Here you can read all about SEM

Impact Of SEO In E-commerce Statistics And Trends

In the last 6 months, the growth of the eCommerce sector is beyond the expectation. This is because almost all scales of businesses are affected as a result of lock downs.

In the post-pandemic situation, the rapid growth of about 17% is seen in the eCommerce platform. In this regard, a very important role is played by the web developers in the overall development.

Due to this reason, you should always focus on the hotel search engine optimization or the SEO aspects of your website. 

SEO is regarded as the defining factor of what are the top websites that appear in the search engines while we look for a specific item or topic

Along with that, SEO plays a very important role in determining the SEO statistics of the top and budding websites. In this way, you would be able to keep a close track of the latest industry trends.

Likewise, the influence of SEO is going to grow stronger in the upcoming future. 

So, in the below-mentioned section, you will find the impact of SEO in eCommerce statistics and trends that you need to consider. If you are finding any difficulties in this regard, then you can take the help of a professional SEO service provider like AIS Technolabs.

Important Facts And Figures To Look Into

  • Whenever it comes to starting an online experience, about 93% of the users focus to start it on Google or any other popular search engine.
  • Talking about the global desktop traffic search, Google ranks in the first position as it has about 79% of the market under its name.
  • A lot of the online marketers i.e. about 72% believe that content marketing is regarded as the most important and effective SEO tactic.
  • Half of the searches occurring online are only 4 words or longer than that. This is specifically because users like to search only some specific terms instead of typing simple terms.
  • According to the belief of about 57% of the B2B marketers, SEO can generate more leads when compared to the marketing initiatives or strategies.
  •  97% of the search results from the first page possess at least one image specifically within the page.      
  •  Users do not like paid ads. It is evident from stats and research that about 80% of the users tend to ignore paid ads in search results.
  •  As per the 2018 reports, about 1 billion voice searches were occurring per month. But according to the 2020 statistics, it was expected that half of the searches are made with the help of voice command.

Whenever any people hear the specific word ‘internet’, it is the Google that they think about. This is specifically because Google is currently considered to be the most well-known and widely used search engine.

So, your main focus should be to place your web page on the first page of Google. Here, you will find some of the SEO statistics which are worth considering. 

Online Shopping Preference

Currently, both the lockdowns as well as social distancing are restricting people from visiting departmental stores and shopping malls. Due to this particular reason, almost every person is inclined towards online shopping.

Previously, one of the common misconceptions was that online platforms do not sell good quality products.

In this regard, social media recommendations contribute to play a very important role.

Whenever you sell good quality products on online platforms, people will start buying that particular product out of their need or curiosity.

As a result, words will spread regarding the high quality which is known to be social media recommendation. So, you would be able to increase your sales by selling the best quality of products.         

Importance Of Optimization

After you have properly analyzed the present eCommerce trends and statistics, you will realize the importance of opting for the help of a digital marketing or SEO service company.

They will play a very important role to effectively transform your website into an ideal platform for customer handling.

Some of the most important tips to keep in mind include:

  • Investing in product photography so that the customers can virtually feel and test the quality of the product which you are offering.

Not only that, but a close look at the images will help you to understand the appearance or functionality of the product. Due to this particular reason, you should always use the best images of the products.

  • Using the right content is another important factor as the potential customers will consider visiting your website, in case they notice relevant and regular blogs from your website.
  • Optimizers will generally focus on the important features of both the writing and also images. With the help of this, you would be able to compete with the similar items which are available in the market.

Driving More Traffic

Another important thing is to focus on different tips and tricks which contribute to driving more traffic to your website. In this regard, the optimizers will always emphasize the loading speed of the page, particularly on smartphones.

Currently, the maximum number of people consider visiting eCommerce websites on their smartphones. So, if the loading time of your website is higher, then you would not be able to drive more traffic to your website. 

Staying At The Top

Whenever someone searches for the related products that you are selling, then your website should appear at the top of the search engine result page. This will again help to effectively increase the sale through an eCommerce platform.

Although this sounds easy, this is not at all an easy task to perform. In this regard, optimizers contribute to play a very important role.

There is very high competition across the online platform and so, it becomes very important for you to focus on the SEO aspect of your website to get the best results.

Boost In The Digital Sales

Clutter-free websites look good and also, contribute to having a great impact on the visitor’s mind.

Due to this particular reason, optimization is considered to be the most important factor which helps in the growth of your eCommerce platform.

Final Words

So, SEO contributes to having a lot of impact on eCommerce trends and statistics. These SEO statistics will help you to effectively grow your business. In this regard, one should focus on understanding the complexities of SEO to perform in the best way.             

