Here you can read all about SEM

seooptI just came across this Infographic about the conversion rate optimization – and wanted to share it with you guys.

All our efforts getting traffic to our site really doesn’t matter if we can make the visitors do what we want them to do right?

So choose “The Good Path” in the Infographic.

Enjoy your day 🙂







seogadget cro pxhsjRead the full guide on SEOmoz

BenefitsDigital marketing is essential to bring your website in front of your targeted audience.

When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.

As a business owner, you want more business. Digital marketing has a number of different categories, each with their own strategies, and they all work together to meet similar goals.

Regarding people using the search engines to find products and services, what is most important to you is that the right type of potential customers, and lots of them, see the link to your website and want to click on it.

You want a targeted, focused customer base, who spot your link easily, click on it quickly, and stay on your web pages for a long time.


Every business needs to make pay per click part of their digital marketing campaign.

The more you are in a hurry to skyrocket your business on the fast track as soon as possible, the more you need to look at pay per click options. Why?

It takes time, at least a few months, before most major search engines can index a new site and then you can move up in the search engine rankings for major keyword terms in your field. (Of course the more you use search engine optimization techniques the quicker this will happen but there are many factors involved.)

In the meantime, pay per click search engines have multiple benefits including that they can jump start you right way, attracting searches to your new website before it’s fully indexed and optimized completed for the major web search engines.


Take me to the top, Baby
In this day and age, when nobody looks past the first pages and often people only look at the first six or seven listings, every listing you go up can mean more customers, and more reoccurring dollars in your pocket.

So you need to do everything in your power to take your listing up to the top. Pay per click strategies will help you do well in the organic searches as well when used as part of a well thought out, strategic marketing plan. Which is why it is an essential part of your “see you at the top” goal.

Besides the fact that pay per click search engines are fast, easy, and help you rise in the search engines, some other benefits are that:

  1.  You only pay when someone clicks your site
  2. They are extremely cost-effective because you can decide on the rate that you are willing to pay for each click for the keywords that you chose. Some rates can be as low as a penny per word.
  3. You are going to get a huge return on investment. You will be able to visibly track your progress and see your returns.

Google Adwords, Yahoo! Search Marketing, MSN/BING PPC, and Facebook PPC are the biggest Pay Per Click Search Engines.

They are going to be more costly but worth the expense. Less well-known pay per click search engines generally offers a much lower cost.


Author Bio:- Sunny Popali is SEO Director at, TempoCreative servicing Inbound Marketing in Arizona.  For more than 10 years many big brands have benefited from Tempo & Team for digital & internet marketing needs.


SeoCustomerQFPI am very happy to show you this Complete SeoCustomer Guide 2012 Q2. And it’s still free for all members of SeoCustomer.

This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 92 pages.

After a while the older articles are no longer visible here on but you can still get a lot of tips and tricks from the posts.

So I have collected all the articles in an eBook (PDF) – so you can get a hot cup of coffee (or tea) and sit down and read about it all.

You can get the Complete SeoCustomer Guide 2012 Q2 here free after signing up for the weekly newsletter.

As a bonus you will also get the Complete SeoCustomer Guide 2011 and 2012Q1.



Have a great day out there.

Carpe diem, Henrik



Creating an integrated marketing campaign

When we are going to create an integrated marketing campaign we are going to use both online and offline elements.

Be sure you start by identifying your customers need, what kind of solution do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print. I would like to show you this infographic for an Integrated Marketing Campaign to give you some ideas.

If you click on it you can see it larger.































Embed Code

Here’s the embed code which you can copy and paste into your website or blog to show this infographic:

<div style=”width: 600px”>
<a href=”” />
<img src=””
alt=”Infographic: Integrated Marketing Campaign SeoCustomer” /></a><br/>
Infographic authored by SeoCustomer, a <a href=””>SEO, PPC, Social Media Traffic and Link Building</a> blog, To view the original post, see the original <a href=””>Integrated Marketing Campaign</a>. </div>





winnerIf you have been doing Google Adwords or other PPC ads, you know that you have to test your ads so you can get the right winner. 

But are you sure you have the right winner? Which metric should you use?

Before starting we will have to sure we have enough data to declare a winner. So I will go to

This is a A/B test calculator.

Really awesome if you have a split test with 2 ads.

