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Top Seo Strategies To Drive Organic Traffic In 2022

SEO is one of the most quickly changing strategies in the current digital era. As an advertiser, it is fundamental to remember that SEO is just a top-of-the-channel strategy and never really supports leads through your business pipe. New and more viable strategies are made each day, yet web search tools are likewise changing similarly as regularly. Search monster Google isn’t simply attempting to make a more precise and supportive hunt insight. Yet, it is likewise continually attempting to get rid of those destinations attempting to game the framework.

In all actuality, very much organized, top-notch content will dominate the inquiry match from this point forward. Notwithstanding, that doesn’t mean we can disregard SEO. As we combine our endeavors in this blog entry on content that will be well recorded and appear high on internet searcher results pages (SERP), we want to recollect that different advertisers will do the same thing. In light of everything, this article will let you know the Best SEO Techniques for 2022 To Grow Organic Traffic.

Post your blog in a disciplined way

Publishing content to a blog is maybe the best method for expanding your organic webpage traffic. It releases you into more profundity than your website permits and makes an enormous list of accommodating, persona-streamlined content fixated on your market specialty. Nonetheless, the ineffectively composed, malicious, or modest content can cause more damage than great. Stay away from it.

Plug into the blogosphere

The blogosphere is a proportional kind of spot. Peruse, remark, and connection to others’ locales and websites, especially those working in your market, and they’ll ideally peruse, remark, and connection to yours, drawing in more possibilities. A decent spot to begin is Quora. A perfect strategy for getting your voice out there is to invest some energy in responding to people groups’ inquiries on Quora and giving genuine, significant, and unmistakable bits of knowledge for the specific region you are a specialist in.

Utilize long-tail keywords

Don’t simply go with the most well-known keywords in your market. Use keywords that are more specific to your item or administration. On schedule, Google and other web crawlers will identify your website or blog as an objective for that specific subject, which this way will support your content in search rankings and help your ideal clients track down you.

Keep in mind: Ranking on Google is tied in with possessing a range of authority for a specific specialty point. This blog entry, for instance, is focused on the individuals who need specific learnings on expanding organic traffic. We’re not focusing on each SEO-related catchphrase.

Get your meta down

The meta title, URL, and depiction are the three vital elements for an improved web page or blog entry. It’s straightforward, however, viable. Indeed, all on-page SEO factors are essential to get right, yet meta depictions and meta information imply you can enlighten Google precisely about.

We utilize plenty of instruments, including the Yoast SEO module for WordPress, HubSpot’s SEO devices, and Ahrefs to assist us with enhancing our pages. Be that as it may, it’s insufficient to simply ‘introduce a module’; you need to deal with each page thus.

Upgrade for your perusers, not web crawlers

Most importantly, compose your purchaser personas, so you know to whom you’re tending to your content. By making quality instructive content that resounds with your ideal purchasers, you’ll normally work on your SEO. This implies taking advantage of the primary issues of your personas and the keywords they use in search inquiries. Streamlining for web search tools alone is pointless; the total of what you’ll have is catchphrase baffled gibberish. Please your website visitors, and you’ll naturally satisfy the web indexes.

Reliably make quality content

Attempt to compose and distribute as frequently as could be expected, yet not at the expense of value! The greater quality content – including thought authority articles and blog entries – you have on your website or blog, the more chances you make for organic traffic to come to your direction.

Utilize web-based media

Assemble a presence via online media networks like LinkedIn, Twitter, Instagram, and Facebook, and so forth. These exercises help get your name and website address out on the web. Learn about how we multiplied our web-based media crowd in seven days. Add share buttons to your site to make it simple for individuals to share your content. Furthermore, compose content deserving of sharing.

Utilize interior connections

Whenever you’ve developed a fair back inventory of content, you can connect to it in web journals and on your website, directing guests to more significant content. This can save guests on your website for longer, which helps support your inquiry rankings. This is called cycle Topic Clustering. Don’t, in any case, abuse inner connections.

Empower approaching connections

Google focuses on destinations with many approaching connections, particularly from other dependable locales. Energize customers, companions, relatives, accomplices, providers, industry experts, and agreeable individual bloggers to connect to your website.

The additional approaching connections you have, the higher your site will rank because just the more legitimate it becomes according to web indexes. Yet, be careful; SEO fake relief sales reps attempt to deceive Google with malicious connections from low-notoriety destinations. A few connections can really harm your SEO.

Gloat

Likewise, you can connect to your content yourself on your very own blog, Facebook, Twitter, LinkedIn, or any other website – no spamming, mind. If individuals roll in from online media and invest energy with your content, it is a solid sign to Google that the content is significant, helpful, and fascinating.

Use information and measurements to streamline results

You need to take help from something like Google Analytics or some other methods or tool to follow guests to your website and your different pages on different social media sites. Having the option to see where they come from and what catchphrases they looked for permits you to tweak your content. At last, to expand organic site traffic, you want to offer your clients what they need – quality guidance, data, and knowledge.

Wrapping up

These are the actual and genuine methods to get an organic crowd and audience. They do not come overnight. You keep working consistently for months, and suddenly your one best content gets viral, and you get a huge audience and visitors. Now, your responsibility is even bigger. You have to retain old fans and create new ones altogether. These were all step-by-step methods to get organic traffic on your website. But, to do this, along with all the efforts, you need the help of a Seo service provider. So, here is the Leading Seo Service In California. You must contact for the best services.

