



Grab the 3 free SEO books here for members here.

Remember to join the SeoCustomer LinkedIn Group

And the Facebook Fanpage here

subWhat should you use sub-domains or sub-directories? Sometimes it’s almost like a religion when people are talking about it. But maybe it’s not a question about choosing but a question about the combination.

So what is a sub-domain and a sub-directory. Well a sub-domain could be and a sub-directory could be

So a sub-domain is in fact a separate site while a sub-directory is a group of pages. And the question is of course which one will work best.

Which one will get you more traffic and better profitability.


When to use subdirectories

  • When search engines look at sub-directories (sub folders) they think it’s a simple matter of cosmetic that can help the URL to look more structured and logical. Subdirectories are a good way to make your URL look good and meaningful.
  • If your site is small then a sub-directory can help you keep your authority and not spreading it too thin with sub domains. Remember that when you spread out your sites they can’t help each other.
  • Remember that authority takes time. If you keep your content in a sub-directory it becomes easier to rank new content for related keywords.
  • Easier to manage. Yes we have to think of that too. Its easier 🙂
  • Geo targeting. Using Google Webmaster Tools you can set a geolocation for a sub-directory. So if you have a site called You can make the for a France location and so on.


When should you use subdomains

When using subdomains you have separated sites. So you will need each subdomains to be positioned separated. Remember it’s a good idea to use subdirectories when you are organizing your content on each sub-domain. So subdirectories and subdomains still go hand in hand.

  • If your content is very different. So if you are selling cars on one site and then you want to sell bikes. Then it might be a good idea to make two sites. Remember that you are competing against people and companies who are very dedicated to bikes. So it’s not just an add on.
  • On the other hand if you are selling red cars and now want to sell blue cars you don’t really need a new site right?
  • If you want to be competitive in many related areas. So if you want to be the best in blue cars and in used cars. You might end up having to build 2 separated sites. Then each site can compete much better again and win the separated searches. It’s a different search looking for used cars than it is for blue cars. So if you are going to win both markets you will have to build 2 sites. It’s very popular to search for used cars but also blue cars get many searches.
  • Make several sites to push out your competitors’ sites away from top 10. If you have a strong position on Google building a new site and get a high ranking for the new site can push out a competitor.
  • Multiple listings. It’s possible – but not always – to get more than two listing limit for a given query using sub domains in Google. So more sites will get more listings.
  • If you are targeting different regional markets. It can be more effective to get separated site when you can assign an IP address to a separated sub-domain – and set a geolocation for each sub-domain.


Let me hear what you think 🙂



icon googlesearchHow you ever wondered what to do to get on the first page on Google. Well you don’t really have to wonder anymore. I will tell you what to do.

SEO is all relative right? You can be very bad at it – but if your competitors are worse – then all is good. So for a start you have to check out the top 10 list. How many times do they write your keyword, how many times do they use the keyword in the headlines, how many inbound links do they have with the keyword in the anchor text and so on … pyha.

It’s all about being on the first page. Make more text with your keywords? More headlines with your keywords? Hmm… Or maybe you have enough text. You have to compare your site to the first 10 web pages on the top 10 in Google (or another search engine).

There are a lot of free tools around – but it will take you so much time to check it all out. So I will tell you my secret. I am cheating. I am using a program from Internet Business Promoter. The program is not free – and I know you can find free programs on the Internet to tell you the same things. But this one will put it all together for you – make the analyzing – write a report – and tell you exactly what you have to do.


I will compare your site to the top 10 on the list. It will tell you what are the important things to change, where you don’t have to do anything and so on. You will be amazed.








Report overview

The program will analyze all this for you. But of course you can get most of it free on the internet too. But use this list as a checklist for yourself too when you do SEO for your website. With or without this program.