I have made this example to show you how to declare a winner of the split test. I have 5 ads competing against each other.


Impressions first

When creating an ad – you are also creating a keyword. When somebody searches for your keyword, your ad can be displayed.

So you will have to have the right keywords. With no impression you will have  no display and therefor no sale.

So your measurement should always start with the impressions.

In my example here the ads all got 10.810 impressions.



Clicks and cost

Next measurement is the clicks. How many people are actually clicking on your ads? In my example ad 1 got 536 clicks, but ad 4 is leading with 1063 clicks.

You are only paying when somebody is clicking on your ad – so you will have to check out your costs too. Ad 2 is the ad with the lowest cost (182 dollars).

With cost and clicks you have now the possibility to calculate the CTR (Click Through Rate) and the CV (Conversion Rate).

But now you will have a problem. If you are using the Conversion Rate what about the impressions, the click through rate or the average sale amount?

What is the best scenario – to have a high CTR and a low CR? Or a low CR and a high CTR? Or maybe a mid-range CTR and a mid-range CR? You see the problem? Which ad is the winner?

The ad with the highest CTR is ad 4 with 9.83 percent. So maybe ad 4 is the winner. The ad with the highest CV is ad 2 with 10.95 percent. Well ad 2 might be the winner too.


Conversions – lets get some sale

We are not really interested in impressions or clicks right?

I would rather get some sale – so we have to find out how many sales or conversions we get from our ads.

In my example ad 4 get 62 sale and ad 3 is only getting 38 sales. So now we can calculate the Cost Per Acquisition. The winner in my example is ad 2 – because we want the ad with the lowest cost.

So maybe ad 2 is the winner?

When using the cost per acquisition you don’t take into account the volume (that’s the impressions and clicks) or your average sale amount.

We will have to use a metric that incorporates your CTR, your costs, your conversions and the average sales amounts into one metric.

So I will like to introduce you to Profit Per Impression (PPI).


Profit Per Impression (PPI) – a much better metric

To use the PPI you will need to calculate your revenue and your profit.

Revenue can be a little difficult to calculate if you are selling a lot of different products. My revenue is highest at ad 5 with 784 dollars.

Profit is your revenue – cost. In my example I get the highest profit using ad 1 with 438 dollars.

Now you can calculate your PPI. You just divide your profit with your impressions.

With ad 1 I get the highest profit per impression with 0.041 dollars. So ad 1 is my winner.


Well what about the Quality Score? 

We just found out that ad 1 is the winner – but you will have to think of the Quality Score too (if you are working with Google Adwords).

“Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad.

Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad” (taken from Google Adwords).

If you pick an ad with an overall low CTR – it will hurt your Quality Score. A lower quality score will give you a lower average position of your ad, and a higher CPC.

So if you have 2 ads with almost the same PPI, you should pick the one with the highest CTR.

Well I will still pick ad number 1 in my example here. If you are in doubt you can make a test between the 2 last ads.



Always do  a split test with your ads and be sure you use the right metrics.

First of all be sure you have enough data. Without enough data you might pick the wrong winner.

Next time go and use the PPI metric to get your winner.


GuideFrontFree giveaway

Go and grab my free Complete SeoCustomer Guides 2011 and 2012 Q1 – full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building


Have a great day out there…

Carpe diem







wordsWe all want to write a good headline – and there are some great tricks that I will share with you.

So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it.

But without a killer headline – people will not read your page, it doesn’t really matter what you have done regarding SEO, your bounce rate will be high – and you will not sell anything.


Start with the headline
Yes of course you will say. But not everybody is doing this. If you start with the content – you will be put tin the position where you might have to reverse-engineer your promise.

Give a promises to the reader in the headline. This way you will force yourself to communicate the benefit that your text will deliver to the reader – in exchange for spending time (valuable time).

The headline is very critical – in just a few words, you will have to attract visitors, reduce bounce and boost your conversion.

I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.

So – hmm – I will have to tell you how to write this killer text right? That’s my promise.


Headlines are not science but art
Well – I hope you agree that a headline is important – and I wish I could give you 10 rules and say – here you are. But you are not so lucky.

To write a great headline is an art, but it’s not a science. But I can give you some good general guidelines.

