So I want to tell you how you can get higher ranking and get more sale. Sounds sweet right? The trick is to encourage customer reviews is what it’s all about.
Often the websites are great.
The companies are trying to stand out from the competition. Often they have easy navigation and a great platform, they give good customer service and offer a great range of products. Often the problem is the webshop. The actual product pages.
I see a lot of websites with a standardized product description and only a couple of images. The product is standardized and could be sold in many hundreds of other websites. And because it’s a duplicate content you will have an issue with the search engines. They don’t like duplicate content – and so they don’t like your website. And you you will not get the higher ranking you deserve.
So as we know – content is king right? So first make some high-quality, unique content for your products. This will be the backbone of your SEO campaign. One way to create high-quality content is to encourage customer reviews on your products. This will not only boost your SEO rating – it will also boost your sale.
Reports from Reevoo.com shows that customer reviews can boost your online sale with an average of 18%. So with customer reviews you will get unique content, higher ranking in SEO, more sale from your existing customers. Sweet right?
With this customer reviews you will earn trust and reliability which are very important factor to Google. You will get unique content without spending a lot of time and money making it.
But there are much more benefits. The customers will share the information with their friends on Facebook, twitter, Google+ and other social media sites. So remember to have a lot of visible share buttons.
According to reports from Hitwise (an online retailer) each of their Facebook fan is worth 20 additional visits over the course of a year. So remember to make sure your Facebook like/fan is visible. So use Facebook in your marketing strategy.
We all know that our friends on Facebook – are very much like ourselves. So if we like a product its very possible that our friends will like it too. You get my point right?
How to encourage customers’ reviews?
Customers like incentives. So a good way to encourage customers is to offer a discount or maybe a special offer coupon that they can use next time they are shopping on your site. You can also give the 5 percent discount (but we want SEO without paying for the add right?). You can also do free shipping.
Another way to get your customers’ reviews is to do like Amazon and others. A week after the purchase (they must have received the product before you can ask them) you got to send them an autoresponder (email) where they can click and quickly give you a feedback that will show up on the product webpage.
Ask people to leave a constructive feedback to you about your product. If the review is bad but constructive, you can respond to the bad review and change the bold experiment to a better one. If somebody tells you that your red product wasn’t red at all. You can write back – saying that you have now been in contact with your supplier to make sure it’s red from now on.
You will have control over the reviews – and no – if the comment is factually incorrect, harmful or defamatory you should not publish theses reviews. You can write on your page that those kind of comments will not be published.
Remember to take your actual product pages seriously. Write a unique content about the products and let people help you make them unique. This will help you to boost your sale and boost your ranking.
Okay time for some coffee now… Take care out there…