How can you optimize your business website for better SEO by focusing on video content?

It is important for business owners to understand how crucial it is that they optimize their business website properly so that they can get better search engine rankings. It is vital that search engine optimization is done on your business website to ensure that you can generate better revenues. One of the methods of doing this is by optimizing the video content that you upload on your business website. This article will be helping you to learn about how you would be able to optimize your videos in your business website properly so that you can use it as a good SEO tool.

Why is this important?

There have been several studies and reports which reveal that through data analysis that videos will have more percentage of the clicks on the search engine pages than the ones that are presenting information through textual forms only. This is more so for the YouTube videos. YouTube is quite popular as a video networking and sharing platform on the internet. Most search engines include YouTube videos in their results also because of the popularity and the trust that this platform enjoys.

How can you optimize your videos? If you want to optimize your content and your videos by using keywords, then you should choose that have high density and high popularity. This can help you to get a higher chance of reaching the highest spot in the search results page. You can find several keyword researching tools for this purpose on the internet and find out the popular keywords or phrases which you can use on your videos. You can also analyze YouTube for this purpose. If you want to have better rankings, then you can optimize your videos prior to uploading them. For optimizing your videos, you should try to use some of these techniques:

  1. Upload such videos that you would like to see get shared on social media platforms and other popular video networking platforms. There are several such platforms, but you must choose those that are the most popular. You can choose websites like Vimeo, Dailymotion, Vimeo and these will be giving you a lot of benefits as they are quite popular.
  2. Put the appropriate and relevant keywords inside your video’s titles. You should put your keywords right at the beginning. You can choose keywords which would be providing your viewers with absolutely authentic and correct information.
  3. Do not use any such keywords which can cause issues like the direct advertisement of something on your video on your business website. You must choose only those keywords that can provide your viewers with authentic and relevant information.

If you want to have more intensive optimization done on your videos, then you should focus on the content and the quality of the videos you upload. It is important that you focus on these things which are mentioned in the following list:

  1. Original content: It is vital that you should submit such content that is completely original in your videos. This would help in stopping other people from claiming your contents as their own, and they would be restricted from doing this in the future. The videos which have original content and are also of excellent quality would be increasing your chances of coming on the top spot in the search results. Also, if you use content that is not original or plagiarized, then the search engine metrics would catch you and would consequently downgrade your business website, and this will lead to a loss of revenue. Thus, you must avoid doing this always.  
  2. Don’t upload long videos: Do not upload videos which are too long; you should try and make them of about one to two minutes long. This will help to sustain interest in your viewers. If you upload long videos, then chances are your viewers will get bored and close the video and leave your website.   
  3. Video quality: It will be absolutely crucial for you to ensure that the quality of your video is good and the resolutions and sounds are perfect. This would be absolutely vital for the success of your video. You need to choose a camera that is of good quality and use a microphone which can pick up all the sounds correctly. You would also be required to upload the videos in different resolutions as this will help people who have slow internet watch them also.  
  4. Use must always put your subtitles in your videos: Whenever you are planning to upload a new video, it would be crucial that you should use subtitles of different languages with the videos. When you have subtitles, you would be certain that you can get a big number of users and also viewers from several parts of the world that otherwise would not have been able to understand and comprehend your content and your videos. Put your subtitles in certain popular languages like Arabic, Spanish, French and so on.

You should visit in order to learn about other exciting ways and methods by which you can boost the search engine optimization of your business website and enjoy more traffic and increased sales.


Business owners need to understand that search engine optimization procedures will always go on to evolve and change. They need to be open to adopt the newer and advanced methods that are available to them in order to ensure that they can optimize their business websites. This will help them get better search ranks. SEO strategies will be required to get updated by business owners so that they can get long lasting results from the internet. One of the methods to this is by optimizing the videos in your business website. The videos are quite useful as marketing tools as they would easily convey more information. Hopefully, the information mentioned in this article will have helped you understand how you would be able to optimize your videos for search engines.