Here you can read all about SEM

bounce rate

We all like to keep the visitors on our site or blog (yes so do I – so please STAY :)) There is an awesome tool that can help us keep track on the visitors. Some of you might know it already – it’s called “Bounce Rate”. If you are have been working with Google Analytic you probably know it. And if you haven’t Google Analytic on your site – go and get it as fast as you can.

 

Okay ready for the definition – taken from Google Analytic ?
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

So is a high bounce rate bad? No – it doesn’t have to be. Maybe your visitors came because of a search on Google and clicked on your natural link or your Google Adwords and found what he or she was looking for. Maybe your visitors stayed 2 hours on a single page or maybe the visitor stayed only for 2 second. You can’t really tell. So it doesn’t have to be bad with a high bounce rate – BUT. (Yes I know .. There is always a but!)

Normally you would like a low bounce rate. You want your visitors to see more pages, maybe go and sign up for something or maybe buy something. And then you have to work with the bounce rate (I like the sound of the word Bounce – don’t you?)

 

So what is a good bounce rate?
It really depends on your line of business. Many blogs have like 80% bounce rate. So if your blog has that – don’t worry. With blogs – many visitors read a post and then move on.

In business like hotels and motels its normally with a bounce rate around 30%. The reason is that people are looking at the hotel, try to read about it, looking pictures and so on.

But – you are in trouble if the bounce rate suddenly increases or decreases dramatically. What did you change that made that happened? If one page on your site has a very high or very low bounce rate you might want to change that page, or change your other pages to get the same high bounce rate.

The bounce rate on your site depend a lot on your site architecture and industry. But let me tell you some good advices to get it lower.

 

How to get a lower bounce rate
Okay there’s in fact a lot you can do to lower the rate. So I will take you on a “lower-your-bounce-rate-tour”. Ready?

Yes yes yes… I will do it as a list. I am a list lover 🙂

 

How you write
1. Motivation. Your visitors have been curious enough to click on a link to your site in the first place. So if you can offer something else, something interesting or compelling, maybe a block of related articles or recent user comments – then he will probably stay longer on your site.

2. Content Format. Don’t write too lengthy paragraph. Instead use bullet points, a few pictures (yes I know I have to be better with that) to break up things Specific topics. Stick to your topic. If your blog is about …. Hmm… Dogs don’t write about fast cars.

3. Important information and call to action first. Get to the point, what do you want the reader to know. And remember to put a call to action near the top too.

4. Provide Relevant Content. Yes I know that sounded simple – well something things are simple right? Most people are searching on Google, found your link interested. So maybe you should work a little more on the copy :). Yes I know the old saying – content is king.

5. Language. Use the language of your target audience. I tell you guys my Danish is much better than my English. But I wonder how many of you can read Danish? You don’t write the same way if you are writing for kids or for business people right? Let a customer read your text though.

6. Update Your Content. If your text is 6 years old. Take it away or update it. Nobody wants to read old stuff on the internet.

 

Sites architecture
7. Search box. A search box is always great to let the visitor find other relevant pages on your site.

8. Page load time. Is your page slow at loading. Do you have too big pictures or heavy pictures. If so many people will move away.

9. Design. How is your aesthetically design. A good aesthetic design shows trust. If it looks homemade you will lose some visitors right away.

10. Clear Navigation. Don’t make it hard for people to find his way around on your website.

11. Traffic sources. Check out your sources. Sometimes people from Twitter or digg getting a much higher bounce rate than people from Google Adwords. Maybe you need new specific landing-page for some of your traffic sources (you really should try that out)

12. Pages check. Check out your different pages. Do they have a different bounce rate? What is the different content, copy, design of theses pages?

13. Test test test. Every time you change something to lower the bounce rate – remember to check out the rate. You will have to know what is working for you.

 

Okay that was the writing… The fun part is to higher your bounce rate – so go out and kick it 🙂

As always yours

Henrik

 

Do you know about the brand new ”click-to-teleport ad extensions”?

