Read here about getting links to your website

Assemble your connections: Link Building Secrets to Success

If you want to rank on search engines, backlinks play a vital role. It is that simple. It is difficult for a page to rank organically without relevant links pointing to the web page. 

According to Google’s Search Quality Strategist “Andrey Lippatsev,” links and content are the two leading factors that can take you into top rankings.

A study by Perficient Digital showed that links are a powerful ranking factor and will likely remain so in the years to come.

Why are backlinks necessary?

Backlinks should be the top priority for any SEO professional. But the question is: Why are they so important?

To understand this, you will need to get your head around the ranking algorithms of the leading search engines. Back in the days of search engines like Yahoo and Alta Vista, search results were entirely based on a page’s content.

Today, with algorithms like RankBrain and PageRank (PR), search engines look at a page’s content as well as the number of people linking to the page. 

Each link to a page acts as a ‘vote’ and determines the quality and relevancy of a webpage. Several studies highlight the correlation between backlinks and higher rankings. One study from Backlinko found that links remain critical for ranking positions.

However, that is not all. With updates such as Google Penguin, Google now focuses more on a link’s quality when ranking various pages.

So, how do you build quality links and ensure that your page appears higher in search results? In this guide, we will reveal the link building secrets that will certainly improve your page ranking.

1. Craft quality content

It is no secret that top-notch content can unlock doors to quality backlinks. But, simply publishing content is not going to earn you backlinks. It turns out that certain types of content work best for link building.

  • Visual content: Visual assets attract not only huge traffic but also generate amazing backlinks. You can add images, graphs, diagrams, charts, and other visual content formats to earn more backlinks.
  • How-to guides: Resources that provide in-depth information about a topic are found to generate maximum backlinks. Guides are the go-to resources because users are always on the search for information on the web. So, help them and give them the answers they are looking for.
  • Surveys and statistics: Content that reveals industry stats, studies, surveys, and data are highly linkable. Research-based content adds credibility to a webpage and presents it as an authority site.
  • List posts: BuzzSumo analyzed 1 million articles and found that numbered lists generate far more backlinks when compared to quizzes, infographics, how-to guides, and even video content. They work because lists posts, pack tons of information into a digestible way.

2. Email outreach

You can also build links by reaching out to bloggers, journalists, and influencers in your niche. A good way to find out potential linkers is by searching your target keyword and putting the first URL into a link analysis tool. Look for backlinks and find people who have linked to the resource. These are your potential linkers.

In the next step, you have to find their email addresses. Sounds too much work? Worry not. There are several tools that take in a domain name and provide the email addresses associated with that domain. Once you have got their email addresses, you can send your scripts to them, asking for links to your website.

3. Guest blogging

Guest blogging offers a free or nearly-free promotion. It is a valuable way to drive new traffic and generate links to your website. You should search for high-authority guest sites with followers count in millions and craft a quality guest blog to access the fans.

To get started with guest blogging, you will need to prospect for websites that allow guest posting. This can be done by performing a custom search on Google like this:

Check out the guidelines and start submitting your guest posts. Guest blogging is more effective because you do not have to spend hours searching for potential linkers and waiting for weeks for their response.

4. Mention influencers in your posts

You might have seen articles with headings like ‘Top X industry experts’ or ‘Best digital marketers.’ These are high link-generating articles because the influencers mentioned in the articles will likely share it on their page, which will generate more links. 

When you mention a person in your blog, you let them know that they are popular and an authority figure in the industry and that you have quoted them. This makes them want to give a link back to your article because, honestly, everyone likes to be praised!

5. Leverage social media

Social media platforms like Facebook, Instagram, Twitter, and YouTube are excellent avenues to connect with your followers and build a lasting relationship. Engage your fans on these platforms and encourage them to link you on their personal profiles through posts, comments, and inbox. 

This method will be effective only if you keep a strong connection with your fans on social media. If they genuinely like you, it is very likely that you’ll get more links to your landing page.

6. List your site in online directories

There are online directories that offer useful information to users and a link to your website. Search for directories relevant to your industry and list your website there. This makes it easier for your site to get indexed in search engines and help users find you online.

