Here you can read all about SEM

The 2012 Facebook Advertising Report

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook. And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.

Facebook, Google or Bing PPC Ads?

When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only – Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or Facebook PPC ads? In the end we have to figure out where we get the highest ROI. You will have to check out the positive and negative things about each media. So let me show you some pros and cons of each channel.
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How to use Google Trends as a Keyword Selection Tool

When you are looking for a way to find your keywords for your SEO or for your PPC - you have a lot of free tools you can use for your research. If you are searching for “used cars” you can get information about how many people are conducting a search for that special word or words. Use free tools like Google Keyword Tool. Or you can use WordTracker.
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Why a high bounce rate doesn’t have to be bad

We all like to keep the visitors on our site or blog (yes so do I – so please STAY :)) There is an awesome tool that can help us keep track on the visitors. Some of you might know it already – it's called “Bounce Rate”. If you are have been working with Google Analytic you probably know it. And if you haven’t Google Analytic on your site – go and get it as fast as you can.

Hot Tip – Get Better Offline sale from Adwords

Do you know about the brand new ”click-to-teleport ad extensions”? Which this extension in your ad you can now show your customers not only the closest location – but also the location with the best conversion rate. The other day Google Adwords did a great new update – Click-to-Teleport Ad Extensions.
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Google Heat Maps And SEO

Nielsen has made some usability studies to show the focus areas on a web page. Using this study you can get a lot of tips – both for your SEO and for your SEM. Let me show you a typical Google search page. Heat maps from user eye-tracking studies. The users are looking the most are colored red. The yellow areas have fewer views and the blue areas are the least viewed areas. so what do we learn from this.

Boost your conversion rate with dynamic keywords on your landingsite

Okay this time I will tell you something really awesome. I will show you have you can boost your conversion rate using dynamic keywords insertion. Hope you have a cup of coffee – cause you have to read this really carefully.

Get More Customers – More Ways to Improve Your Adwords CTR

If you are doing Google Adwords you will know that its very important to improve you CTR. Google will reward you if your CTR is high. The reward will be for you to pay less for a click and there for give you a higher position. And we all know that a higher position will leads to more clicks. So yes you will probably pay the same, but will more clicks to your website.

Save time and get higher CTR

If I can promise you that you can save a lot of time and you will get hight CTR in your Google Adwords - what would you say? When you are running an Adword campaign you are problerly checking your keywords at least every week (maybe every day if you are curious as me), deleting the inefficiency keywords, - the bids to get on the first page. There can be a lot of work with Google Adwords.
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Get Free Advertising on Google

Did you know that you can get a FREE advertising on Google. Yes you can. But many small business owners and shop owners are not aware of the possibilities. Get traffic, leads and customers in your shop NOW and FREE.