How to monetize your blog? Beginners Guide

Introduction

Most bloggers love to keep the blogging facts under wraps. But I think when you are going to start blogging, your focus should be on monetizing, right? Well, I will disclose the monetizing facts and ways. So, stay motivated for a flawless journey ahead. 

A good quantity of people, day by day, are switching to the blogging industry. Many of them received claps and fame. I think you also have thought of doing something extraordinary to take to the top of success. Blogging thereby can be a better choice for you. If you have yet started or are going to start is not a great matter of concern. You need to know how to monetize blogs.

Through monetizing blogs, you can open various levels of income. Polish the ways after you study this article. So, you never change the module of success. Let’s forward to the forms of blogging monetization. 

Significant Immutable Facts Of Blogs

There are essential things you should know when you start. If you have already started blogging, you may know some. So, let’s see what your pick points are to get started.

 Blogging Purpose

When you write a blog, you put astonishing significant facts into it. For example, if you are writing on travel, you have to show your purpose for this log. It can be your passion for visiting places or for someone whom you are guiding. So, clear your concept in the blog.

Quality

Quality is a significant part of content. You should know what readers love. You provide them with that and maintain good quality. When your blog is written using attractive words and modern English, people get attracted to it. Also, you put enough information in the content.

Engagement

If you want to know how to monetize your blog, you should know about engagement with the readers. You won’t receive the reader’s attention until you create engagement with the readers. 

However, use conversational language and create engagement with the readers. 

How To Monetize Your Blog?

After spending some time in the blogging industry, it is common to think of money. There are dozens of ways you can explore to monetize your blogs. Let’s go through them. Make sure you will follow each of them. In just a few times, you will receive an excellent way to back on stream.

Become Demanding Freelancer

Freelancing is a suitable method of earning money through blogging. Generally, here you don’t need to be concerned about trafficking. Yes, just write for others and also get paid for that. Most famous bloggers in the U.S write blogs in exchange for money. 

Don’t leave the scope of earning a lot. Usually, bloggers earn $50,000 in months. So, you can also reach the same as per your capacity.

Affiliate Marketing

Affiliate marketing is a trending method of earning massive amounts in a single month. You can make thousands of dollars. Yes, it is happening each and every time. Generally, the brand owners find affiliates who will write blogs on the products and publish them on their sites. 

Make the best handpick. Generally, e-commerce sellers set backlinks so that readers can directly switch to the main page. So, you write blog products and take a percentage of every selling product. It is one of the effective ways of monetizing your blogs.

Adsense Activation

For those who ask how to monetize your blog, I recommend showing ads in the blogs. Yes, it works. Just a few days ago, an American blogger received $8,000 in a single time. So, I think this would be a good choice for your website.

This could take a few times, from opening an account to activation. Google offers AdSense to earn from showing ads to the readers. This time, it would be the best choice if you show ads to your readers. Through the PPC or Pay-Per-Click, people earn handsome money. So, you develop a website with excellent making every month.

Review Blogs

Social Media Marketing Plan is to grow your blogging sites. It takes more audiences and traffic to your places. Thousands of people read review blogs before they buy something from online stores. For them, review blogs are very relevant. You go through the products, and then you write review articles on them. 

In just a few times, the readers will start reading, and your traffic will also increase. Besides this, keep on following Social Media Strategies

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Secure Sponsorship

Sponsorship is something that helps other sites and brands to grow their business. Definitely, when you sponsor others, you will wear a handsome change. First, you measure how much you want to support other businesses or companies. In fact, if it is a service-providing agency, then also you can go through it. 

You must have a high-trafficking website to promote other companies and brands. If you have no problem, just proceed and earn. But be careful about the sponsorship. You must not harm your readers by sponsoring companies and businesses. 

Social Media Marketing

Social media marketing is one of the popular ways of online monetization. Obviously, it does not hit businesses, but it affects other industries. Firstly you have to create the marketing strategies then you will be able to reach your destination. 

Share the blogs you have written previously and also create ads on social media. These all help to gain more traffic to your website. You have to keep up with the frequency of the content. Are you ready? Then proceed with the strategies and monetize your blogs. 

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The Bottom Lines

If you just picked your car, it takes a little time to settle everything. When all is stable, it will start earning by itself. You can make the ways prominent. There is nothing more to do. Polish the steps and wait for the best outcome. 

I have seen people put four/five ads on their blogs to fetch more money. But you should not follow this. For the readers, it goes monotonous and creates a destructive impact on the work. It is best to have money in a standard procedure. Write more and publish.

How to Use Keywords on Your Marketing Strategy Effectively?

It’s common knowledge that executing an effective keyword campaign is key to generating massive traffic to your site or platform. This is because a massive chunk (up to 93%) of web traffic is from search engines. Also, about 75% of web searchers stay on the first page of search engine result pages.