  • Keyword use in document title
  • Global link popularity of web site
  • Link texts of inbound links
  • Keyword use in body text
  • Age of web site
  • Keyword use in H1 headline texts
  • Keyword use in domain name
  • Keyword use in page URL
  • Links from social networks
  • Server speed
  • Keyword use in H2-H6 headline texts
  • Keyword use in IMG ALT attributes
  • Top level domain of website
  • Keyword use in bold body text
  • Number of visitors to the site
  • Keyword use in same domain link texts
  • Keyword use in outbound link texts
  • Keyword use in same domain link URLs
  • Keyword use in outbound link URLs
  • Keyword use in meta description
  • Number of trailing slashes in URL
  • HTML validation of web page to W3C standards
  • Readability level of web page
  • Keyword use in meta keywords
  • Keyword use in the first sentence of the body text
  • Keyword use in HTML comments
  • Search engine compatibility
  • Factors that could prevent your top ranking
  • Table: Number of keywords
  • Table: Keyword density
  • Table: Keyword position
  • Table: Number of words
  • Table: Number of characters
  • Table: Ranking factors digest


Here’s what you do

You have to tell the program what the keyword you want to analyze. Let’s take “used cars”. Then you will have to tell what search engine you want to optimize for. Let’s take “”.

Then you run the report – yes … I know … too easy. But that’s all.

Of course it sometimes can be a little difficult to get on top 10 still. What if the other websites have 200.000 backlinks each.. Hmm…. But with this tool you know what you are up against 🙂

The result is that you will be on the first page on google 🙂

Get the program here IBP and get a good start with your SEO. It’s really worth it 🙂


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Nielsen has made some usability studies to show the focus areas on a web page. Using this study you can get a lot of tips – both for your SEO and for your SEM.

Let me show you a typical Google search page. Heat maps  from user eye-tracking studies. The users are looking the most are colored red. The yellow areas have fewer views and the blue areas are the least viewed areas.

HeatMapso what do we learn from this.

First of all – its important to be above the fold. We read from top and down and from left to right. Not only do you have to be on the first page, but you also have to be above the fold to be noticed in the Google search results.

And of course the heat map shows that most people are looking for the natural search results and not the paid ads. But on the other hand – we know that people click on Google Adwords. So Google Adwords is still working.

If you are paying Google Adwords you have to be in the top 20%. You will have to get the 1. or 2. position if you really wanna get results. I have seen other heat maps and they all shows the same pattern.

Most people stop at the 1. page of the search results and some will go to the second page. But after the second page – it really doesn’t matter. The same pattern on the 2. page – you have to be above the fold to get noticed.

A sample of over 8 million clicks shows that over 94% of users clicked on a first page result and less than 6% actually clicking to the second page and selecting a result displayed there.

Get more ideas here  at BusinessInsider.



People has asked me – how do I make the perfect optimized page. How do I write for web?

How do we put it all together. Well lets take it step by step. Then its not so difficelt.

Remember I love to hear your comments on this 🙂


HTML head Tags

the title. One of the most important elements on a page. Of couse your keywords has to be in the title. But also remember to the keywords as the number 1 or mabye 2 word in the title.

Meta description. The meta description is not used by the major seach engines. But the better you make the description the higher the click though rate you get. And high click though rate witl get you higher in searches.

Meta keywords. Yahoo used this in the good old days. But now Bing is doing the Yahoo seaches. So dont waste your time with the meta keywords. Well it will not hurt you – but it will not help you either.



Keyword location. The closer the kewyords are to the domain name, the better. That means if you site is called are much better then Get my point?

Length. Its seams that shorter URLs performs better then the longer ones.
Hyphens are much better then underscores. But remember that are better then

Okay that was the HTML head tags and the URL. Ready for more? Okay grab your coffee and get readyf for the


Body tags

How many time can you write the keyword on a page with Google think you are a spammer. Well – try with 2 – 3 times on a short page and 4 – 6 times on a long page. Dont be to aggressiv when you write 🙂

The keyword density. The fewer words you are using compared to you keyword the higher is your keyword density. But again dont be to agressiv.

Variation. Remember to use your keywords in different variations. Dont just say cars – if cars is your keyword. Write cheap cars, fast cars, quality cars and so on.

H1 headline. Yes you should write your keyword in the H1 headline. And if your headline is short or relative short your will get a higher keyword density in your H1 headline.
H2 to H4 have lower importents then H1 – so try to make your keywords as high in the headline ranking as posibel.

Image tag.Remember to tag your images. Evidence has shown that this is a very important for the search engines.

Image filenames. Use your keywords in the filenames of your images.
Bold. Bold text show the seach engines (and the reader) what you want them to remember. So remember to bold your keywords (not all of them of course).