So grab your cup of coffee – here we go…

  • Catchy – you have to grab the reader’s attention. Remember the AIDA model
  • The main point – your headline should summarize the main point in your article
  • Curiosity – could you make the reader curious about your text – you really made a great headline right? Did I make you curious with the headline – “How to write a killer headline”?
  • Not too long (and not too short) – if it’s too long – the reader has already left your page again. If it’s too short it might be boring
  • Get inspired – read other blogs and magazines
  • How to – this is a great way to grab attention. Just like my headline in this article – well remember not to overuse it – so you will end up with 50 articles all with “How to …”
  • Lists, with numbers – you can make a headline like this “10 tips …”
  • Say it – say your headline out loud. Show it to your girlfriend or boyfriend. Come up with 3 or 4 headlines and ask for their opinion
  • Question headline? Always great to use a question. I could have “Do you know how to write a headline?”
  • Write it first – yes as I told you before – start with the headline not the content of the article


The top 10 most powerful English words
The psychology department at Yale University have made a study – which showed that some words are more powerful than others.

The top 10 most powerful English words according to Yale are theses

  1. You – Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copy-writing, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.
  2. Results – Works in rationalizing a purchase.
  3. Health – Especially powerful when it applies to a product.
  4. Guarantee – Provides sense of safety at the time of purchase.
  5. Discover – Presents a sense of excitement and adventure.
  6. Love — Continues to be an all-time favorite.
  7. Proven – Helps remove the fear of trying something new.
  8. Safety – This could refer to health or long-lasting quality.
  9. Save – We all want to save something.
  10. New – It’s part of basic human makeup to seek novelty.


Other strong words for your text
Words can be very powerful. Use the word carefully – and you will get the attention you deserve. Beside the 10 most powerful English words, there are other words with a lot of power.

  • Announcing
  • Confidence
  • creativity
  • Discount
  • Easy
  • Energy
  • Exclusive
  • Free
  • Hurry
  • Improvement
  • Inspiration
  • How
  • Secret
  • Success

Now I am worried about my headline… Hmm. You think “How to Write a Killer Headline” is okay?


 GuideFrontFree marketing Giveaway

Remember to grab my free Complete SeoCustomer Guide 2011 and 2012Q1 – over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Carpe Diem


dont make me thinkLong time ago marketing people were always talking about “The Customer is King”. And we can still learn a lot when we talk to the customers.

What if we have the best quality product and it’s also the cheapest one. Well we should have some sell going on then. But maybe our viewers can’t find the product.

People are impatient. So if they can’t find the information they are looking for right away they will leave your site. So the issue is “Don’t let the viewer think”.

There are plenty of other websites available – most of the people will leave your site within 10 seconds.

I found this example.


time on site

Go and check out your own Google Analytics data.


What is usability testing?
Usability testing is a quality test that will tell you how easy your website interface is to use. The goal is to improve the ease-of-use during the design process.


Usability has 5 quality components:

  • Learnability – how easy is it for users to accomplish basic tasks the first time they see your web design? Remember don’t let the customer think too much.
  • Efficiency – how quickly can the users perform different tasks?
  • Memorability – when the users are coming back to your site how well can they perform different tasks?
  • Satisfaction – how satisfied or pleasant are the users with your design?
  • Errors – how many errors do the users make?


The basic components of a usability test are

  • Find some representative users
  • Ask these users to perform a task with your design
  • Observe what the users are doing – is it difficult to find the information? Is your navigation logic?


When we are talking usability we also have to talk about utility. Utility is whether your design provides the features they need. Do the users want a search bar? Do you have a search bar?

And how useful is your website. Useful is usability AND utility. So the perfect website design is a website with high usability and high utility.


Usability testing is an ongoing process
You will need some different usability tests. Here are the main steps

  • Before starting the new design – test the old design, what is the good part and bad part of the present design.
  • You can test your competitor’s design. Get some ideas of alternative interfaces and features.
  • Make paper prototypes of one or more designs and test them
  • Keep on testing during your design process.
  • When you have your final design ready test it again


GuideFrontFree marketing giveaway

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Competitive & Marketing Intelligence

Do you really know your competitors? What are their keywords? Where are their customers coming from?

There are a growing number of great tools which can help you discover a lot of useful information about your competitors.

It is essential that you comprehend and evaluate your company competition. So how great is your website compared to some of your competitors?