7. Hire a link building agency

Hiring a link building agency is a good option, especially if you are too busy to build links yourself. Choosing the right agency is tough. Many people follow shady practices to build links. Therefore, it is advised to choose a team of professional digital marketers that can cater to your needs.

A blog published by Growth Proton discussed the importance of link building for businesses. According to them, inbound links are crucial. However, the agency you partner with dictates the success of you link building campaign. 

Before you partner with an agency, research about their strategies, practices, and past work. Evaluate your options and go for the one that doesn’t promise only but deliver. 

Take away

Link building seems pretty simple in theory, but it requires a lot of effort, time, and resources. As the search engine algorithms and link building practices are going through constant updates, you will need to keep up with the changes to ensure your success with link building.

How to Efficiently Manage Your Link Building Project

How to Efficiently Manage Your Link Building Project

In the SEO industry, link building remains as one of the most effective methods of improving your website’s ranking. With more than 1.7 billion websites existing in the world wide web, the competition for the top SERPs is tight.

So if you are looking to increase your chances of gaining a better spot, especially on Google’s search results, you’d better start rolling out some link building projects for your website. But if you are already handling multiple SEO projects at the moment, how can you run your link building more efficiently? Follow these simple steps and start building your website’s SERP rankings through link building.

Create a detailed link building plan

Just like any other projects, you need to first create a plan before moving on to your next steps. To run a successful link building campaign, you will need to plan how to handle everything. Planning is a crucial step as this is the time for you to identify what your goals are and how you will work on achieving it.

As part of your plan, you will want to write down your specific goals in conducting a link building campaign. Do you simply want to increase traffic, improve your website’s ranking, or to build your brand’s reputation? Or is it all of the above?

Based on what your goal is, you can then move forward with identifying how you will meet your goal. Will you need funds to pay for links? Will you need to hire a writer to submit articles? By planning, you will have a direction on how to accomplish your link building project and achieve your ultimate goal of improving your website’s ranking.

Focus on relevant niche

To optimize your link building efforts, you will need to focus only on building links with relevant websites. Nowadays, search engines, especially Google, have been streamlining their ranking criteria and giving importance to relevance and quality of links. So if you don’t want to penalize the website you are working on, you should stick to linking with websites within a tighter, more pertinent niche. 

For example, if you are building links for an event planning business, you should build links with websites that are related to weddings, birthdays, flower services, catering, and the like. See to it that you provide them with a good reason to want to link with your website, too. For that, you can start by creating quality, highly informative articles that people within your niche will find useful.

Authoritative sites see to it that they offer articles that their site visitors will want to read and use as resources. Your website will benefit from doing just the same.

Research websites and contacts based on your niche

Once you have identified the niche that you will want to work on, you can now start scouring the internet for websites that you can use for your link building campaign. You will want to create a database containing all websites that you can connect with, including their contact details and the different means that they will allow you to link with them.

Some websites offer guest or  sponsored article submissions, while others allow paid link placements. Depending on your preferences and your needs, you can choose any or all of these options to get more links towards your website. Just see to it that the websites that you are contacting are reputable and that they belong in the same niche as yours.

Implement and follow a process

Once you have your contacts ready, you can now begin your outreach. But more than just requesting for websites to link to you, you will also need to make sure that you are keeping track of everything that you are doing. Once you start communicating with multiple websites, you might find yourself getting lost or confused. So if you want to make sure that you are doing everything correctly, you might want to organize your files and follow a process if you want your link building campaign to be a success.

Link building requires a variety of tasks — from researching and preparing a list of websites to communicating or negotiating with website owners/managers and preparing your links or articles for posting. Then once you have your articles ready, you have to submit it for review and wait for updates from your contacts. If you did a great job preparing the article, chances are, your contacts won’t have to request that you alter any parts of the article in accordance with their guidelines. Afterwards, you will still have to wait for further updates to see if your article is published, including the links you want included for your website.

So yes, link building will require lots of work and monitoring. But if done right, your efforts will pay off and you can eventually boost your website’s ranking. Just be sure to always follow your process and see to it that you document everything so that you won’t have to lose track of any work you have so far done.

