In today’s highly technological era, entrepreneurs are not only limited to handing out flyers to in order market and advertise their products. Thanks to internet tools we know as social media, businessmen now save a lot of time and effort and still get the company exposure they need without having to leave the office.
But like every marketing strategy, there are rules to follow and habits to cultivate. If you wish to harness the power of social media for your business success, make sure you develop and stick to the following habits:
Unlike print media, social media gives the entrepreneur a chance to talk with his or her customers and hear feedback from them.
One habit you should cultivate is building relationships with your prospects. The goal is to talk with them rather than talk to them.
Be more like a friend than an aggressive salesperson. In no time, you will gain more followers or fans, and eventually turn them into satisfied customers.
No one ever likes to be deceived. In your social media campaigns, grab your readers’ attention by telling the truth.
When you write articles about your product in your business blog, base it on your knowledge and experience with the product.
Don’t exaggerate or write things that are not actually true. Being truthful will build your credibility and will, in turn, invite more interested customers.
Remember, it only takes one dissatisfied customer to bring your business down.
Customers no longer have to go very far when they go shopping.
Use your social media networks to promote huge discounts, special packages, events, bargains or services.
It can help you increase your company’s trustworthiness and generate traffic to your site.
Entrepreneurs can use this especially during holidays or special seasons.
Social media networking sites such as Twitter, Facebook, LinkedIn, Pinterest makes communication easy – and fast.
Providing immediate feedback to questions, comments and posts are a huge plus to your audience.
Remember, prospects who ask are those who are interested in your product – a timely reply can hasten the purchase.
To make your business grow, one thing you should prioritize is customer service.
Harness the power of social media to provide customer assistance.
Instead of asking them to call or visit your establishment, a comment, tweet, or post will be enough to provide them with the information they need to know.
Have you been doing these lately? What other social media habits do you suggest?
About the author: Melissa Page is a passionate writer and social media contributor who works with My Life, a site that helps you manage your social networking profiles and other communications. When she’s not busy writing, she’s playing bowling with friends.