About The Author :-

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

Linkedin:https://www.linkedin.com/in/hermit-chawla-lion-82b6513b

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

December 27, 2021/by Henrik Sandberg

How these Seo updates are helping the marketers in 2021

Search Engine Optimization

How these Seo updates are helping the marketers in 2021

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One of the most effective ways of attracting a potential audience to your website is SEO. But, some of the latest SEO updates are indeed changing the digital marketing domain. However, you must take these updates into account if you want to rank your website.

Now, it is true that Google makes hundreds of changes every year in its search engine algorithm. But do you need to take all these SEO updates into account? To be honest, yes. If you want to increase the rank of your website, you must make a good SEO strategy. And, for that, you have to have an idea about the current SEO updates.

What Are Some Good SEO Tools?

If we want to consider the SEO updates, first, we must consider some good SEO tools. Now, there are hundreds of free SEO tools in the market. But, are all of them good? Not really. So, let’s take a look at the best free small SEO tools.

1: Bing Webmaster

Google Webmaster and Bing Webmaster tools offer you search analytics and a full suite of websites. The best thing about this SEO tool is the keyword search, keyword report, and crawling data.

2: Data Studio

Google’s Data Studio is a good SEO tool that lets you merge data from different sources, visualize, and share it. There are plenty of SEO tasks, and dashboards available here for free.

3: Google Analytics

Since it is a free SEO tool, it lets you play well with other Google products. Some users remain concerned about the privacy measures of Google Analytics, but that is not something to worry about.

Now, let’s look at the SEO Updates that will help the marketers this year.

What Are Some Of The Best SEO Updates Of 2021?

Before we look at the SEO updates, we must take a look at the SEO Facts. Did you know the SEO industry is worth $80 billion? If you can do it right, SEO has the potential to drive a 14.6% conversion rate to your website. 75% of SEO is off-page, while only 25% is on-page. Almost 93% of online user experience initiates with a search engine.

We have given you these statistics of SEO strategy to make you realize the true potential of this market. So, let’s take a look now at the SEO updates.

1: BERT Update

One of the best SEO updates of this year is the BERT update. BERT is Google’s neural network-based technique for processing natural language. In simple terms, it can understand the nuances of words and give the most relevant results to user queries. For example, sometimes we search things in a specific way but, Google doesn’t show us the desired search results.

With the BERT update, Google will better understand the context and nuances of words. As a result, it will act as headway in the technology of understanding language. So, it looks like the marketers have got something truly useful in their hands this time.

2: Maverick Update

Don’t think of it as a too exciting SEO update because it is a regular update every year. Instead, it is one of those SEO updates that do not even demand significant attention because it is a gradual change in Google’s algorithm. Therefore, you won’t notice any difference between the White Hat SEO or the Black Hat SEO.

Then, why do we include it on our list? That’s because, among almost 2000-3000 algorithm changes every year, the developers expect some shift in the ranking scenario this year. So, this update may bring some good news for marketers.

3: Broad Core Algorithm Update

It is the overall update to Google’s complete algorithm. There is no specific target in any particular niche or particular rank signals. But, if you keep on creating quality content, this will be one of those SEO updates that may work in your favour. But you have to be consistent6 in creating quality content, sending social signals, and building backlinks.

Unlike the Maverick update that does not indicate any particular change, this update does bring a few new features. So, there are indeed some new strategies to better the site ranking mechanism. So, if you do your job right, this update will help you rank certainly this time.

4: Site Diversity Update

This update will reduce the number of domains appearing on the search results with multiple URLs. People have often complained that they sometimes see search results with the same site on the top. It’s annoying because they have to open each site separately to find out the same material.

So, the site diversity update is one of the best SEO updates this year because it will also give other sites a fair chance to rank. Users will get more variety when they search for something on Google now.

5: Google Mobile Speed Update

Page speed is indeed a ranking factor for websites. That’s because if you click on a site, and it takes much longer to open, it will make you frustrated. As a result, you will click on the back button and take a U-turn from that site. Even some sites don’t open fast enough on mobile phones.

Therefore, this will be one of those SEO updates that will help marketers most effectively. Besides producing quality content, you must also optimize your page loading time on the mobile phone. That’s because most users open sites on mobile phones only, so it better be a ranking factor this year.

Wrap Up

You must be thinking SEO updates are quite recurring, so how will you be in touch with all of them? Well, the truth is you only need to check the updates once or twice a year to get the core juice of the hundreds of updates. Thus, you’ll make a good SEO strategy to work on, and your chances of ranking higher will eventually increase.

Author bio: Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Sofia Kelly is associated with The Daily Notes, Smart Business Daily, Real Wealth Business, Online News Buzz, Top Preference & Big Jar News.

August 23, 2021/by Henrik Sandberg

SEO Content Marketing Secrets you Never Knew Existed

Search Engine Optimization

SEO Content Marketing Secrets you Never Knew Existed

You cannot be good at SEO without creating marketable content. Using the right SEO content marketing strategy produces the right results.

Every month, WordPress users produce about 70 million new posts. Again, 47% of buyers view at least 3-5 pieces of content before a purchase action. Are your contents valuable, well written, and can drive sales conversion or they get drowned in the tons of posts published?

Contained in this article are amazing secrets that would help you in content marketing for your business.

What is Content Marketing?

Content marketing is the strategy of creating and distributing valuable content to stimulate customers’ interest. It is one effective marketing technique that uses content to attract prospects.

It goes beyond just Content Creation and extends to the point of distributing the content to a targeted audience.