Which this extension in your ad you can now show your customers not only the closest location – but also the location with the best conversion rate.

The other day Google Adwords did a great new update – Click-to-Teleport Ad Extensions.

This will enable searchers “Click-to-Teleport shortens the offline conversion funnel by allowing a user to teleport directly to your business location by clicking on your search ad“. Google Adwords Click-To-Teleport

This is how it looks like.

clicktoteleport

 

 

 

 

 

 

 

 

 

 

 

 

 

(picture from Google)

 

You will have 3 options for your “Click-to-Teleport Ad Extensions“

1) Optimize for closest location
2) Optimize for conversions
3) Rotate evenly

If you pick the “optimize for closest location” this will be the least disorienting one for your visitors and this will help you to maintain a local feeling.

Optimize for conversion will direct your visitors to the location where customers are most likely to convert.

If you choose ”rotate evenly” it will as the name says – rotate evenly amoung your business locations.

“Click-to-Teleport Ad Extensions“ is not the only extra link you can use in Google Adwords.

 

Show sitelink to your pages from your website from Google Adwords

Maybe you have seen the sitelinks when you are searching on Google.

hotelnewyork

 

 

 

 

 

 

 

 

 

 

 

 

 

With theses extra links to your site you can let your customers quickly see and clik to a specific page of your website. So you customers don’t have to click around.

For every click your customers have to click you will loose some of them. Some of the customers might want to see your menu, some of your customers are only interested in your phone number. Maybe some people are interested in your store location only. So give the people some different options.

Its also very easy to update your sitelinks whenever you want to. And you will keep your ads and keywords and still have your ad up-to-date for your sale.

 

This is how you activate and create your sitelinks

  1. sign in to your Adword account
  2. choose your campaigns tab click +New Campaign
  3. Scroll down to the “Ad extensions” section
  4. Check the box next to sitelinks – Extent my ads with links to sections of my site
  5. enter your link text and your destination URL – you can add up to 10 sitelinks per campaign
  6. Click Save and continue.

Remember to keep the link text short and precise.

 

Marketing free give away
Remember to grab the free Complete SeoCustomer Guide 2011.

Have a great day out there… I will grab my coffee now.

Henrik

 

Nielsen has made some usability studies to show the focus areas on a web page. Using this study you can get a lot of tips – both for your SEO and for your SEM.

Let me show you a typical Google search page. Heat maps  from user eye-tracking studies. The users are looking the most are colored red. The yellow areas have fewer views and the blue areas are the least viewed areas.

HeatMapso what do we learn from this.

First of all – its important to be above the fold. We read from top and down and from left to right. Not only do you have to be on the first page, but you also have to be above the fold to be noticed in the Google search results.

And of course the heat map shows that most people are looking for the natural search results and not the paid ads. But on the other hand – we know that people click on Google Adwords. So Google Adwords is still working.

If you are paying Google Adwords you have to be in the top 20%. You will have to get the 1. or 2. position if you really wanna get results. I have seen other heat maps and they all shows the same pattern.

Most people stop at the 1. page of the search results and some will go to the second page. But after the second page – it really doesn’t matter. The same pattern on the 2. page – you have to be above the fold to get noticed.

A sample of over 8 million clicks shows that over 94% of users clicked on a first page result and less than 6% actually clicking to the second page and selecting a result displayed there.

Get more ideas here  at BusinessInsider.

 

landingOkay this time I will tell you something really awesome. I will show you have you can boost your conversion rate using dynamic keywords insertion. Hope you have a cup of coffee – cause you have to read this really carefully.

If you are doing pay per click like Google Adwords. You are maybe aware that you can use keyword insertion in your ad. You can read more about it in this article here. Keyword insertion in a Google AdWords has really helped me when I do AdWords. It will boost your click through rate on your ads.

 

Let me give you an example of a Google AdWords with dynamic keywords insertion.

