Statistics, dates, facts, anecdotes, graphs, charts, images…the Internet is saturated with data. I guess it shouldn’t be a surprise that our time is often called the “Information Age.”
This, of course, has some pros and cons. If you want to know something, chances are you can learn it. If you want to get a message out there, however, this massive amount of information can make it hard to get your voice heard. If you’ve found yourself in this predicament, if you’re struggling to make your message relevant within the sea of online data, then it is high time you gave infographics a shot.
Infographics provide an elegant and attractive way to combine images, text and data in a unified and cohesive way. If you have a piece of information (in just about any format—timeline, pictogram, chart, graph, whatever—then there is a way to include it within an infographic in a visually appealing way.
You might be a little hesitant to try something new with your website so here are five reasons to consider infographics as the perfect option for you.
Nobody likes looking at a screen filled with nothing more than black text on a white background. It’s boring and makes everything blend together. Inserting an infographic will break up long stretches of text and give an immediate impression—and we all know what they say about first impressions.
Viewers will be inclined to stay on the page before they even know anything about the content it presents.
Emphasizing the Important Stuff
We live in a fast paced world. Everyone seems to be in a hurry. If you have some especially pertinent data that you want viewers to see then chances are you only have a matter of seconds to grab their attention.
Infographics immediately draw a viewer’s eye so presenting your most important data in this way will ensure that they see that before anything else. Larger, more colorful images tend to hold viewers’ attention more than smaller images so an infographic will be much more effective than the simple boldfaced type.
If you are in a competitive industry (and let’s be honest, in today’s global economy, every industry is a competitive industry) then infographics can be a great way to highlight the benefits you offer in comparison with your competitors.
Presenting side-by-side data and images is a great way to highlight what sets your company or product apart.
Viewers will be more easily persuaded if they can see the differences between products, statistics, or data than they will be if you simply tell them.
Utilizing infographics on your website enhances the overall aesthetic appeal, visual quality, and production value of your site, thus reinforcing an enhanced sense of credibility.
It takes more effort and expertise to create an infographic than it does to type a paragraph of text. Viewers pick up on this intuitively and will likely assume that commitment to quality in this specific aspect equates to commitment to quality in all facets of your business.
Presenting Detailed Information Clearly
Viewers don’t want to spend extra time trying to figure out complex data and extremely detailed information if it isn’t presented clearly. An infographic allows you to present detailed figures and data with the clarifying quality of illustration and elegant visual organization that helps viewers understand important concepts. The more complicated the data the more helpful an infographic will become. Infographics are also a great way to help viewers make connections between different sets of data.