Unlike copies, content marketing is not majorly promoting a brand or ensuring quick sales conversion. Instead, it subtly grabs the attention of your audience and builds a long-lasting relationship or brand loyalty.

Content marketing is a highly useful tool in search engine optimization as well as a good digital marketing strategy.

Many business owners lack complete knowledge about using content marketing to boost SEO. However, it is never too late to start making huge SEO content marketing moves with these secrets.

10 SEO Content Marketing Strategies For your business

1. Identify Your Target Audience And Know What They Want

Knowing your target audience is very important in content marketing. It is the first step you should take before proceeding to create content. This is because it is easier to capture your audience’s attention when you know their preferences and what appeals to them.

The Knowledge of who your audience helps you tailor your content to suit them. For example, teen-centered content would need lots of colorful pictures and informal language to fully capture the attention. On the other hand, content for investment banking of finance might need a more professional approach.

Hence, before creating and marketing content, the information that tells you exactly how to go about it comes after audience identification and research.

2. A catchy headline

Your content headline is like the aroma or appearance of a meal. Most people use it to evaluate the overall outcome without trying it out.

Even when your content is rich and value-packed, it is still very important to carefully choose your content heading.

Settling for the right headline can be very difficult sometimes. If you create content regularly, you might understand that it is possible to draft multiple headlines before finally settling for one.

Some of the effective tips I use to create catchy and irresistible headlines are;

Use fewer words (Although, not all the time).
Be specific
Use shocking word options to trigger quick attention- This is one trick that never gets old. You
don’t have to always be direct with your headlines, try leaving your comfort zone sometimes. A
good example is; Digital Marketing ideas you never knew existed.
Make use of story or instructional headlines- For example, words like; How to get…, lessons
learned from…, Ways to improve…, and so on.

Note that one of the biggest ways to create an irresistible website is to spy on your competitors
and create something better.

3. Add a bit of humor

Reading is like an extreme sport to a lot of people and the only way to get their full attention is with humor.

Adding a bit of humor to your content helps them not to tire out quickly, especially if it is a very long read. By humor, you don’t necessarily have to add jokes to your articles.

What you can do instead is lighten the atmosphere with relatable and comprehensive examples. It fosters easy understanding.

4. Learn from your competitors

One very important tip for any business is learning from competitors. By learning, I mean studying their pattern of presentation to see what they are doing right and what they are doing wrong.

Doing this helps you make adjustments to your content. Studying your competitors increases creativity and innovation levels. It helps you discover certain useful strategies in which you can adopt a unique way to enable your content to stand out.

5. Work on link building

This simply means getting other websites to link to your website. It is a great way to promote your content and increase website traffic.

Getting other websites to link to your website depends on your relationship with them and how worthy of reference it is. There are two easy ways to get a reputable website to link to your content.

Create reference worthy articles
Guest posting- This means creating content to be published on other reputable websites with a
chance to link to other content on your blog.

6. Choose your keywords carefully

What differentiates normal content from SEO content is how best you can use the right keywords to get it seen.

The selection and application of keywords are highly essential. It is what determines how much traffic you would get on your website. There are certain tools you can easily use for keyword research. Tools like; Google keyword planner, Ahrefs keyword explorer, and SEMrush can get you started on the right foot.

After finding your keywords, you need to know how to place the keywords in your content. You do not necessarily have to stuff them in your content to get noticed. There are better ways to go about it. Instead, let your sentences flow despite the keywords infused in it.

7. Write for both the present and future

It is one thing to create good and helpful content but an entirely different thing to create contents that can stand the test of time (evergreen contents).

This should be one of the first things to look out for when creating content for your website. Examine the subject matter and how much prospect does it have to maintain relevance in a long period.

Finally, SEO content marketing is a free and easier marketing technique every business owner should leverage. If you haven’t been creating marketable content, there is no better time to start than now.

Author: Ese Praise Nikoi

Bio: Ese Praise Nikori is a content writer at The SEO Hive with good knowledge of digital marketing as the leading strategy to boost business productivity. She specializes in writing comprehensive contents for small business owners.

December 14, 2020/by Henrik Sandberg

How Covid-19 Is Disrupting SEO

Search Engine Optimization

How Covid-19 Is Disrupting SEO

Covid-19 has brought a whirlwind of uncertainty, leaving a wake that encompasses everything from toilet paper sales to the bolstering growth of companies like Zoom. Our “new normal” means wearing masks and watching football games in empty stadiums. Included in the charitable spirit of change the coronavirus pandemic has dished out so generously is your Google experience. That’s right. Even the way you look up “best Chinese food near me” has been affected by Covid-19.

To understand how your Google search results have changed, you first need to know how search engines work. You will also need to understand a couple of key terms like SEO and SERP. This article will aim to explain these key terms, how they affect the way you use search engines like Google, and how they are being affected by the coronavirus. Let’s dig in.

What is SEO?

You may have heard of this term before, or it might be completely foreign to you. Whichever the case may be, you don’t have to be an SEO expert to understand their efforts.

SEO stands for search engine optimization. This is a large umbrella term that describes the process of how the search results appear after you make a search request in Google (also called a search query). The overhead view of this process is actually quite simple.

First, you enter your query. This will include keywords. Google will then unleash its army of bots to scour the Internet for web pages that it deems to be relevant based on the keywords you entered in your query. Google will then return a list of websites that it believes best matches what you are searching for. These results are ranked from 1 to infinity, by the relevancy of pages.