Use tools to document your campaigns

Needless to say, you will need to take advantage of technology to keep your link building campaign running smoothly. Apart from maintaining a database of your contacts, you should also consider using a project management software that will make it easy for you, and for your link building team, to monitor the progress of your campaign. 

Many visual project management tools are now available online, most of which are implementing the Agile methodology. Be it Extreme Programming (XP), Scrum, Crystal or Kanban project management, these are all designed to make it easy for project managers to keep track of their processes more efficiently. Moreover, with a project management tool at hand, you get better visibility of what is going on with every step that you and your team takes for your link building campaign.


Whether you are running a campaign for your own business or you are offering link building services to other businesses, it matters that you get to manage your campaign smoothly and conveniently. Without proper planning, research, documentation and project management, the whole campaign might not work out as well as you would have hoped. So see to it that you take all these steps to help your link building campaign become a success.


Christine Joy Leal is an experienced freelance writer and content manager, wife and mother-of-two. She loves keeping things in order and enjoys using the Kanban and Agile methodologies to manage all her writing projects, daily tasks, and other personal matters that require efficient organization. Apart from managing her busy content writing career, she also enjoys books, movies, TV series, online games, music, and crocheting. She also writes blogs for Kanban Zone and for her personal website.

How to Build In-Content Backlinks Effectively

Backlinks are the websites that link to your website. It is one of the most powerful ranking factors for most search engines. It will help your website to attract more organic traffic. It is one of the services you will get from top blogging services. 

It is good to get authority sites linking back to your website. The reason is that traffic that is directly related to high-quality backlinks results to better rankings. 

You should keep a close eye on Google rankings for your website. As Google crawls through the web, it particularly looks at the backlinks of your website. Therefore, you need to understand how your pages connect to each other. 

Backlinks remain as one of the most important metrics in SEO. It is tricky to get high-quality backlinks but you can use guest blogging services to overcome the challenge. Here are some tips that will help you build in-content backlinks effectively. 

Using Broken Links

One of the best ways to create one-way backlinks is by using the broken-link method. You should contact a webmaster and report the broken links on his website. You also need to recommend other websites that can replace the broken link. 

There is a high chance of getting backlinks back to your website. The reason is that you are doing the webmaster a favor by reporting the broken links. These are things that would have a negative impact on his ranking in the search engine. 

You can use special tools to discover broken links for a particular website. Introduce yourself and be friendly as you reach out to the webmaster. Inform him that some of the resources he is linking to are no longer available. 

You need to give him the actual location of the broken links so that he can find them with a lot of ease. Your website should be among the alternative to replace the broken links. Don’t be greedy but rather helpful if you want to earn a backlink from the blogger.

However, the webmaster may refuse to link back to you for one reason or another. The good thing is that most of the cases will always be successful. 

Backlinks through Infographics

Backlinks will help you bring valuable traffic to your website and gain valuable backlinks. The beauty about infographics is that they are easy to share and understand. 

All internet users love visual data which increases the demand for infographics. You have to be careful when choosing infographics. Each of them should have an interesting and unique story for your target audience. 

Follow the topics that are currently trending to understand the type of information internet users want to hear. Use this statistical data to create your infographics. 

You can start by researching and gathering the data that you will use for the content. From here, get someone to help you with the visuals. Creating infographics should not be that expensive. 

You can earn more than ten backlinks from each infographics piece. It is one of the cheapest ways to get high-quality backlinks. So many freelancers will help you create great infographics for your outreach. 

Once the infographics stand out on your website, you can begin to distribute it. There are so many infographics directories where you can make your submissions.  

Look for webmaster who have linked to similar infographics and do an email outreach to them. Also check for people who have shared similar infographics in their social media platforms. Look for an intelligent way of getting feedback about your infographics from them. 

You will end up getting high quality backlinks for your infographics and hence website. If you are not sure of the best starting point, you will need to hire reputable guest blogging services for assistance. 

Use Guest Articles to Your Advantage

The most effective way to reach out to a new audience is guest blogging. When you publish articles on authoritative sites, you will bring your content to new readers and increase your exposure. Apart from gaining backlinks, guest posting will also increase your online reputation and social media followers. 

