Marketing a business or brand online is possible by using a variety of methods that are optimal for startups, small local businesses, and even mega-corporations. Knowing how to effectively market to your target audience is essential while building your online presence and maximizing your online reach.

One of the best and most reliable forms of digital marketing still remains content marketing. With engaging content, boost the number of shares you receive on social media while driving more traffic and sales to your website.

Use A/B Testing to Create Successful Headlines

Creating headlines that grab the attention of users online is one of the biggest challenges you are likely to encounter while developing your content marketing strategy. If the headline does not appeal to your target audience, they will find an alternative source or seek a source that they are familiar with personally. Successful headlines should evoke emotions and thought, prompting users to learn more about the topic or issue you are presenting.

Using A/B testing is possible with platforms such as Google AdWords, Facebook Ads, and even Instagram Ads. Launching multiple campaigns simultaneously while shifting only minor details such as the imagery, headlines, and CTA (call-to-action) used is a way to gain valuable insight about your current audience.

Discover which type of imagery triggers the most engagement and which keywords drive the most traffic to your website. Use A/B testing to avoid overspending with your marketing budget, especially if you are launching your content marketing strategy for the first time.

Diversify Your Content

Content is still king when it comes to digital marketing strategies. With engaging content, building a brand, a positive reputation, and a thriving following becomes much easier, even in saturated markets. Diversifying your content is key to building a following while also showcasing your own knowledge and dedication to the industry you represent.

If you sell electronics, consider writing articles about future technologies currently in development, recalls of electronics, and even DIY articles that assist readers with fixing or repairing their electronics. The more diversified your content appears to new visitors, the easier it is to gain their trust and loyalty.

Offer Unique and In-Depth Content

When working on your content marketing strategy, research topics and ideas that are most relevant to your own business. Avoid writing generic articles and instead, produce in-depth pieces that are unique, informative, and truly helpful for your audience. Write content that is not easy to find, even on top search engines such as Google, Yahoo!, and Bing. Use catchy headlines and implement hooks that will entice the reader to learn more about the topic you are covering.

Ask Your Audience a Question

When you want to create truly engaging content that is also ideal for social media sharing, ask your audience a question in the headline of your new article. Asking a question allows you to directly connect with any reader who stumbles upon the content you have created, whether they are doing so on your official website, your blog, within their email, or even on social media. When you ask the audience a question within a headline, the thought of a conversation or an ongoing dialogue may help to motivate them to view the content.

Choose the Right Voice

Crafting popular and engaging content requires the ability to choose the right voice to best represent you as an individual or your business and brand. Consider how you want your audience to view and interpret the content you share. Do you want to appear corporate and extremely professional, or casual and open to a friendly conversation? How your articles are written directly affects how readers will view and interpret your content.

Keep the demographics of the users you want to reach in mind when choosing a voice for your content marketing strategy. If you are targeting white-collar professionals who are in their 50’s, a professional and formal tone may be the best option. However, if you want to reach a younger audience such as millennials or gen z, consider using a casual tone that is welcoming and less pretentious.

Solve a Problem

Always solve a problem with each new piece of content you generate to maximize the engagement you receive. Users want to discover content that is not just interesting, but also useful, informative, and relevant. Solving a problem for your users can be as simple as providing local resources to offering an in-depth guide on how to repair a section of your computer.

It becomes much less challenging to establish your business or brand as an authoritative entity if you consistently provide users online with high-quality informative content that is difficult to find anywhere else on the web.

Put Social Media to Work for You

Social media is one of the greatest tools to put to work for you once you have a content marketing strategy in place. Use social media platforms such as Facebook, Twitter, YouTube, Instagram, Snapchat, and even Pinterest to create pages for your business, brand, or official website.

Once you have established yourself on social media, begin uploading your brand’s logo and implementing your brand colors to decorate and streamline your online presence. Create a posting schedule that ensures you remain consistent when producing new content and sharing updates to your current followers.

Use A/B testing on social media to gauge the best methods of reaching your current target audience and any extended demographics you want to appeal to with your content. Promote your content using social media on a regular basis to determine which headlines and type of content receive the most engagement, shares, and interactions.

Crafting engaging content is one of the quickest ways to build a brand’s online reputation from the ground up. Providing users with informative, useful, and relevant content shows users that you are committed to your business and delivering satisfaction to your visitors and customers. With the right content marketing strategy from Joel House SEO, garner a loyal and trusting following as you continue to scale and expand your business.