Here is how your ad could look like

  • Headline:   {Keyword: Used cars} – Quality
  • Description line 1:  Buy our super {keyword: Used cars}
  • Description line 2:  5 free car checks
  • www.UsedCars.com

Notice that use of the {KeyWord: Default} in the Headline and Description line 1. So the user who are searching for used cars will see the headline exactly matching his or her search. In the second line he will see the search term in bold. He will think that this ad will get him to the page he is looking for. This is why it works.

So if somebody is searching for “used cars” the ad will look like this:

  • Used cars – Quality
  • Buy our super Used cars
  • 5 free car checks
  • www.UsedCars.com

If somebody is searching for “used blue cars” the ad will look like this (you have different keywords for the same ad)

  • Used blue cars – Quality
  • Buy our super Used blue cars
  • 5 Free car checks
  • www.UsedCars.com

This is the best kept secret of Google AdWords.

 


Now we will go a step further

Take the dynamic keyword insertion beyond the ad.

Now this is what this article here is all about. Use your dynamic keyword insertion on your landing page too.

So if your customer is searching for “used cars” he will see “Used Cars” as the headline on your landing page. If your customer is searching for “used blue cars” he will see used blue cars as the headline.

“That’s one small step for man, one giant leap for mankind.”

Well I know you could create a different landing page for each keyword you have, as well as a separate ad and ad group. But if I have 100 keywords I think I will use this technique.

 

The Benefits with this technique

You will have more benefits using dynamic keywords insertion on your landing pages.

First of all it will make your page much more compelling. Your customer will see your page customized just for him. So if you want a quicker conversion rate improvement – dynamic keyword insertion is one way to get it.

The second benefit is that it will improve your quality score. When you have the same keyword as the headline on the landing page as in the Google Adwords your quality score will improve. I have seen examples where the quality score jumped from 5 to 7 on every keyword in their ad group.

 

So how do you do it

In order to use dynamic keyword insertion on your landing page, you will just need to make one change on your Google Adwords text ad.

The change is made in your destination URL. If your display URL is:
YourSite.com/{KeyWord:Blue-Car}

And your destination URL is:
YourSite.com/landingpage.php

Now change the destination URL to
YourSite.com/landingpage.php?kw={keyword}

This “?kw={keyword}” code passes whatever search keyword was used to enter your landing page.

Now on your landing page, simply place “<? echo $_GET[‘kw’] ?>” wherever you want to keyword to be placed.

There is more than one way to do all this. And your landing page would need to allow PHP. So check out how you can make it work. It’s really worth checking out.

Play around with this until it works for you. You will be amazed with the result.

 

Wishing you all a great day out there. And remember to get the free Complete SeoCustomer Guide 2011.

Henrik

 

katy clock
Tom Haymes /Free Photos

If you are doing Google Adwords you will know that its very important to improve you CTR. Google will reward you if your CTR is high. The reward will be for you to pay less for a click and there for give you a higher position. And we all know that a higher position will leads to more clicks. So yes you will probably pay the same, but will more clicks to your website.

Read my article Good Advice Before You Start Doing Google Adwords about how you improve your CTR. Delete the bad keywords, try new keywords and always split test your ads. This is pretty much standard today. And did you read about automated rules article.

But honnestly – how many of you have been working with time of day and days of week? Well I admit it… I haven’t done much until lately. But it really works and you gotta check it out.

Now google AdWords gives you the possibility to show your ads at particular times of the day or 24 hours a day. So you will have to check your CTR and your conversion rates. Maybe if your ads are showing at night – people are clicking on your ads. Or maybe they will never click on your ads and therefor your CTR will become low. But you can see that you almost never sell anything between 11 pm and 7 am. So in fact its a waste of money. And maybe your overall CTR will get down because your CTR in the evening and night is low. The CTR can varies a lot doing the day.