So now we can use all the data from the internet in a brand new intelligent way.

So grab your cup of coffee and let me show a few of all your possibilities with KeywordSpy


Spy on your competitor



















KeywordSpy is a keyword intelligent research tool. It will tell you which keywords that are being used by your competitor. Both organic and paid. It’s checking Google Adwords, Bing/Microsoft Adcenter and Yahoo Search Marketing.


Check out the organic and paid competitors

The picture below is showing the results from the keyword “SEO” in Denmark – both organic and paid.





















With this tool you can pick out the most profitable keywords from your competitors and then tailor the traffic to your website.



Who are the competitors for the keywords?

The next screen picture is showing the PPC ads for SEO in Denmark.

















And here are the organic competitors.


















Check out and get ideas from the ads

And why not check all the ads about SEO in Denmark.
















You can easily uncover the competition landscape by knowing your competitors’ PPC and organic campaign strategies in just a few seconds.


Check out the competitor’s website

Now you can try to search a domain instead – and check out a specific website. And get all the organic keywords it’s ranking for and how they use the paid keywords. Awesome.

Here is an example of


















And here are the competitors for Apple – for both the organic and the paid keywords.
















You can build a profitable list of keywords using your competitors’ keywords.

Pick out the precisely the profitable keywords and ad-copy combination of your competitors with the ROI indicator.

Search the data by domain, keywords, destination URL and ad copy content. You can also search locally (I can use Denmark).

You have a free trial. It’s really awesome.


GuideTotal eMarketing Giveaway

As always if you haven’t got it already – come and grab the free SEO guides from SeoCustomer. You can now get both the Complete SeoCustomer 2011 and 2012 Q1. Over 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.


Time for my coffee – take care out there..




Make the best of your Facebook ads

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook.

And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.

Social Fresh’s new 2012 Facebook Ad Report gives us a little insight from their survey of experienced marketers, some analysis and some tips. So let me show you some of the tips and tricks if you are planning to make some Facebook ads.

















Awareness is the most popular goal for Facebook ads

The graph below shows the percentage that the advertisers mostly use the the Facebook ads to get awareness.

















Targeting Criteria

So the most popular Facebook ad criteria is “age” and then “country” and “precise interest”. Facebook ads are perfect for doing a very local campaign.

And check out the orange data – it shows the criteria regarding locations. A very important criteria too.

















Sponsored Stories get the highest CTR

It seems that sponsored stories get a higher click/through rate (CTR) and a higher user engagement. But still 55 percent of the survey respondents didn’t use sponsored stories.

According to Facebook sponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance you’ll see them. They are regular stories that a friend or Page you’re connected to has shared with you.


Change your Facebook ad 2 to 3 times a week

If you see the same ad again and again – your eyes will get used to it and in the end you will not really see it. So the question is what is the average Facebook ad creative lifespan.
















As you can see the the average Facebook ad creative lifespan is highest at 5 to 14 days. And then only 1 to 4 days. So the lesson is that you have to change your creative ad very often. Don’t use it too long. Change it a couple of times every week.

Justlin Kistner from Webtrends has said that the data from Webtrends shows that the average Facebook ad has the highest CTR in the first 72 hours. That is also telling us to change the Facebook ad 2 or 3 times a week.



Which pricing model is the most popular – CPC or CPM

So what about CPC (cost per click) or CPM (cost per thousand views) – which one of the two pricing options is used the most do you think?

Well respondents overwhelmingly prefer paying per click.

And by the way the average CPC is 0.80 US dollars.


Free marketing giveaway

Remember to come and grab our Complete SeoCustomer Guides from 2011 and 2012. 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Time for coffee.. Have a great day out there..




When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only – Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or Facebook PPC ads?

In the end we have to figure out where we get the highest ROI. You will have to check out the positive and negative things about each media. So let me show you some pros and cons of each channel.


