For a business, social media is a great tool for marketing their services and promoting their products. It gives them a platform to make an identity for their brand and reach the audience globally. There is another major advantage that a brand gets with social media, and that is interacting with their customers and building a community with them.

For a brand, having a social media community is crucial as it provides a lot of benefits like more engagement, loyalty, customer experience, and so on. Also, having a community means that you have the chance to increase your fan base and get more loyal customers.

If you have no idea how to successfully build a community on social media, then don’t fret. Here are some amazing tips that will help you achieve this goal for your brand.

Let’s explore these tips…

1. Make your brand recognizable

If you want to build a community surrounding your social media platforms, you need to ensure that people recognize your business and can connect with them. You need to make sure that the audience recognizes your brand easily and for that, you need to follow some tips:

• Make sure there are social sharing buttons on your blogs or websites
• Include your social media handles and website’s URL on your visiting card
• Make sure if your customers have some queries, you reply to them personally and promptly 

2. Be honest and transparent with your business

A customer will only become a loyal consumer if they trust your services and has faith in your brand. To do that you need to ensure that you are always honest and transparent with the audience. If you make some mistakes, which is inevitable when you are running a business, owe it and move forward. Don’t lie about it, showing your humane side is important if you want your customers to have your back.

3. Collaborate with an influencer

You must collaborate with an influencer as they have a huge following on social media platforms. They can help you get more face time with new customers and get you more access. You need to hire an influencer to promote your product and this is the best way to work with them to get more benefits. But you can work on some other tips like:

• Interview with an influencer
• Tag them after writing about them or promote their brand
• Promote each other’s post 

4. Make sure communication lines are good and always open

You need to make sure that your communication lines are always open, otherwise, you will lose customers. If your consumers are calling you again and again for solving a problem or fixing an issue, and are getting put on hold, it will not work for you.

You need to stay engaged with your community and find a way to do that, which is easy and open and transparent.

5. Have passion and lead with it

You must have a passion for your business and lead your social media community with a passion too. You need to make your community a part of your business and include them in your plans. It will help build trust within them, and they will love being part of a business that involves them in the decision process.

6. Customer service is important

You need to make sure that you pay importance to customer service too. You need to make sure that you increase the customer base not through just sales, but also after-sales. You need to make sure that your customer service is on point so that you answer all queries and fix people’s issues promptly.

If your customer service is top-notch, you will increase your user base more and have customers that are trusted and respect you more.

7. Narrate your story so that people can connect with you

If you want more people to connect with you, you need to tell them your story. Through words or images or other visuals make sure to tell people how your brand came into being and what the story behind the same is.

When you tell people about your story and use it as your campaign, a lot more people will be able to connect with it and will be invested in your brand.

8. Don’t commit to building a community if you cannot keep up

Building a community is a big commitment, and if you want to see results, you will have to work on it. You cannot start your campaign to build a community and then stop it mid-way, you have to see it through and work on it continuously to make it better.

With everything getting automated these days, it is important that you keep the conversation with your customer. Having a loyal social media community can help grow your business and these tips can help you grow and build your social media community.