That’s the simple view from ten thousand feet above. The actual process of SEO is much more in-depth in the trenches. In fact, there is an entire industry built on nothing more than helping businesses optimize their websites for SEO purposes. Doing so can help them rank higher in the search results. This in turn increases their chance of consumers like you landing on their website and (hopefully) making a purchase.

There are several companies that have made a fortune by being the best in the SEO game. The right SEO playbook can literally save businesses tens of thousands in monthly Google ads.

What Is a SERP?

SERP is the abbreviation for Search Engine Results Pages. These populate when Google search yields not only webpages, but a preview of the websites in one of the top result rankings. This often happens when a website contains an SEO optimized list that Google bots deem a good answer for your query. For example, if you type in “How to Convert String into C++” you will find a SERP for Career Karma’s website that explains the process of turning string into the C++ programming language.

Who Uses SEO?

Besides the easy answer of everyone, the main professionals who are using and tracking SEO metrics are digital marketers. These are the professionals who are tasked with building high-powered websites for companies. Hopefully, it’s clear now how SEO affects the average end consumer, and how companies can benefit from a strong SEO strategy. Digital marketers are the ones responsible for developing and executing a strong SEO strategy.

How Covid Has Affected SEO

As you can likely imagine, search engine queries have changed quite a bit since everyone was ordered to quarantine at home. The entire world suddenly had ample time on their hands. This excess of time has led to a skyrocketing amount of search queries, and what users are searching for has also greatly changed.

The increase in search engine queries and new search criteria has led some companies—and even entire industries—to rank higher than they ever have. Companies in the medical supplies and home safety industries have been in higher demand than at any time since the Internet was invented. Non-coincidently, search queries for these topics have also skyrocketed, resulting in increased web traffic for websites in these industries.

Another result is that the keywords in these search queries have become more competitive. This means that as more users search for specific keywords, the increased web traffic for companies featuring these keywords has made it harder for websites to rank higher in search results.

Conclusion

We all interact with SEO every day. Every time we are searching for something on Google, SEO metrics dictate the websites that we see first. Sometimes a SERP will appear in the search results, which allow us to preview that website from the search results. Digital marketers are the ones who execute well-designed SEO strategies that help companies save big on paid banner ads. Lastly, Covid-19 has disrupted how we interact with SEO based on a larger number of search queries, and a changing landscape of the keywords that users are incorporating in their search.

December 13, 2020/by Henrik Sandberg

How To Maintain Your WordPress Website – 50+ Easy Tips (Infographic)

Search Engine Marketing, Search Engine Optimization

How To Maintain Your WordPress Website – 50+ Easy Tips (Infographic)

Love WordPress? We do too. But, like with any other software, WordPress can get too cumbersome to handle if not maintained well. Being a user-friendly CMS, WordPress offers you a lot of perks, such as WordPress themes and plugins. It also provides assistance with SEO, social media and blogging. The best part, WordPress is easy to manage and update, which makes working with this platform a breeze, especially for newbie bloggers and business owners.

However, coming to our original point, if you want to garner the maximum out of this CMS, then you need to seriously start thinking about the maintaining aspect of WordPress. Too often, business owners build a website, and due to lack of maintenance, the said website falls prey to a host of issues, such as slow loading time, poor security, higher bounce rate, among others. Thus, maintaining a website is a vital part that business owners should plan about carefully.

In the below infographic on how to maintain your WordPress website, we have highlighted some of the best practices that will help you to optimise your website for users as well as search engines. A well-maintained website can help you to;

Offer your customers an enhanced website browsing experience.
Boost your site’s credibility.
Strengthen your site’s security.
Get more website traffic.
Improve your site’s ranking on the search result.
Garner more leads, which can lead to greater conversion.
Reduce bounce rate and improve the click-through-rate.

With so many benefits, ignoring WordPress website maintenance can prove to be quite costly for marketers. Thus, make the most of the easy website maintenance tips mentioned in this infographic. And for reference purposes, download this infographic for free and keep it handy for future use.

Check it out!

WordPress-Website-Maintenance-Checklist-Infographic

October 4, 2020/by Henrik Sandberg

Photo by bongkarn thanyakij from Pexels

Nine Undermined Techniques to boost your SEO in 2020

Search Engine Optimization

Nine Undermined Techniques to boost your SEO in 2020

Photo by bongkarn thanyakij from Pexels

Search engine optimization is the deadliest tool in the arsenal of a business. It is capable of increasing the search traffic manifold and can also improve your brand awareness. Today, when a vast majority of businesses have taken up the online space for survival, hundreds of thousands of consumers have started looking for content on Google that helps them with everyday decision making.

Statistically speaking, HubSpot has revealed that more than eighty per cent of website traffic is generated through a mobile search query. This implies that optimization for search engines is a critical success factor for all online businesses. It is significant to note that maintaining the ownership of the most-coveted top ranks on a search engine result requires a lot of homework, research and even experimentation.

With the algorithms of Google changing as quickly as seconds on a clock, it is necessary to remain in touch with the tech news. When you develop a sound understanding of SEO, you can easily gauge the merits of any SEO expert!

Why SEO matters?

According to LiveInternetStats , there are 88,000 Google searches conducted per second. In the United States, over 82% of people utilize quick online searches to review products and services before making a purchase.

When a website gets ranked on the first page of Google search results, it receives the inherent benefit of better visibility. This translates to better traffic and improved conversions which help you reach the optimum level of revenue generation.

The reason why it is essential to make it to the first page is that over 75% of users don’t bother to go any farther than the first page of search results.