Guest blogging leverages your relations and expands your audience. Once readers get to know about your website, they will begin to link back to it. Guest blogging services use this approach to help you get high-quality backlinks. 

Spy on Your Competitors

Any person who seriously wants to gain organic traffic should stay up to date with the competition. Spy your competitors online and look for the techniques they are using to build or earn links. 

You can choose to follow them on social media or subscribe to their email newsletters. You can also catch up with the new content of the competitors by setting Google alerts for “site:” keyword. 

You should also know what and when backlinks your competitors are earning or building. It will help you replicate their quality backlinks and get to know the techniques they use to promote their website. It they use guest blogging to get link, try and become a guest author on similar websites. 

If guest reviews is the source of their links, contact the bloggers and let them try your tools. You may end up getting some reviews from then. 

One of the tools to use in monitoring your competitors is Monitor Backlinks. It can expose you to so many link building opportunities. However, the best way forward is to use reputable link building services. 

Building Internal Links

Internal links play a critical role in running a successful blog. These are passing juice and you can utilize your anchor text. If you have an excellent internal linking structure in place, users will be able to navigate through your website. 

It is an excellent way of increasing the overall experience that you give to your users. Even though you need to add internal links on your blog manually, there are some tools that can help you out. Most guest blogging services use this technique to help customers get high-quality in-content backlinks. 


The other techniques to build in-content backlinks are promoting your content, writing testimonials, contacting important bloggers and journalists, get interviewed, and donating among others. These strategies produce excellent results as long as you use them well. 

You will not fail to earn high-quality links as long as you use the right resources. After building the backlinks, you have to do all you can to retain them. Use tools like Majestic, Ahrefs, and Monitor backlinks to track the links on your website. 

Competitor Backlink Analysis – The Easy Way To Build Backlinks

Building backlinks is a fundamental part of any SEO strategy. 

There are lots of different methods in which to do this however there is one method that stands out from the rest and has stood the test of time.

Competitor backlink analysis.

With this method you are essentially analysing your competitors backlinks and figuring out exactly how they built their best ones. Then… you do it too.

You are taking the hard work that competitors have done and using it to create your link building strategy.

What Is Competitor Backlink Analysis?

Your competitors are more than likely bigger and have better funding than you. They will probably have teams that are dedicated to building links with a huge budget. So can you really compete with them?

Instead you can use their research against them to build the same links they have.

For example, I can run a competitor through the Ahrefs tool and I can see a list of all their backlinks and where they are coming from:

I can figure out how that link was won, whether it was a guest post or an expert roundup etc… then I can reach out to those sites with my pitch. But just make sure it’s a great pitch.

This can be done for your competitor’s whole link profile or just specific URLs you would like to outrank in the SERPs.

How To Steal Your Competitors Backlinks

There are a couple of really good backlink checker tools you can choose from and I will also give you access to my free backlink analysis spreadsheet which will tell you exactly which backlinks you should go after.

 Let’s take a closer look at the process using Ahrefs.

#1 Find Your Competitors

The first thing you need to do is find your competitors for the keyword you are wishing to rank. Just head to Google and enter your keyword:

Then make a note of the top 10 URLs of your competitors.

#2 Research Your Competitors

Now you have a list of competitors you need to find their best backlinks by using a backlink checker tool.


Ahrefs is a fantastic SEO tool and has become known as one of the best backlink checkers on the market. You can see a lot of data and they have a database that is usually the most often updated so you’ll be as near to realtime data as available.

Enter the first competitor URL into the search bar and once loaded, click ‘Backlinks’

Then you will see a comprehensive list of all the links that are currently pointing to that URL.

You can either use the filters to find the best backlinks to replicate or use my intelligent backlink analysis spreadsheet that will do all this for you.

#3 Analysing The Data

Ahrefs has some great filters that you can play around with to see the strongest backlinks pointing to that URL.

You can filter by:

  • Link type
  • Platform
  • Language
  • Traffic
  • Specific keywords or phrases

And even order the results to your priority. This could be:

  • Domain rating
  • URL rating
  • Referring domains
  • Linked domains
  • External links of referring page
  • Traffic
  • Keywords ranked in the top 100

Or you can load the data into my backlink analysis spreadsheet and it will do all this work for you.

