A Simple yet Complete Infographic to Web Page Speed

While browsing the Internet, you visit various websites for collecting information. When you visit a specific page and see it loading slowly, you will naturally tend to move to a faster website, which can save you seconds. So, when doing business online, you must possess fast websites to stay in the game for long. If your page speed is less than your competitors, you may experience high bounce rates and your page ranking will tend to go down. 

Here we will learn more about the impact page speed has and how we can smartly optimize webpages for better results!

What exactly is page speed?

We can define page speed to be the total time taken by a website to display all of its content on a specific page or the time taken for a browser to receive a web server’s first byte. Many confuse page speed with “site speed,” which is, in fact, the page speed for a sample of page views on a site!

There are many reasons for a page to load slowly, such as unoptimized content, server configuration, unnecessary redirects, CSS, JavaScript, etc.

Your website’s page speed can be evaluated with Google’s PageSpeed Insights.  It is a free tool provided by Google, which allows you to analyze the performance of your website on desktop as well as mobile!

It’s Impacts

We can all agree to the simple fact that we all prefer sites that load quickly to the ones that load slowly. Every second is important. Slow page speed can negatively affect your online business and competitors with faster webpages will get an upper edge over you. Page speed has great significance in user experience.

However, it is not a problem too difficult to solve. With a proper understanding of the issues slowing your sites down and its solutions, you are good to go! 

An infographic developed by TechWyse, an internet marketing agency based in Toronto, is designed to show the best practices to boost your page load speed. This cheat sheet is a must for marketers looking to up their business online by improving their site’s performance and rankings. 

In the initial days of the Internet, people expected sites to load slowly because that was how the world wide web was, and people also never expected much. But today, the story is different. Websites today need to load faster, and Google values fast sites more. It is not just about your search rankings. Your site’s speed can significantly contribute to the fall or improving your conversion rates

To improve your site load time, you will have to first identify the problem that is affecting your speed. If you are using PageSpeed Insight, you will get an idea of what needs to be done. Moreover, the infographic can guide you in fixing them!

Once you have done fixing the basics, you will have to start working on advanced strategies to improve the loading time of your page. Even a small fraction of a second can matter!

Author Bio

Author BioFaiz Varghese is a social media marketer at TechWyse who is a knowledge craving techy. He loves to write quality content on the internet and has a passion for his job.