This means that companies or individuals who don’t put much thought or effort into an excellent keyword campaign will have no returns or yields for their investments in SEO, search engine marketing, and other channels of paid advertisements.

With that said, a well-executed keyword campaign will yield desirable results for the party involved.

So what are the ways to use keywords effectively in our marketing strategy?

Be Familiar with your Target Audience

A good keyword campaign has to be centered on a target audience. The executors of the campaign should be familiar with the habits of the people that constitute their target audience. They should be aware of their educational level, online and offline habits, areas of interest, and other demographics.

Knowing the relevant information, you can develop your content and the best keywords based on the demographics of your target audience. For instance, if your target or niche audience are video gamers, and you’re a gaming platform, you can use keywords relevant to the gaming world.

When your keyword speaks directly to your niche audience, your marketing campaign is likely to yield results.

Don’t Stick to One Type of Keyword.

In the world of SEO, there are three major types of keywords: short-tail keyword, middle-tail keyword, and long-tail keyword. Using a variation of keywords is one of the best ways to use keywords effectively.

Long-tail keywords can be tricky to use because it involves at least four words. Their length makes it challenging to incorporate them into the content. Also, they yield an average search volume, nothing too spectacular.

However, what this keyword lacks in quantity, it more than compensates for in quality. Long-tail keywords are the most targeted kind of keywords, and they offer the greatest chance for conversion among types of keywords. A good example is “the best fitness centers in Manhattan, New York”.

Then there are short-tail and middle-tail keywords. Both are not as specific or concentrated as long-tail keywords, but they yield a much larger search volume. They are also easier to blend or integrate into the content you’re developing. A good example is “best fitness centers” or “fitness centers”.

Using the Right Keywords

To do this, you need to think like your target audience. This will enable you to know the keywords they will likely use to conduct their search on Google. Keyword tools like Google Keywords Planner and Yoast Suggest Expander will help you know the most popular keywords.

You should also be familiar with search intent. For instance, if you’re handling a campaign for a moving company, the keywords you should use will include:

  • Nearest moving company
  • Moving contractor
  • Moving company
  • Movers near me

Now, these are the keywords that your target audience will most likely type on the Google search console to locate a moving company. But your keyword shouldn’t be limited to the above options. You can add associated phrases such as:

  • Storage of house items
  • Packing furniture

If you’ve hit a wall when it comes to ideas of keywords for your campaign, simply take one of the keywords and search on Google. Once the results load, scroll down to where you see related searches.

Aside from helping you with ideas, they can give you helpful insight into how your niche audience search for similar or identical services or products.

Consistent Use of Keywords across Various Channels

The keywords you use are just as important as how you use them. So your keyword campaign shouldn’t just stop at getting the most suitable keywords. It should extend to the creation of quality content. Your content should be keyword-rich, and the keywords should be inserted seamlessly all through the content.

Nowadays, blogging has gained more popularity, with many companies desiring a solid digital presence. Many companies’ websites have a blog section. This blog is the perfect platform for publishing your keyword-centric content.

Frequent blogging on the company’s blog will yield results because it will eventually get recognized by Google. This keeps the search engine coming back regularly to your site, gradually improving your ranking on search engine result pages.

Keyword Positioning

In the process of incorporating your keywords with your content, you should know the appropriate sections of your content to place your keywords. However, making your content keyword-rich doesn’t mean you should splash your keywords everywhere and anywhere you can. That takes your content from keyword-rich to keyword-stuffed.

The appropriate places to position your keyword in your content include:

  • Title
  • Headings
  • Image captions
  • First sentence
  • Last paragraph
  • Meta descriptions

Author’s Bio: Lori Wade is a content writer for cleancommit.io who is interested in a wide range of spheres from eCommerce to web development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!

5 Simple Steps To Effective Automated Marketing

Whether you’re a business owner, manager, marketer, or any other type of professional looking to market yourself or your brand online, it’s essential to realize that the race can be fierce! 

And, modern marketing requires a steady, consistent effort if you want to make the most of your online presence. 

Fortunately, marketing automation makes it easier than ever for businesses and brand owners to monitor, manage, and maintain their online presence without doing all of the work manually. 

Below, we’re looking at five simple steps to creating an effective automated marketing campaign. 

Knowing Your Audience

Since you’re looking to automate your marketing processes, you’ll need to start by learning as much as you can about your target audience. 

Your target audience members, also known as your ideal customers, are the people that are the most likely to interact with your brand. 

Therefore, these are the people that you’ll want to target with your marketing and branding efforts. 

Creating buyer personas is a great trick for learning about your target audience members as much as you can. 

Buyer personas refer to fictionalized character representations of your ideal customers and include information, such as their average age range, pain points, hobbies and interests, gender, geographic location, and more. 