 

AdwordsTime

So you will have to determined which of the hours your ads produce the worst CTRs, and then you can choose not to show your ads at these times.

The result is that your overall CTR of your campaign will get higher – Google Adwords will reward you and give you a higher position for the same click price – and you will get more clicks. Pretty simple right?

This is what you will have to do
1) choose the campaign you wanna optimize
2) Select the dimension tab
3) Click the view submenu and selct hour of day

Now you can see what times of the day your ad group i sunder perforning. Now you have to exclude your ads from showing when your CTR is low. Now go to advance settings – ad scheduling. And now your a done.

 

 

 

Best of luck to you all. Remember to add me to your Google+ circle if you liked this articel (also if you didn’t liked it lol).

Henrik

 

 

Save time and get higher CTRIf I can promise you  that you can save a lot of time and you will get hight CTR in your Google Adwords – what would you say?

When you are running an Adword campaign you are problerly checking your keywords at least every week (maybe every day if you are curious as me), deleting the inefficiency keywords, – the bids to get on the first page. There can be a lot of work with Google Adwords.

But did you know you can use automated rules? You have had the possibilites for around 1 year now I think. So let me show you what you can do with it.

Google Adwords automated rules started testing around December of 2010. And in February of 2011 it became available on all accounts. The feature really is that it let the user do some frequently repeated tasks without manual adjustment. You can do some advance rules, such as excluding specific keywords, apply rules to multiple campaigns (I love that).

So how can it give you a higher CTR then you can do manual? I tell you why. Its really is an amazing tool. And you can run 24/7 /365 without you using a lot of time and energy.

And at the same time give you a higher CTR because it runs all the time and now only make changes when you have time to make them – right?

 

Here is what you are should do

1) Go to your account and click on the Automate button. You can find the automate button on the campaigns, ad groups, ads, and keywords tabs. The menu options is different depending on your location.

2) Select the type of automate rule you would like to run. Check it out here

 

Automated Rules Options

Keyword Level

Ad Level

Ad Group Level

Campaign Level

Change max CPC bids

Pause ads

Change ad group default max CPC

Change daily budget

Raise bids to first page CPC

Enable ads

Pause ad groups

Pause campaigns

Pause keywords

Enable ad groups

Enable campaigns

Enable keywords

 

3) Next you will select the parameter or criteria for your rule

4) Remember to check out the preview of the criteria. This will help you to make sure you have set it up correctly.

5) Manage your rules and keep track of all your changes..

6) Remember only 10 rules can be created per user per account.

7) You are all done 🙂  Easy right

 

Best practice…

I have been collecting some of the best practice automated rules. Ready? Don’t forget your coffee – it might get cold.

1) Setting up ads to run on specific times like weekends, promotion evens, seasons or holidays)

2) Setting up specific ads to turn on of off for promotional or other events.

3) Turn on or off ads, keywords or campaigns with very low CTR or with a high cost per conversion

4) Automatically bids that will adjust your bids until a keyword reaches a target position or match the target cost per conversion

5) Adjust your bids at different times during the day, week or year

6) Automatically incresing your budget for your effective campaigns

7) Make different budget for specific time of the week or year

8) Putting your campaings on pause when you hit a specific number of clicks

 

I hope this can give you some good ideas for how you can make some automated rules for your Google Adwords.

All the best to you as always.

Henrik

 

 

Did you know that you can get a FREE advertising on Google. Yes you can. But many small business owners and shop owners are not aware of the possibilities. Get traffic, leads and customers in your shop NOW and FREE.

Google has been trying to increase their value of their local searches and their mapping application. Thats why they have made a very simple way for you – if you have a local shop – to tell them about your information about your business. And the really cool thing for you is – that they are putting some of this information into their main search engine. So what is this all about then? In short – you get free advertizing on Google – yes yes yes yes. This can help you to get more traffic, get leads and customers in your shop… so go and sign up for it NOW.