The first three organic search results gather more than half of the traffic generated from the web search result. These leads have a positive close rate and compared to the uncertain results from email and print advertising.

There is a lot more to conversion optimization than the generation of organic traffic. It includes the creation of clarity in the lead capture form, better sales page navigation and inviting product page development.

All of these technicalities fall under the all-encompassing umbrella of Search Engine Optimization. Getting more visitors on your top pages will lead you towards better rates of conversion and rope in a broader band of customers to your business.

Here is a list of xx SEO techniques that can increase your search traffic in a short period of time.

Need for speed

When you begin your SEO efforts, remember that site speed is a crucial component of the process. With consumer concentration spans falling lowers, it is necessary for your site to capture the attention in the first three seconds.

Speed can be optimized by the use of minimal content and compressed images. The key here is to ensure that the quality is not compromised.

Fix the broken links

Your website must offer quick navigation. An essential component of this concern is mending broken links. When you fix the links on your site, your usability increases manifold.

Refresh and reuse old materials

It is easy to assume that some masterpieces cannot be recreated, but everything can be revised for relevance. This implies that you can revive your old web copy and blogs by helping them gain relevance in the current context, and you are all good to go!

Invest in a high-quality copy

The adage ‘content is king’ is especially true in the realm of search engine optimization. Investing time, efforts, and precious marketing dollars in creative copy and content for your business will help you earn a lot more than mere traffic on the site.

The emotional appeal of content helps with the resonance of brand image within the target audiences, which later converts into customer loyalty.

Go big with visuals

The human brain is a visual processor. Stimulation visuals such as short videos, sliders, and gifs can help your content rank higher because of better visibility. This can also be perceived as a call for high-quality images that subtly project the product to the intended audience. Also, be mindful of the call to action.

Prioritize the user-experience

While we are still talking on the subject of consumer-centralism, it is important to note that the consumers seek experiences that add value to their life. This means that your SEO efforts must fix the technical glitches in a way that helps the user realize the value of your site.

An example can be drawn from krogerexperiencee.com. The surveying platform has used the principles of efficiency to become a favourite amongst the audiences enthusiastic about product surveys.

Link out to authoritative sites

Authority is crucial to all websites trying to secure a rank on the first page of search results. If you have not gained the position of clear authority, then you can use link building as a route to getting recognized amongst the set of authoritative sites of your niche.

Do some more research for keywords

Search engine optimization is incomplete without thorough research of keywords. If you believe that you have cracked the code for the best-performing keywords in your industry, then you must do a recheck before taking any action.

This is why we often suggest our readers invest in proper SEO expertise.

Learn from the competition

While you are still conducting research about the keywords relevant to your niche, you can easily enlist the words championed by your competition. A deep dive into their SEO strategy will help you improve your results quicker than the time they took through trial and error.

Their loss in the past can be your moment of truth today!

Final Thoughts

SEO is not a fad that will disappear in thin air. It is indeed a science that continues to evolve and change at a fastidious pace. Its all-encompassing existence has forced marketers to invest their time and efforts into search engine optimization experts. Because it is something that is essential today and will remain a critical element of online success for at least the next few years.

September 27, 2020/by Henrik Sandberg

Why Is Blogging Such A Big Part Of SEO?

Search Engine Optimization

Why Is Blogging Such A Big Part Of SEO?

Unless you are immersed in SEO daily, understanding it completely can be difficult. However, as long as you have a basic grasp of why you need it and what it can do, you can at least make a start, and having an expert on board to help you with the rest will enable you to utilize SEO properly.

SEO – which means ‘search engine optimization’ – is about using different tactics (including link building and keywords) to perform better in search engine results. The better you rank, the more people will click through to your website, and hopefully, buy from you.

Blogging is one of the most vital elements of SEO. It may seem strange but having a blog on your site is crucial if you want to rank high in the search engine results. Why is this? Read on to find out.

Fresh Content

SEO thrives on unique, fresh content on websites. However, the problem that many website owners face in this regard is that their web pages hardly ever actually change. They have all the information on them that they need, and if this doesn’t need to change, why go to the effort of doing so? Plus, a website with a homepage that looks different every time anyone clicks on it can get confusing and even seem untrustworthy.

Your blog is the ideal solutions. Not only can this be updated easily regularly, but people expect that to be the case – the more it is updated, the more trustworthy your site appears. After all, a ‘dead’ website wouldn’t have fresh content once a week or so on its blog.

If your site’s blog is updated regularly, it will rank better than a site that hasn’t been updated for some time. This is a great SEO tip to get higher in the rankings.

The only issue with this is that many business owners don’t have the time to create regular blogs. Subcontracting the work to SEO specialists like Click Intelligence can help; you’ll receive all the blogs you need, and they will already be optimized for SEO.

Keywords

Keywords are a useful tool when it comes to getting SEO right and to enable your website to rank highly on search engines. Unfortunately, even though keywords are so important, you can get this element of SEO quite wrong, and that might mean penalties from the search engines, so it’s a good idea to think this through carefully before you begin – and another reason to outsource your SEO work if you aren’t sure of the rules.

Ideally, you should think of the kinds of phrases people are going to use when searching for your product or service. Using these longer key phrases rather than keywords can be better since more people will find you. You should be careful not to use the keywords you choose too much. This will look like spam to the search engines, and your ranking can even go down.

Overall, however, keywords are essential, and they can more easily be inserted into a blog than into any other page on your site.