Essentially, the more you know about your target audience, the better you’ll craft automated marketing campaigns that will be more likely to connect effectively with your audience. 

Email Marketing

Email marketing is one of the best, most personalized ways to do it when it comes to staying in contact with your prospective and existing customers. 

By using email marketing tools, such as MailChimp, ActiveCampaign, or Zoho, you can easily automate the process of sending out greeting emails, subscriber signup emails or thank you emails to your contacts. 

These tools will also allow you to collect and aggregate lead email addresses, manage your contacts, segment your email list, and more! 

Social Media Marketing

When keeping your business or brand active on social media, it can be easier said than done. 

Fortunately, you can use platforms like Buffer or Hootsuite to monitor, manage, and automate your social media activity. 

Using these tools, you’ll be able to gain valuable analytics and insight about your social media audience, which you can use to plan and schedule social media content days and weeks in advance. 

SEO

SEO, or Search Engine Optimization, is the process of setting up your website so that it is visible to search engines. 

In turn, this process is often able to drive tons of free, organic traffic to your landing pages and blog posts. 

However, SEO is somewhat complicated because it relies on tweaking a wide range of website elements, such as your URL, your page meta descriptions, meta tags, alt text attributes, and more. 

That said, as you learn about SEO or gradually build and optimize your website, you’ll be able to generate a steady stream of free, organic traffic to your pages. 

Customer Service

In today’s digital landscape, consumers are finickier than ever before. 

Therefore, modern brands must have helpful and responsive customer service available at all times or risk losing favour with their customers whenever they have an issue. 

However, for smaller businesses or businesses with limited resources, having 24/7 customer support is simply out of the question. 

Fortunately, chatbots and automated response features on platforms like Facebook Messenger make it easier than ever for brands to maintain helpful customer support, even when nobody is in the office to help! 

Marketing Automation 2021

Whether you’re looking to promote a product or service, automated marketing makes maintaining your online presence as stress-free and straightforward as possible. 

By knowing your audience and using tools like MailChimp, Buffer, and Facebook Messenger, any brand can easily monitor and manage customer communications and make the most of its online presence at all times!

An excellent online marketing strategy has several components, but one of the most crucial to consider is your content strategy. On its face, it sounds pretty simple; content strategy is how a marketing department plans, creates and manages its created content. Actually implementing a content strategy can be anything but simple, however. 

This article isn’t about how to create a good content strategy but rather one important consideration you should keep in mind when creating one. Effective graphic design can turn a good content strategy into a great one. Here’s why. 

Internet Marketing Content Needs Visuals

Any good content needs imagery and visual components in order to be successful. Furthermore, as search engines become more intelligent, they increasingly scan internet pages for relevant imagery when returning search results; therefore, images become crucial for search engine optimization (SEO). 

Beyond how images feed into search algorithms, they also encourage more interaction and more backlinks from other sites. Posts with visual content can generate more shares, and content that includes video can boost the number of backlinks to the content from other pages. Since both can improve a site’s SEO ranking, it becomes crucial to implement graphics carefully.

Good Graphic Design Can Improve Website Metrics

One of the reasons behind your entire content strategy is probably to improve your website’s metrics. This may include measurements like clickthrough rates, time spent on your page, number of conversions, number of visitors, or how many pages a person visits. All of these metrics are valuable, and good graphic design can help improve all of them. 

There are various reasons for this, but suffice it to say that a large part is due to how much impact visual content can have on the human brain. A good graphic designer can choose a suitable color scheme and relevant imagery to help your brand get its message across, often without even using any words. 

If you’re going to focus on one graphic, make that your logo. If you’re a small company without a significant brand presence, you often have very little time to make a good impression on potential customers. Your logo needs to effectively capture the essence of your brand and convey that to your audience. If you’re in need of a logo and you’d rather design one yourself, head over to LogoCreator, where you can create one completely for free from a variety of templates for many different industries.

Graphic Design Goes Beyond Marketing

Graphic design isn’t only useful from a marketing perspective, though. Even if your primary goal for your online content isn’t to sell your product, graphic design can help. Nobody wants to visit a clunky website that looks like it’s from the early 2000s; the average website visitor expects a modern, sophisticated design filled with high-quality graphics. Your website needs to meet and exceed that expectation. 

Check out some of these statistics for graphic design over at Don’tDoItYourself, and if you’re not convinced after reading through them that you need graphic design, we don’t know what to tell you. More small businesses realize that graphics are increasingly important to their bottom line. They’re willing to invest more in paying for custom design. Many people cite website design and appearance as a main contributing factor to whether they make a purchase. Clearly, graphic design is an important part of growing a business.

A good content strategy should include how graphics will fit into the larger equation. Great graphic design, created by a professional, can really enhance your internet content and improve your business in a few different ways. 

By Casey Day