According to Google 97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google. So let me tell you a little about how it works and why you should use it TODAY. Don’t miss out the business opportunities. So you have a little shop on Manhatten selling coffee.

Go to http://maps.google.com/ and write “coffee manhatten new york” in the searchbar. You will see this…

 

coffeeNY

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amazing right?  The customers can you see where your shop is placed. They can see a short text about your shop.

If you click on the shop to the left. You will see a popup with the shop on the map.

 

coffeeNY

 

 

 

 

 

 

 

 

 

 

 

 

 

But the customers don’t have to go to Google Maps to check out the local business or shops. The results are included in the general search results.

Let me show you the generel result for the search “Coffee Manhattan New York” in Google.com.

CoffeeNY

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So you see your local searches are very very visible for the customers even in the general searches.

 

Claim you listing NOW

If you have been in business for awhile or if you have had different shops, you might be listing in more then one list. Multiple adress and different phone numbers can lower your rank in the local listing. So sign into your Google account and claim the listing. You will need to require verification  by phone and you can fix wrong information.

And remember to add all your great text that will make your listing stand out 🙂

 

Categories

After your have claimed your local listing – you will have to make sure that it will show for the keywords that make sense for your shop. So select the appropriated categories or make your own. This is a huge part of SEO for your local listing.

You will have to pick one category that is provided by Google. But you are in control of the rest. So if you are selling coffee on Manhattan. Make a categories like “coffee for sale” or “Irish coffee”

 

Use of keywords

When you are writing the business description – it should contain your keywords as well as your marketing text. Make your description unique and use your keywords in a natural way.

 

PS PS… I was just told that in order to effectively optimize for local buisness – you have to add your place/lacation along with your keywords in the description as well as in the categories..  well I still learn too 🙂

So if your shop or local shop is not on Google local listing – you gotta do that now. Get the traffic going, the leads and the customers to your shop. Today. Good luck.

Henrik

 

 

 
funny signs l
@Doug88888 /Free Photos

If you are doing marketing in a small business, you probably do the Google AdWords yourself. Google AdWords is a perfect place for you to get traffic. You only pay for the clicks you really get. It sounds amazing – and it can be amazing. But it can also be a lot of wasted money if you don’t do it right.

 

Here in this article I will get your attention on the 5 most common mistakes navigating in the PPC waters. The good thing about this is – that the mistakes are very easy to fix. So if I did help you send me a comment – deal?

 

1. Not using specific ad copy in your PPC ads

There is not much space in the Google AdWords or in your Yahoo ads. With Google AdWords you have 70 characters all together, and in Yahoo you 190 characters in a text ad. So you have to be very specific in your text.

But listen here. You have to use your keyword in your text. And the more times the better 🙂 Your keyword will light up with bold letters. So use it as much as you can. The headline has to be very captivating and make the people curious. In The 2nd line you must tell the potential customers the single biggest benefit that they get. What makes your company better then the other ones. The 3rd line of your ad should tell about a feature of your product or service – and remember to use your keyword here too.

Then you would properly ask me  – do you have to make a lot of ads for all your different keywords – and the answer is yes 🙂 Sometimes you can make a group of related keywords. But to use an ad for each keyword will do much better. (Another trick is to use a code so you can write the keyword automatic no matter which of the keywords a customer is searching for. Using this trick in the headline can make all the difference too – read about this in my Free Complete SeoCustomer Guide 2011).

 

2. Using your home page as the landing page.

No matter which search engine you are using don’t ever use your homepage as the landing page.

Every time a customer has to click on your page you will lose some of them. Maybe your ads told the visitors that they could get “cheap pants” but on your homepage you are telling people to look at your clothes shop.

Visitors don’t have time to read a lot of stuff and then try to locate your cheap pants somewhere on your website. So – if you are telling people about “cheap pants” take them to your page about cheap pants.