Just download my spreadsheet and follow the instructions to get started. You will then have a list of the best backlinks that you should target and in what format.

This could be:

  • Guest post
  • Forum post
  • Blog comment
  • Infographic
  • Resource page
  • Expert roundup
  • Interview/podcast

#4 Creating Better Content

Leaving blog comments and contributing to forum posts are quick easy wins but for a lot of high authority links you are going to need to put in some extra effort.

So you have a list of websites to reach out to and what format you need to pitch them with…

It’s time to create some awesome content that is going to win over the website owner and add along side or even replace your competitors link.

If you already have the perfect content you can skip this step.

If not, I find the “Skyscraper” method to be particularly effective here. All you gotta do is take your competitors existing content and make something even better.

For example

  • If they have a list blog post, you can add more items and more information.
  • If they have a how to post, you can go even more in depth with lots of examples.
  • If they have a case study, you can do your own with more relevant and up to date data.

Once you have golden content ready to go – it’s time to pitch your content.

#5 Pitch The Website Owner

The way you pitch your content is really important. 

You need to grab their attention and get them to view your content without sending your email straight to the trash bin. You can guarantee that these websites receive requests like this all the time. So you need to stand out!

You can use tools like and Find That Lead to get the right email address to reach out to…

You will then want to create a pitch that shows them exactly why they should be linking to your content. 

Remember, people respond well to humour and they like to know they are receiving and email from another human being, not an automated program. 

So find the right balance between professional, polite and humorous.

And if you want them to even open your email you must grab their attention with an awesome subject line.

#6 Wash, Rinse & Repeat

The more you do the better the process will become as you get a good feel for each step.

You will see what kind of content gets the most attention and can use this information when creating your content strategy.

Once you have exhausted all opportunities for one keyword, you can then move onto another and start this process again.

Wrapping It Up

Taking a peek at how your competitors are building their backlinks and replicating them is an easy technique which wins you those links that are currently responsible for ranking your competitors highly in the SERPs.

Just follow the steps above and then repeat for each keyword you wish to rank for.

mattWriter: Matthew Woodward owns an award winning marketing blog which publishes SEO tutorials & case studies that help people improve their online business. He began this blog in 2012 and has been able to reach thousands of people across the world who need help with their websites.’ 

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Great Ideas for Building Links to Drive Organic Traffic to Your Website

Simply put, link building is the process of getting other websites to link to your website. The process is important because of multiple reasons; it not only drives referral traffic from those sites to your website but also increases your site’s domain authority.

The number and quality of backlinks are also important from the point of SEO, as, despite Google’s constantly evolving algorithm, backlinks remain a very important factor in driving rankings according to

Organic link building, which is the right way of building links is a time consuming and tedious process, especially when sites with established domain authority is concerned. Some practical tips on how to go about acquiring backlinks from quality websites:

Ensure That Your Site Has Great Contents

The first thing you need to make sure that your site is a very attractive destination for other sites so that they will want to link to you. You can start off by including content that is relevant, current, and offers value to your visitors. When users find your website informative and a great resource on the subject, they will tend to refer it to their friends by sharing it on social media or recommending it by word of mouth.

The best way of creating great content is to find out what already exists on the web and then try to do it better or in a different way. If you can find gaps in the knowledge base, it is even better because it represents an opportunity for you to meet user requirements. If you plug away at building good content, sooner or later, other sites are going to discover you and will want to link to you opening up the gateways of referral traffic.

Ensure That All the Links in Your Own Site Work Properly

Often getting good quality links requires you to reciprocate by offering links to those sites. There is nothing more annoying to the user of your website to get a 404 error displayed when he clicks on a link. It is therefore very important that all the links contained in your website either to your own pages or to external websites work properly.

Luckily, you do not have to test them out manually because there are a number of tools that you can use that do the job automatically and warn you when a broken link is discovered for you to set right.

