Creation of valuable and consistent content is no minor feat. It requires planning, proper use of SEO keywords and engaging terms to receive a generous amount of clicks and attention. 

People spend a large portion of their time on social media and it is predicted that by 2021, more than 3 billion people are expected to be using social media which is approximately 40 percent of the world’s population. 

Nowadays, social media isn’t just used for connecting with friends and family but also for promoting businesses and brands. Social media marketing has become a popular technique implemented by businesses to advertise their products or services and bring in swarms of traffic. Companies can share posts regarding blog posts on various social platforms to build a following. Such posts aren’t limited to recent or fresh content only but you can also share the same content repeatedly with fresh and gripping captions and descriptions. 

The point should be to share information that is still relevant to your industry, business, and audience so the more you post, the more it circulates amongst followers and potential clients. However, promoting the same piece of content repetitively can lead to a writer’s block or lack of inspiration to come up with an interesting post.

We’ll show you the ropes on how to market a timeless blog post nth numbers of times with these 6 social media tactics that can assist you in coming up with enthralling captions and updates. 

1. Add Questions in your Captions

Try switching up the usual straight-forward post to a question that grasps reader attention and prompts them to click on the blog link attached. Questions are usually known to stimulate conversations under a post, which drives in traffic and reader engagement. As users see more people interacting with a specific post, it would spike their interest and prod them to check out the post as well. 

Platforms like Facebook, Instagram and Twitter have algorithms that favor updates that retain a lot of engagement, which means whenever the page is refreshed it will appear with other top updates and drive more traffic the longer it stays. 

For instance, if your blog post lists some of the best free PDF converters then adding a caption like “What are some of the best pdf to doc converters that you know?” would stir others to respond with their favorites and read your post to learn about others. 

2. Switch up the Use of Twitter Cards

Twitter cards save you both, characters and time. They allow you to use plain text and turn it into something attention-grabbing and unique from other tweets, to increase user engagement and click-through rates.  

It works by automatically generating an image, title, and caption that fit into the tweet. They bring invalidation to your site and add some extra content to your basic post while requiring zero effort. Also, they offer you the chance to switch things up and try different types of cards so your posts never go boring. 

Here are a few basic types of Twitter Cards you can use for your posts:

• Summary Card: Default card which consists of a caption, description, thumbnail image and link to the blog post. 
• Photo Card: Consists of an image only with a link to the original post.
• Summary card with large image: Similar features to the summary card but with a longer description and larger image. 

3. Include Important Hashtags in Updates

Using hashtags is a quick and clever way of attaching your post to a larger audience. Especially after you’ve done a little research and observed the hashtags commonly used by other organizations in your industry. Examining the use of these hashtags allows you to carve your updates around those keywords and helps you get noticed by more readers. 

Most social media platforms allow users to follow and keep track of hashtags on a regular basis. Instagram allows you to post as many as 30 hashtags on one post so it can help interested people reach out to your post and engage with the content attached. Although Twitter has a word limit, if you use your chance wisely and add one to two track-worthy hashtags, there is a higher probability of your post to get noticed. 

4. Pull from your Post

Social media allows you to get creative with your posts to drive in followers from different corners of the world. Posting a quote from your article can be a great way to catch wandering eyes and attract organic traffic. Similarly, adding a short video clip or a sneak peek with a short but concise caption can gain user interest and have them click through links to arrive at the full-length video.

It is simple and effective to grab valuable pieces from your original post during promoting to give people a taste of what’s in store.

5. Focus on One Thing at a Time

Never make the mistake of discussing too many things at once in a single social media update as it can confuse or drive readers away. Sometimes, a certain aspect of a caption appeals to the reader but upon further browsing could cause them to lose interest before reaching the end. It’s important to focus on the main piece while constructing a promotional status update as to not puzzle the readers once they click on the actual link. 

6. Practice the Art of the Tease

A smart way to bring people to click on your links is to create a slight air of mystery regarding your posts. This means not giving away the content in your story but generating enough curiosity for users to click on the link. Be sure what you’re writing is not clickbait as such statements users and social networks know to be manipulative. 

Conclusion

Implementing the above tricks to come up with immaculate promotional status updates for evergreen content comes easy. Regardless of the social network, switching up your writing style or technique can help bring in fresh traffic and boost your click-through rate. 

Author Bio:

Arslan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Classic PDF Editor.