Video

Adding video to your blog is a fantastic way to improve your SEO. The longer people spend on your site, the better it looks to the search engines, and a video is a great way to hold their attention. The best way to include a video is to embed it, rather than linking to it. This is because people will stay on your site; if you put a link in to a video, you will have people leave the site, and that’s the opposite of what you are looking for.

June 7, 2020/by Henrik Sandberg

Image by Tumisu from Pixabay

SEVEN COMMON SEO CHALLENGES AND HOW TO OVERCOME THEM

Search Engine Optimization

SEVEN COMMON SEO CHALLENGES AND HOW TO OVERCOME THEM

Image by <a href="https://pixabay.com/users/Tumisu-148124/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=896175">Tumisu</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=896175">Pixabay</a>

You may come up with the most remarkable product or service. However, if prospective clients cannot find you on the search engine’s top results, you won’t ever be able to make it big!

Whenever we search for something on Google, all of us prefer clicking on the top-ranked webpages. The higher ranking of any webpage is a result of SEO, the ultimate web marketing strategy.

SEO optimizes a website so that it performs better. In simple terms, the path through which a search engine receives every search query and answers the user with relevant results is led by SEO.

SEO is the radical stimulus for fostering brand awareness, expanding its reach, and promotion of its products and services.

Beginners in the digital marketing arena wonder why use such technicalities when the same work can be done via ads?

Because, according to the 99 Firms, $35 billion of digital ad spend will be lost in the year 2020 due to the use of ‘ad blockers’ by internet users. Hence, it is about time to dedicate your efforts towards SEO and increase your business reach organically!

As reported by Safari Digital, Businesses with a marketing strategy allot an average of 41% of their budget to SEO.

SEO CHALLENGES AND THEIR SOLUTIONS

Your potential customers can only find you if you appear in the top results of a search query related to your business.

Every SEO marketer wishes to ace that. But, often, the process is hindered by challenges that seem hard to overcome.

If left unattended, these challenges can potentially halt the entire SEO campaign, sending previous efforts down the drain.

Identifying and troubleshooting these issues is what we will be discussing in this post today.

So, without further ado, let us dive into the common SEO challenges and how to resolve them.

1. KEEPING UP WITH THE ALGORITHM UPDATES

Dynamic is the word best suited to Google’s algorithms. They are the criteria through which the search engine determines the quality of a webpage. Many of these have a profound impact on a website.

Ever-changing algorithms are what makes SEO a process that calls for coming on strong with efficient strategies. Amidst trying to expand your company’s reach, marketers find every algorithm update very challenging.

Defeat the challenge:

Don’t frustrate. Understand that a change in algorithm is due to the change in people’s behavior, so keeping up with it is worth it. As it is the people who you are serving, new ranking factors are actually making the marketing process easy for you.

Get the latest information on any such updates through authentic sources such as the Moz Blog, and don’t hesitate in taking help from SEO tools with good reviews.

The right tools can make your keyword research and tracking performance a lot easier.

2. OPTIMIZING THE SITE SPEED

A website that loads at a sluggish speed doesn’t give users a pleasant experience. Perhaps that is why HubSpot, in 2020, reported that page speed optimization is the top SEO strategy used to improve site performance.

If you notice a sudden plunge in your website traffic, slow loading speed can be the culprit behind it. Probably caused by uploading too many large image files, it negatively impacts SEO. This is a fact backed by Moz, which states that site speed affects search rankings.

Defeat the challenge:

Firstly, refrain from redirecting URLs that may cause slow loading speed. Also, use the images in JPEG format. Use an image compression tool to keep your images under 100kbs.

Though these practices should pretty much solve the speed issue, if they don’t, try removing the plugins from your web design that are unused.

3. OVERLOOKING LOCAL SEO

According to Search Engine Land, 82% of mobile users conduct ‘near me’ searches for shopping.

Disregarding this crucial aspect will subsequently hurt SEO. Verifying and then optimizing your Google My Business listing using SEO may be challenging, but it will give you a higher ranking on local queries.

Defeat the challenge:

Provide accurate, detailed, and relevant information regarding your location, business type, and other essential things to Google. Plus, points for any business that is already flourishing offline, as your ranking will increase due to mentions on other blogs and social platforms.

Add high definition images of your products to appeal to the customers. Decor NYC, a home goods store in Newyork, has several tempting photos of their store interiors, which assists them in staying on top of the local search results.

Along with images, high-quality backlinks can also improve your ranking. You can successfully get these by creating content related to local events and news.

4. COMBINING SEO EFFORTS WITH SOCIAL MEDIA

Statista’s 2019 report notifies that 2.77 billion people use social media, therefore ignoring it in your SEO campaign is not a wise thing to do.

Facebook alone reports that currently, the number of its monthly active users has surpassed 2.38 billion.

An energetic, meaningful presence across social platforms is a tedious task indeed. Yet, many brands have gained massive success through their social media pages that ranked even above their website on Google. Read further to know how they manage to do that.

Defeat the challenge:

Identify which platforms your target audience is present in higher numbers. Stay active on those networks by sharing your blog posts and other relevant content like events, sales, and customer feedback. Very soon, you will have an increased following and an improved lead generation.

Take Domino’s genius social media strategies like ‘pizza legends campaign’ that lets you create your own pizza, or the famous ‘pizza turnaround’ where they won back unsatisfied customers. In 2017, their unique social media content led them to surpass sales of another leading pizza brand.

Now, you must be thinking, in this time of the global pandemic, will the strategy work? Well, it will, but you have to play smartly here. Many businesses are hanging in the garden of uncertainty regarding whether to spend on Fb ads or not.