 

3. Not customizing your landing page to your keyword searches

In the perfect PPC world the customer search for “used cars” and he finds your ads very exciting. So he reads your ad – and he loves what he reads. So when he click on your ad don’t disappoint him. Use the same headline. Did you promise him a cheap car? Did you promise him a free test drive? Use the catchy headline from your ad as the headline on your landing page too. So yes customize your landing page to the keyword.

 

4. Not securing high enough placement with your bids

Both Google and Yahoo use a combination of relevance and biding to calculate the placement of your ad.

It is estimated that 85% of all the PPC happens in one of the 3 top positions on a page. So be sure your ad is placed there. You can use a keyword tool like Wordtracker or Google Keyword Tool to do some research on your keywords.

Look for keywords with enough traffic and without a lot of competitors bidding for the same keyword. A simple trick is never to use just a one word for a keyword – always use a 2-word phrase. So don’t use the word “pants” instead use “cheap pants” or “quality pants” or “super pants”. Or maybe even 3-words phrases like “Super Quality Pants”. One word keywords are in general must to expensive for you to get into top3 placement.

 

5. Not testing your ads

Most people forget to test their ads. You can never really be sure what will trick the audience to click the ad. Which of the heads is the best, which of the features do they like most. So always, always, always make 2 ads for each keyword and do the split test.

You can let Google AdWords automatically choose the ad that is performing best. So when you know which one is the best, take the other one away and do a new split test. This will be a never ending story. But the good part is that your ad will get better and better all the time.

Like testing the ads you will have to test your keywords. Which ones are performing good and which ones are bad. You will have to continually take away the bad ones, try new ones – and all the time makes your PPC campaign better and better. So remember never to start a PPC campaign and just let it run on autopilot. Google AdWords or Yahoo is not traffic on autopilot. You will have to keep an eye on it, test it and make it better and better all the time.

 

Get your Free Complete SeoCustomer Guide 2011 with more tips and tricks

I think that was 5 common mistakes. And you can see – it’s easy to fix theses mistakes. So take a cup of coffee and log into your Google Adwords campaign or Yahoo. And fix your ads. Make the split test, remove your bad keywords, make customized your landing pages. You will be amazed.

Remember to add me to your Google+ circles and sign up for the Free Complete Seocustomer Guide 2011. You will find a lot tips and tricks – also about PPC campaigns.

And remember to come back here and give me a comment so I can hear about your results too.

 

As always – all the best to you
Henrik

 

 

 

Google

What is Google Display Network

Google Display Network is a very very large group of websites, email programs, blogs, who has partnered with Google to show Adwords ads. In the Google Display Network you can show text, image, video or rich media ads that are targeted based on your keywords list. You can target websites such as YouTube or other specific Google websites along with Google display partners.

In the old days we all used to say – don’t you ever use it –  But now the Google Display Network (GDN) has become one of the world’s largest ad network, reaching more than 80% of the internet users worldwide. So yes you have to check it out. The question is when you should use this opportunity. Give the GDN another go?

In general its a good tool if your goal is branding – awareness of your brand.

I have read about Jordan – a division of Nike – who did an innovative campaign targeting the niche basketball audience. This result in 188 millions impressions and 296,000 clicks. Great awareness right?

Another example is American Laser Centers. They used GDN to start a chain reaction of leads and conversions. With the GDN text and images ads their conversion increased with 365%, while cutting impressions in half. Again to create awareness of a brand/chain.

 

3 reasons why you should consider GDN

1) Below the fold filter out. Google launched a new feature to filter out “below the fold” ads. When people need to scroll down a page to see your ads, this placement is considered below the fold. If ads are visible immediately when someone visits a page, those ads are above the fold.

You can use the “Below the fold” category exclusion in AdWords for your brand campaigns to show ads only when users will be able to see them as the page loads, and exclude placements that may appear in a lower section of a website.

People use different web browsers, monitor sizes, and screen resolutions, and these factors generally determine if an ad appears above or below the fold. Google considers that ads are above the fold only if they’re 100% on-screen when the browser window loads.