Google PPC Ads



















Advantages of Google Adwords PPC ads:

  • Reach. You will reach about 80% of the internet users. So do you have to reach as many people as possible Google Adwords might be a great idea. The audience is much larger compared to Bing. Google Adwords are also shown on other major and strategic search engines and websites that collaborate with Google. So you can use Google as a multiple channels with search, display and banner etc. You can target PC, tablets, mobile, video etc.
  • Cost. You have full control over your costs. Google makes it easy for companies to control their cost. Companies will only pay when users get to their website. There is no minimum cost for the usage and you decide how much you want to spend. You will pay between 1 cent and 100 dollars per click.Google has a built/in conversion and revenue tracking code – awesome. A lot of great statistics where you can check location, site links, mobile click to call to improve your click through rate.
  • Timing. Timing is everything. When a customer is looking for something special on Google – like “big blue cars” – your ad will only show up if you what it to.
  • Flexible. You can get started right away within 15 minutes. And you can change the ad whenever you want to. You can also target the ad to a specific geographical location and languages. But you can also target device or time of day you want the ad to be shown.


Disadvantages of using Google Adwords ads

  • Every click counts. You will have to pay every click on your website – even though you don’t make a sale. Google Adwords becomes increasingly competitive as more and more advertisers join it. Depending on the competition the PPC and be very expensive. The CTR is low on the display network.
  • Payment. If you don’t pay on time Google will remove your ad (well fair enough right?).
  • Statistic. How high is your click rates compared to your competitors? You don’t know the competitors CTR and Google will not tell you.
  • Copy space. You will only have 25 characters in the headline and 70 characters for the rest. So choose your words wisely.


Facebook PPC ads

You can pay for your Facebook ads in 2 ways. PPC with a minimum bid of 1 cent for every click you will receive. Another method is CPM (Cost Per Mille) with a minimum bid of 2 cents for every 1,000 clicks you will receive.



















Advantages of Facebook PPC ads:

  • Generally lower cost per click (CPC) than Google Adwords
  • Great for creating brand awareness – branding
  • Large audience – there are now 845 million accounts on Facebook (that’s 12 percent of all people in the world!).
  • Targeting. One of the biggest advances is the targeting possibilities. You can target by gender, marital status, location, age, interests/hobbies, likes etc. Awesome.
  • Locale targeting (I haven’t seen this in other countries – give me a comment if you have, thx) – you can use Facebook as a local marketing. Only show the ad for people living in a specific postcode.
  • Expose time. Users are more likely to stay on Facebook for a longer time than on Bing or Google. So the user will be exposed to your ad for a longer time.
  • Images. You can use imagines which can make it more likely that users are paying attention to your ad.
  • Characters. You have 135 characters – much more than Google Adwords.


Disadvantages of using Facebook ads:

  • Space. Not much space on Facebook to show ads.
  • Niche markets. The PPC cost for very specific niche markets can be very high.
  • Low click-through-rate (CTR) for eCommenrce compared to Google Adwords – People are using Facebook to talk and socialize with their friends and are not thinking of buying anything.
  • Weird, irrelevant ads – many irrelevant ads, free giveaways, reward programs etc. which give the ads less relevance when the consumer is viewer the ads.


Bing PPC ads

Bing was formerly MSN – but Yahoo and MSN joined their forces and made Bing. So when you are using Bing you are using the combined technologies and resources of Yahoo and MSN.
















Advantages of Bing PPC ads:

  • Easy to sign up. Just got to
  • Import your Yahoo or Google ads. This is really awesome. You can import your ads using the ad center. So you don’t have to duplicate efforts. So you should make a test using Bing and compare it to Google.
  • Targeting. You can target your ads to specific demographics. So if you are selling “used cars”. One of your ads can be made for singles. Another ad can be made for a local dealer. A third can reach pregnant women (hmm I don’t know if they need a specific used car?)
  • Ad center. Like Google Adwords the ad center is very easy to use. You have access to performance statistics.
  • Keyword bidding is often less expensive than Google Adwords or Facebook.
  • CTR and conversion tends to be higher on Bing


Disadvantages of using Bing ads:

  • In many ways Bing looks like Google Adwords
  • Volume. The biggest disadvantage is volume. Bing has a much smaller audience than Google or Facebook.
  • No built-in revenue tracking feature


You will have to know everything about your product/brand and your buyers – when you are choosing the right channel. And you should also consider a combination of the channels.

Maybe Facebook PPC Ads could be considered as an accompaniment to the Google Adwords instead of a replacement.

But like in Social Media you sometimes have to use several channels. So you own it to yourself to test other media than just Google Adwords. Make a pre-campaign and check out your ROI.

You will have to know and understand your customers and your market. Good luck with it.


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