Here you can read all about SEM

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When we are talking SEM – we often only think of Google and Google Adwords. But remember there are more search engines where you can put your ads.

So even though Yahoo has a marketshare at around 7 to 9 precent – its still a lot of people coming there. And most of the time you can get  a much cheaper click price at the other other search engines.

Let me hear from you .. have any of you ever used Yahoo Search Marketing? Hit me a comment and show me you are alive 🙂

 

First the global marketshares…

Global:

Google

84.72%

Yahoo

6.42%

Baidu

4.67%

Bing

2.14%

Ask.com

0.56%

Other

0.49%

 

And here are the marketshares in US…

United States:

Google

83.18%

Yahoo

8.23%

Bing

5.15%

Facebook

1.43%

Ask.com

0.78%

Other

1.13%

 

 


Okay guys – I know you will hate me after this article. And why? Because I am going to give you some homework lol. Ready – you have your coffee? Okay…
I have done a lot of Google AdWords and I have done all the usual stuff. A/B testing, different headlines, different text, putting the keyword in the URL… And some of that was working. (You do A/B testing by the way? If not remember always to do that). But I must admit that my CTR didn’t change that much. But there is something that really can make a big change in the CTR. The trick is called Dynamic Keyword Insertion.

Well .. Okay I admit it. I love the Internet. I am a marketer, I love strategy and I love that you can measure everything you do on the Internet. Because no matter what we are selling, or wanting people to sign up for – we all want higher conversions. And I will tell you here what you can do to raise it. So when your boss tells you that he loves a picture of a woman and a dog, but you would rather have a picture of a chocolate, then you no longer have to have a fight about what will give the best return.

When you are using Google Adwords ads its very important to have relevant landing pages for your ad. But maybe you have 100 or 500 keywords or Adgroups. And creating so many unique pages can be a challenge. You have a life outside of Google Adwords right? But there are a lot you can do to make it work and improve the conversion rate. Many companies only have one standard landing page – and it could even be your normal homepage. Well let me tell you about this 4 step strategy.

Google Adwords is a great way to get some traffic to your website and of course reach your goals for the website. But before you start doing Google Adwords read this first. Good advices before starting doing Google Adwords. You will get a much higher result. But no more talk – ready for business?