Italic. It seems that italic has a higher correlation with high ranking than bold – so remember to use this tool.

Internal link anchors. When you like to other pages in your own website use your keyword in the anchor text.

Pyhaa… this perfect text will be longer then I first thought. Lol. But well we have to make it perfect right?


Internal links and the site architecture

Your main keyword should be as close as possibly to yourhomepage.  Meaning as few clicks as posibel to get there. So are you selling used cars – dont do do instead

If a page is important for your keyword rank, you will have to link from as many pages as possible on your site to this page.

Remember that Google only counts the first link to a page that Google see in HTML.


Page Architecture

regarding the keyword location – you should put the keyword in the first few words. Of a pages text content.

Well show me you are aline – hit me a comment 🙂 Did I forget something?

Yours Henrik

I will tell you a secret. Search engines don’t really like blogs. I will tell you why and what you can do about it.

When you have a blog you are writing a lot of post about your subject – your main keyword. Maybe your subject is “used cars”. So one day you write about the prices of used cars. The next day you write about used cars from different countries. And suddenly you have maybe 20 articles about “used cars”.

Every time you you make a new post, you will tell about it in your social networks, your bookmarking sites, your groups. And some people might love your article and link to it. So that’s is all good.

bloggerThe problem is that the next day you have a new article, new people love it, and new people will link to your new post.

So here is the problem. Suddenly you main keyword for your site – “used cars” – is not linking to one page. But to maybe all your 20 articles. so you might get 10 incoming links to each of your post – instead of getting 200 incoming links to one page.

Google will love your page if it knew you had 200 incoming links – and rank it very high, but instead you have 20 posts each with 10 incoming links each. You follow me?


Repeating visitors or getting found on Google
If you have repeating visitors to your site – they will love that you have 20 fresh new contents on your blog. They might get an email about your news, or maybe they have your RSS feed.

But the visitors from Google or other search engines will not find you. So that is basically why it’s so difficelt for a blogger to get high ranking in Google.


The solution
So we have to create something that the search engines really like. So you are going to  make a “Content Page” that Google will love. The search engines loves the more stable content pages. So make a general page, where you can write something generel about your subject, and remember to have links to your posts from this page.

So now you will have a stable content pages with comment from people so it keeps fresh too – and Google loves that too by the way.

Your visitors will also love your content pages, because they will know that they can find your content and posts from this page. I have just made my SEO content page. I will do more text on the content page. But well it’s a start – right?


So if you have a blog remember to make sure you have a stable page that the search engines love. And get the traffic you deserve.


Free takeaway
Remember to grab my Free SeoCustomer Guide 2011. A 100+ pages full of tips and tricks for your SEO.


Enjoy your day 🙂




Do you think its an invitation for a party? Oh no. Google has just confirmed a brand new Panda update. Google announcing 40 search updates. So a lot of things are going on at Google.

The lastest Panda update is making the search ranking more accurate and sensitive to recent changes on the web. So its still great with fresh content. It was the same with the Panda 3.2 update. I hope you all make people comment on your pages – right?

coffeBut I will tell a little about local search ranking. Google has done some improvements to ranking for local search results. (launch code-name “Venice”). This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.

You can read and listen about how local search ranking works on Google’s blog her.

Google are telling that they use – Relevance, Prominence and Distance for their local search ranking.

If you have a business you can’t do much about the distance factor. Its all relative to the geographical place of the searchers. Regarding relevance you can only do very little. You must of course use your main keywords on your website and online profiles and remember to select the right business categories. Read my article about Free advertising on Google here.

So now what about prominence? The question is how is Google measuring this. When Foursqure was getting hot – both Facebook and Google started to use the same kind of check-in. Google is constantly chasing signals from the users to find the most relevant websites for its users and check-in is surdenly a factor where the users and tell a different. In 2009 Google rolled-out their check-in service Latitude. And they continued to imitate Foursquare. And Google has a lot of bots that it uses for spying pages – so they can also very easy get the number of check-ins from both Foursquare and Facebook.

But its still a secret from Google if Check-in is a local search ranking factor. But if I was a local business owner I would certainly get everybody to check in at my place. Why not give a dime in discount if people check-in at your coffeshop?

Wishing you all the best…