Ensure That the Target Pages Can Be Indexed

The basic prerequisite of getting a search engine ranking is that the search engine should have been able to index your site. There is no point in spending a lot of time and effort in implementing a link building strategy when Google cannot even crawl through your site to discover and index the contents. When starting out to tweak your SEO and engage in link building exercises, do make sure that your website is enabled for the bots of the search engines to crawl through the pages and index them.

Claim All Your Social Media Channels and Link Them to Your Website

Since it can take a lot of time and effort to build links for a new website, you need to start the exercise as soon as possible. Make sure that you link all your blog posts as well as the different social media networks where you are present. Include social media sharing buttons for all the popular social media platforms so that visitors to your site find it very easy to share content that they find interesting on the own accounts to inform their followers and spread the word.

Set Up Alerts for Your Brand, Relevant Keywords, and Competitors in Google and Talkwalker

At the end of the day, SEO is a competitive activity and for your website to be featured in the top 10 listing by Google, you will simply have to perform better for the target keywords than the rest of your competition. It is therefore extremely necessary for you to stay on top always regarding what is happening in your industry.

By setting up the alerts, you will get emails that list the new mentions of your website, brand, competition, and other keywords that are important to you. If you find your website has been mentioned in some content posted by some website but no link has been included, you can reach out to the relevant webmaster and make a request for your website link to be included.

When you find that your competitors have been mentioned, you can investigate the circumstances and get ideas from Michigan SEO Expert that will help you to elevate the visibility of your own website. The alerts may even help you to find a really good resource that you can include in your own content to add to your authority and credibility.

Help a Reporter out As Much As Possible

Because of the nature of their industry, journalists are always looking out for authoritative sources for understanding the background of industry and if need be, even quote it to add authority to their reports. Reach out to journalists in the local and regional media that are covering your industry domain so that they know what you are offering and can use it to add value to their stories.

Sometimes, they will even add your website link that will be great for generating referrals from people with an active interest in the industry. When you are on good terms with reporters, they can even suggest good ideas for building content that the public may have a high level of interest.

Find Out Which Links the Competition Has Acquired and Reach Out To Them

If you find that your competition has managed to acquire a backlink from a really good website, you can investigate the context, and then reach out to the concerned webmaster drawing his attention to all the relevant and interesting stuff that you have on your own website that would add value to the visitors of that website.

However, it is really important for you to exercise diligence and only go after the links that have a lot of authority and not the tons of irrelevant links that all sites tend to attract.


It is really important to appreciate that building backlinks takes a lot of time, effort, and patience. As the owner of a new website, you should first try and build a website with content that visitors really find relevant and informative. Try and introduce your website in the social media via your blogs and other posts, engage in offline and online promotions, help journalists out and keep tabs on what the competition is doing so that you can stay ahead in the race for rankings.

Website Analyzer Tools Every Webmaster Needs

Feature Photo

Image by Viktor Hanacek/Picjumbo

Putting together a well-designed, eye-catching website is definitely a great start, but it’s not enough to ensure that you will receive a lot of traffic or sales. In fact, some of the ugliest and least user friendly websites have gained worldwide attention because they paid close attention to other factors such as SEO, page load times and eliminating errors. Of course, the optimal outcome is to have the best of all of these worlds because sites that are easy to navigate tend to have a lower bounce rate.

After your website is built, it’s wise to utilize a few website analyzer tools to make absolutely certain that everything is running smoothly. This will put you in a better position to get indexed properly by Google, and it will also provide a better experience for your visitors. Keep in mind that this isn’t something that you can do just once and be done. Instead, you should check your site with analyzer tools on a regular basis. If you find any errors or other issues, be sure to correct them right away.

Tools That Will Help Your Website Thrive

There are several website analyzer tools you can turn to, so this will by no means be an exhaustive list. However, it will provide you with a good starting point from which you can improve your site’s performance.

1. SEO Analyzer


This free tool allows any webmaster to quickly and easily discover where their site ranks in a variety of important categories, including SEO, backlinks, keywords, page speed, content marketing and even a competitor analysis. Acquiring this information will make it much easier to tweak your site as needed. As an added bonus, this particular website analyzer tool offers recommendations that can help you improve in a few key areas.