You already know that Facebook has immense data. Even in this time of uncertainty, you can use it to generate sales.

Talk of which, I came across a blog published by SEtalks –SEO company. In that blog, they have explained how to run FB ads during the pandemic. The primary concept is to show relevant ads, aware users, yet market your product. I call it a smart approach.

5. OBTAINING LINKS WITH OPTIMIZED ANCHOR TEXT

Organic link building can help an entirely unknown business to grow a strong presence among the target audience, yet it is a complicated task. You can be unsuccessful at it if you haven’t conducted thorough research.

Defeat the challenge:

By conducting advanced research on competitor backlinks and suitable high-authority websites, an efficient link building strategy can be devised.

After that, anchor text linking back to your website can be assembled into guest posts on those high-authority websites.

Most of the SEO experts generate high-quality links for their client’s websites via long-tail keywords in guest posts. The strategy works well because Organic SERP clickthrough rates are 3 to 5% higher for long-tail keywords than generic keywords (as per statistics posted by HubSpot).

6. CREATING CONTENT THAT ADDS REAL VALUE

The original content of prime quality is one of the best ways to boost SEO for the long term. It is the best strategy to maintain your website’s authority. But what to do if you find it challenging to generate unique content continually?

Defeat the challenge:

User-generated content is a highly effective way to maintain authority as it gives original insights. Rotten Tomatoes, the movie reviewing website, accumulates Critic’s Reviews in which famous words and phrases are used.

Determine your high-value pages and put most of your SEO efforts on these for better rankings.

7. BEATING STRONGER COMPETITORS

Outrunning competitors that are ahead of you is both a dream and a challenge for SEOs.

Defeat the challenge:

Instead of trying to rank higher on the same keyword as them, try alternate keywords as both of you have the same target audience.

Also, try to ace better on social platforms, content creation, and brand building, as they will potentially help you stay ahead in the game.

TAKEAWAY

Even after the campaign is completed, SEO works round the clock like a salesperson to promote your brand.

Getting to the first page may be full of challenges, but you need to stay persistent. Instead of backing off, keep up with the SERP analytics and adopt proper SEO best practices to keep on top of the game.

May 17, 2020/by Henrik Sandberg

6 Best SEO Practices Reviewed

Search Engine Optimization

6 Best SEO Practices Reviewed!

SEO practices are a moving target, and all digital marketers are endless chasers. There are many updates in the Google search algorithm, and it is hard to keep up with the latest developments. Even though we trust your research, and we know you are staying at the top of your SERP game, let’s go through the SEO practices for the sake of us all.

Here are a few and essential SEO rules that we all tend to take for granted, but they are crucial. Here they are!

1. Keywords are Early

We do not mean the title; we suggest that try and use the primary keyword in the first paragraph and best if you use it in the first line. For example; for Bird of Paradise linen clothing brand; you will put the keywords in the first few sentences. You will see that it will focus on your content as well. Your content will become clear-headed, and your point will be apparent to your readers.

In an extension of that point, also make sure that you are using the secondary and other variations of your keywords in the first line of every news headline. First of all, you will see that your client and your reader both will see your point of focus being continuously reiterated. Secondly, you will also be able to remind your scanning readers about the point of focus. YOu will see that it makes your content attractive and straightforward to understand.

2. Catchy, Catchy, Catchy

The best elaboration is through example, and so the heading is the example. Use catchy lines everywhere, from titles to subtitles to headings. Make sure that even if they are not clickbait, they are intuitive.

Click baits are not a good idea to use in professional content, but we will advise you to review clickbait content. These kinds of content are a great way to make sure that you understand how exciting and catchy content works.

Meta–descriptions are read more commonly then you think, so always try to take the most exciting point or paragraph from your content and paste it into the meta- descriptions. That will allow you to get the audience hooked before they even open the content.

The reason is that they will scroll through the content to get to the point where the information is, and that will keep them on the page for a considerable duration of time.

3. Titles Tags Count

SEO algorithm reads the titles and makes the categorization of the content. If you add title tags to your content and put them in the correct category of the keyword that you focused on then, the content will rank much higher.

Always make the categories for major topics on your blog and always put your content in categories. It will also allow you to see how much material you have produced in all the major sections.

4. Loading Speed Matters

There is endless research on the topic, and we would instead not bore you with it. But if the website takes more than four seconds to load on an android device, then half of the users will most likely leave.

The other 25% will leave if the website does not load in seven seconds, and the rest of them will go if it doesn’t open in one minute. So make sure that you regularly speed test your website. Also, make sure that you put eye-catching content on your loading page.

A good sale promotion or a good piece of knowledge on the topic of choice is a great way to keep the user engaged while the page loads. It is also an excellent way to show that the website is not dead.

5. SEO Friendly Images

This point is pretty simple to go to your image and put your keyword in the alt images. That way, your pictures rank on Google in your keyword. It does not do anything for the ranking of your website.

It merely allows the user to see your image-based content when they put the keyword on the Google search engine. The simple fact is that no one is exclusively looking in the web section of Google SERP.

People look into images, videos, and news sections as well; that is why it is a good idea to rank in these sections as well so that you will have a better time getting your result. You will get a more robust ranking online because these sections have reduced competition.

These contents, like graphics and videos, are also excellent for social media pages so that you can develop a strong social media campaign to compliment your online efforts as well.

6. Internal Linking in Great

Every time you develop a blog, link it back to other content on your website, from products to other blogs on the topic. Firstly, it allows your content to rank higher online, and secondly, it will also allow you to present your other content to the user.

