Here you can read all about SEM

The Good, the Bad and the Average – PPC Strategy

“The average tyrannies“ have you ever heard of that? Let say that we have 5 men who all are 2 meter tall - and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meter tall in this group of men. “The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decisions or analysis based on this value—as opposed to median and standard deviation—may be faulty” (from Wikipedia).
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Are Your Targeted Keywords Still Working?

Keep the traffic coming to your website with fresh keywords. Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site.
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The Guide to Conversion Rate Optimization

I just came across this Infographic about the conversion rate optimization - and wanted to share it with you guys. All our efforts getting traffic to our site really doesn't matter if we can make the visitors do what we want them to do right? So choose "The Good Path" in the Infographic. Enjoy your day :) Henrik

Benefits of Using Pay Per Click Search Engines

Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.
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Complete SeoCustomer Guide 2012 Q2 is Ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q2. And it's still free for all members of SeoCustomer. This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building - 92 pages.
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Integrated Marketing Campaign

Creating an integrated marketing campaign. When we are going to create an integrated marketing campaign we are going to use both online and offline elements. Be sure you start by identifying your customers need, what kind of solution do you have and how are you different than your competitors?

Which PPC ad is the winner?

If you have been doing Google Adwords or other PPC ads, you know that you have to test your ads so you can get the right winner. But are you sure you have the right winner? Which metric should you use?

How to Write a Killer Headline

We all want to write a good headline – and there are some great tricks that I will share with you. So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it. But without a killer headline - people will not read your page, it doesn't really matter what you have done regarding SEO, your bounce rate will be high - and you will not sell anything.

Don’t let me think – Usability Testing

Long time ago marketing people were always talking about “The Customer is King”. And we can still learn a lot when we talk to the customers. What if we have the best quality product and it's also the cheapest one. Well we should have some sell going on then. But maybe our viewers can’t find the product.
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Spy on your competitor

Competitive & Marketing Intelligence. Do you really know your competitors? What are their keywords? Where are their customers coming from? There are a growing number of great tools which can help you discover a lot of useful information about your competitors.