2. Check My Links


Speaking of links, it’s not good enough to merely stick with inbound and outbound links that are high quality. You also need to ensure that none of the links on your page are dead. It may seem counter-intuitive and even shocking, but popular websites often archive or remove their pages altogether. When this happens, a quality link that was helping your Google ranking and pleasing your visitors will suddenly become dead. This can hurt you in many ways, so you need to get the link removed immediately. Check My Links is a free browser extension that you can run regularly to keep your links up-to-date at all times.

3. Link Research Tools


Links have been king for as long as the Internet has existed, and this is not likely to change at any point in the future. However, Google has extremely refined the process of receiving and providing quality inbound and outbound links. Now webmasters live in fear of the dreaded Google penalty, and many popular websites have switched to the “no follow” format in the hopes that this will keep their search engine ranking safe. In this type of environment, it’s necessary to keep an eye on any potential infractions that could incur a penalty, which means performing regular site and link audits. Link Research Tools takes on this process for you so that you don’t have to worry about missing anything via a self-audit.

Staying Ahead of Issues

Of course, it’s wise to go to straight to the source with Google’s Webmaster Tools and Analytics. Although it makes perfect sense to use additional options such as SEO Analyzer, Link Research Tools and Check My Links, you also need to embrace Google’s analyzer tools to get the best possible performance out of your website.

By putting all of this information together and making quick changes whenever necessary, you can avoid some of the many issues that plague websites. Keep in mind that your visitors want a smooth, easy to navigate site that provides them with accurate content and makes it simple to complete any applicable actions.

Internet users are becoming increasingly savvy, and they are turned off by sites with dead links, inaccurate keywords, obsolete information, awkward navigation and other roadblocks. Avoid these problems by using website analyzer tools, and you should be rewarded with increased visits and a decreased bounce rate.

Link building is done for the sake of Google, since if you are doing it for the Bing/Yahoo alliance then they may as well join the rebel alliance and await a daring rescue by Ewoks. The tips you are about to read on this article are also for Google.


Google wants something to be useful

The buzzword for the decade is “useful” and Google are still on that useful trip. First your website had to be useful, then its content did, then your exterior content did, then your URLs did, then your anchor text, and now your backlinks have to be useful.

Google don’t seem to realize that we create websites because they are supposed to be useful for us. Still, Google now wants your backlinks to be useful. They are well aware that you create backlinks in order to improve your SEO (Search Engine Optimization), but now they are saying they are sick of people just putting backlinks anywhere and they want them in places where they are useful.


Link-BuildingCreate a long-term benefit from your backlinks

This is the cheesy carrot way for Google to say they want you to pander to your target audience instead of just anybody. The notion is fair enough, but they sound pretentious when they say it. They want you to create a backlink profile and they want you to have long term goals in mind. The long term goal should be to attract your target audience and yours alone.


The theme of the website linking to you does not matter as much

This is the snippet of information that had to be checked twice. Now Google are saying that the theme of the website you link from is of no consequence. No doubt some time in the future one of the engineers will post something clarifying the process.

One assumes that what they meant was that if you run a pork lovers website aimed at people who actually have souls, then it is okay if you link from a website about shoes, if that website happens to have a sub section on how bacon is simply delicious and how it makes you live longer despite Jewish propaganda that it does not.

So, do not take it as a swipe saying that the theme of the page you link from is not important. Take it as a sign that the overall theme does not matter but the pages you link from do.


Get links from authority sites

This is not a new thing. We all know it is better to get a link from a site that is established and well attended instead of from a new website that is scarcely attended at all.


Get links from websites in your niche

This is older school advice that is still relevant in the year 2014. It is better to get links from websites that have your niche audience in mind. It is more a matter of common sense in the same way you know that picking your teeth with a live parrot’s beak is not a great idea. If you can get links from websites that attract the same type of viewer as your website, then you are in a better position to attract said target audience. This also plays into the long-term backlink profile stuff too.


Use social media to gain attention

They don’t want you to do it for social media links because Google says they are not worth anything, but Google are friendly but vague so don’t trust that little snippet. They say you should use social media in order to draw attention to your content so that other people will willingly link to it. That way you get your links but you get them from people who are interested in your website (organically).