It is a great way to develop rapport about your content. Another way to see it is to create social media content and link it back to your website in every post. That is also a simple and effective way to ensure that your audience understands the material,

All in all, SEO practices evolve all the time, but there are a few significant tricks shown in the graphics above that stay the same. If you are accurate to the basic principles of SEO, then you will see that you are getting the best SEO results and very effectively.

Your SEO results that are attained organically will surprise you. If a person is running an effective SEO campaign, they do not have to spend any money on digital marketing and paid campaigns. Instead, they can use their domain for advertisement and gain a considerable revenue stream from the process.

There is a strong need to master SEO as a digital marketer that will lead to success in the long run. So try until you succeed because the reward is certainly worth the hard work.

Author Bio

Emma Thomas is a content writer and a copywriter who specializes in writing marketing blogs and sales pages. A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons

April 19, 2020/by Henrik Sandberg

How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals

Search Engine Optimization

How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals

When it comes to creating an effective digital marketing strategy, there are several issues that you need to tend to. First, you need to develop your own voice and angle in order to become recognizable and relevant to your target audience.

Second, you need to diversify your content, not just in topics but in format as well. For a lot of content creators, this is a saving grace seeing as how it gives them an opportunity to recycle old content, thus prolonging its useful life.

On the other hand, each format has something unique to offer and here are the top five perks that you’ll get access to once you start using infographics to improve your content marketing campaign.

1. Improving your SEO

One of the first things that a great infographic can do for you is help improve your SEO efforts. The way this works is simple: first, you get higher traffic. A lot of people use the keyword infographic when typing in the keyword in the search box of their browser.

There are also a lot of people who go to the image section and look for visual content straight away. Here, an infographic has substantially higher chances of getting chosen. Other than this, an infographic has higher chances of retaining the audience somewhat longer. This is also a relevant SEO metric.

When writing their own posts, a lot of content creators love to link to infographics. This means that using infographics increases the number of potential backlinks that you will generate. Other than this, we’re living in a mobile world and the fact that infographics are extremely mobile-friendly means that it helps with your mobile SEO (and SEO in general) quite a bit.

Due to the fact that one of the core purposes of your content marketing strategy is to improve your SERP position, it is clear that going for infographics is always a great idea.

2. More efficient message

The next thing you need to take into consideration is the advantage of graphical data representation in infographics. What you need to remember is the fact that the more effective the message is, the more likely it is to cause a strong impact on the reader.

Humans are visual beings, due to the fact that our brain is capable of processing visual information 60,000 times faster than verbal. Therefore, it is your duty as a content marketer to give visual backup to any information that you want to convey.

One more thing you need to understand is that a lot of content creators make a mistake of digressing too much while writing posts. Why? Well, chances are that they are familiar with the fact that pieces of 3000+ words tend to be quite popular with search engines, which makes them try to artificially prolong their article.

This makes the content filled with fluff text and diminishes its value, in general. Seeing as how infographics are space-limited content pieces, you will have to be more efficient with your message, as well.

3. Integration in traditional marketing

The third thing you should focus on is the fact that infographics are one of the few digital marketing mediums that could actually be transformed into an offline marketing technique. In fact, agencies like Infostarters provide infographics that can, later on, be printed as brochures.

This type of distributable printed material helps the brand reach audiences that they would otherwise have no access to. At the very least, it can make you appear omnipresent.

As for the effectiveness of brochures, you see, the truth is that 7 out of 10 visitors pick up brochures from a display. This is a major boon to your marketing, provided that you have a brick and mortar business to display them at.

Second, about 95 percent of people become aware of a business after picking up a brochure (something that we’ll return to, later on). Lastly, as much as 80 percent of people will actually consider visiting you after they pick up your brochure.

4. Increasing your reach

One of the most relevant traits of a content type is just how shareable it is. When it comes to this, infographics are at the very top of the list. First of all, in order to understand why this is so, you need to understand why people share content, to begin with.

When a person shares, they often want to give people a better sense of what they care about. Seeing as how infographics usually focus on the most relevant statistic on a certain topic, such a thing is not that hard to envision.

Another reason behind this is in order to connect with those who share their interests and it is not uncommon for fans of a brand to form a community.

Keep in mind that the reasons behind sharing differ from one person to another. For instance, an altruist is looking for a way to help others (by educating them on a certain topic) while a careerist uses this to relate to like-minded professionals.

Regardless of their motivation, it is more than clear that infographics give them enough material to reach these goals of theirs which should be a reason enough for your brand to start using them, on its own.

5. Increasing brand awareness

The next thing worth mentioning is the topic of brand recognition and brand awareness. You see, the basic difference between these two phenomena is that brand recognition requires your audience to merely be acquainted with the existence of your brand.

It is determined by their ability to tell you apart from others. It also requires them to recognize your brand name, your logo, etc. On the other hand, brand awareness requires them to possess a certain amount of in-depth knowledge regarding your brand. When it comes to this, it’s really quite hard to match the effectiveness of a well-designed infographic.

Conclusion

The very last thing worth keeping in mind is the fact that using and optimizing infographics isn’t necessarily a simple thing. It takes a lot of practice and it’s more than obvious that designing an infographic requires far more technical skill and prowess than designing a traditional (text-based) piece of content.

Still, by just knowing how and why infographics benefit your brand as a whole, you’ll already provide yourself with good enough reasons and motivation to pull it off.

March 1, 2020/by Henrik Sandberg