2) Re-marketing. This is a feature that not so many have heard about. If you have had visitors that previously did visit your website but didn’t convert – you can now re-market to those user and show them different messages. So if the customer thought that your site or product was worth visiting they are interested in your product. So showing them another messages – like “did you know we have 3 years buy back guarantee” you might get them to convert 🙂

I tell you this is awesome 🙂

3) Campaign Insights Tool. This campaign Insights tools gives some reliable data about how your campaign has raised the brand awareness or active user interest in your product or service. This tool can is only available for US and UK advertisers.

 

How to get the most out of your marketing budget using 

Google’s display Network Revenue increased by 28 percent, and the CPC’s increase by 5 percent from 2010 to 2011. So its a marketing channel that needs to be run effectively so you can maximize your ROAS.

ROAS stands for Return On Advertising Spending and represents the dollars earned per dollars spent on the corresponding advertising. To determine ROAS, divide revenue derived from the ad source by the cost of that ad source. If companies are taking this marketing channel so serious that the percent can increased with 28 percent we need to get more insight about using this Network.

Display Network requires a totally different frame of mind. Now we are no longer talking about the Quality Score. Now you have to understand who your customers really are. Is it male or female, how old are they, where are they living, when do they buy, why do they buy. You will have to do a lot more segmentation of the customers then you do in your normal Google Adwords campaign.

Theses days we are all living in a digital age and all kind of people are online and searching online. So like in the printed ads you will need to target your audience. If you are selling female running shoes you messages should be very different if you are talking to a 18 years old woman or to a 52 years old woman.

 

So how do you choosing your sites

You might have noticed Network Partner Sites that is not showing up in the Adwords Placement Tool. So first you will have to identify all the potential Network Partner Sites. A good strategy is to create a separate campaign, where you can create multiple adgroups for very different keywords themes and let them run for maybe 2 weeks.

Soon you will see Network Partner Sites that wasn’t on the Adwords Placement Tool. This way you can identify sites that could be very relevant to your audience.

 

Branding your message

Always test your banner ads and use different messages for your different audiences. You can also use different banner ads for people that have visit your site but they didn’t buy anything from your website.

So a different message could show another benefit of your product. In the end you will find the different messages that will target your different audiences.

 

Use Facebook to learn about your audiences
Facebook ads is a great way to test your ads. With Facebook ads you get a lot of information about who is interested in your ads. Who is clicking on your ads. Theses information you can use when targeting your Display Networks Partner Sites.

It gives you a change to learn fast Who, what, Where and When your audience is clicking on your ads.

So Google Display Network Partner Sites might a good way for you to promote your product. But use it with all the insights you have about your customers. Use it the right way before you just throw in a lot of money.

 

And now the Google Display Network secret

The Display Network will provide you much cheaper traffic then Google’s Search Network. This is a fact. I have been doing campaignes for large companies using GDN. And yes you get your click much cheaper.  Many people are worried if they run their ad in the display Network that they might get a lot of unqualified trafic and ends up with a big bill to Google.

But in my experience this is not true at all. Google Display Network has improved a lot doing the last couple of years and you can get tons of great traffic, and it might as well convert better for you then the Search network.

The important thing is to do a little test before running the big campaign.

 

Marketing giveaway
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I have been putting all the articles from 2011 and 2012 Q1, Q2, Q3 and now also Q4 together for you, so you can put on your music, get your coffee (or tea) and carefully read our articles.

 

 

 

 

 

 

 

 

 

 

 

1) Get the Complete SeoCustomer Guide 2012 Q4 with 159 pages containing tips and tricks about SEO, SEM, Social Media Traffic and Link Building

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3) And also the Complete SeoCustomer Guide 2012 Q2 – 92 pages.

4) And also the Complete SeoCustomer Guide 2012 Q1.

5) And also the Complete SeoCustomer Guide 2011

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