This concept has never really reconciled with real life. For example, if a fan of your gardening website decides to link from his website about matchboxes, then how does that help your SEO in any way? The most unpredictable backlinks are the ones that come from complete strangers and yet for years Google has said the organic links are the best ones.


Get backlinks from “real” sites

Yes, somebody in the Google stratosphere won 100 points in the game called “Google vague” by saying we should get links from real websites. Vagueness aside, the mind boggling way that the tip may be interpreted is enough to give a nun a nose bleed.

One can only assume that they meant get links from websites that have long term goals and are maintained instead of from websites that were content management system built in a day and that are soon to be forgotten until their domains expire.


Author’s bio – My name is Sonia Jackson. I write for that provides well-written and quality essays and research papers for college and university students.



Get inspiration to your next 404 error page here. 20 really cool and creative error 404 pages. And remember to do some SEO work for your 404 pages too.

The search engines don’t like the link building tools. They want our website to look natural right? I have been searching and searching for some magic link building tool. But I never find any magic tools out there. Let me present a really great way to get your backlinks from sites relevant to your keywords. You are going to use Google (or one of the other search engines) – so no magic. It’s all manual work no link building tool.

whitehatSEOLet us start with a few definitions. Firstly you have SEO, which stands for Search Engine Optimization. This is the process of making your website more search engine friendly.

If you use SEO techniques and apply if you optimize your website, then your website will become more search engine friendly as a result. This will make your website more likely to feature highly on the search engine results page.

SEO that is done according to the advice given by Google is going to make your site more search engine friendly. Doing this is often called White Hat SEO, as it is the opposite method to Black Hat SEO.

Google set out a bunch of guidelines for making your website more search engine friendly, and set out a different set of rules for the things you should not do. If you purposefully break these rules or try to manipulate the search engine, then you are using Black Hat methods.

There are quite a few Black Hat link building methods that Google does not like. The ones that are left over are White Hat SEO methods (even though Google has never been too candid about the best link building methods).


Submit articles to article sites

This is the most efficient and search engine friendly way of getting links via white-hat methods.

There was a bit of concern that linking from such websites would cause problems because Google was punishing them, but this was a misunderstanding.

Google only punished the sites that were content farms, where there were lots of poor quality articles that were there just to create links. Legitimate article sites such as Squidoo, are very search engine friendly, and are a great place to get legitimate and followed links.

You can also write your articles so that they are relevant to your website. This will make your links from the articles more powerful.


You can try guest blog posting

This is the second best method of getting backlinks via a white hat method. This is because blogs have the potential to create some very useable and very powerful links to your website. These links will also help your website SEO.

There are however a few downsides to guest blog posting.

For example, you need to upload articles that are relevant to your website, but that then means finding a blog that is relevant to your articles. Many blogs will reject your guest posts or will just plain ignore you.

Getting someone to agree is time consuming, plus once it is posted, you will have no control over it at all. This means that the link may be removed without notice, and that the blog may take a big downward slide which may passively affect your blog or its SEO (as your link becomes dirty).


Submit to paid link directories

Link directories are pretty much bad things, but there are still a few kicking around that are not punished by the search engines.

These are link directories that people are supposed to use.

So, you will be expected to give a link (or more) and a description of your business or service.

The links you buy from these sites are usually followed by Google, and are not seen as Black Hat SEO, since you are not technically paying for the link, you are paying for the advertising, and the link is acting as your contact information, the same as if you had left a phone number or address (which many will also allow you to do).


Link from your own websites and blogs

There is nothing stopping you from linking from any other your other websites or blogs. And, why not ask your friends if they will link to you too, and you can link back to them.

There are rules against asking other people to link to you as a favor, but so long as you ask in private and do not declare it on your website, then you will be fine.

Google does not like it when you solicit links, but if you arrange a few reciprocal links through personal contact with people, then how is Google ever going to find out.

Reciprocal links are not bad things, and Google will not suspect that you are arranging them unless most of your links come from reciprocal links.


Bio: This is a guest post by Kate Funk, an occasional guest-blogger and a full-time online tutor. She currently represents which provides homework help online for everybody who needs it.